Industry Expertise (3)
Consumer Goods
Market Research
Advertising/Marketing
Areas of Expertise (1)
Product Innovation
Links (1)
Sample Talks (1)
Great Advertising Never Sold a Lousy Product...at least never more than once.
Great Brands must have great products that consumers truly find satisfying and good value, thereby promoting strong repeat usage. Without repeat, there is not success. No trial event, social media buzz nor clever advertising campaign can overcome 'poor product performance.'
