Biography
As founder and creative director of Greenmelon, I use my nearly two decades of experience to develop creative strategies–with a keen eye to messaging and aesthetics–for
clients such as Royal Canadian Mounted Police, Farm Boy Fresh Markets, Ottawa Tourism and Convention Authority, Canada Post Corporation, Canadian National Museum of Science and Technology, the National Gallery of Canada, Canadian Museum of Civilization and the Royal Canadian Mint.
I have received more than 100 awards of distinction from professional organizations and publications from around the world and have been featured in international trade magazines as well as being published in several hardbound publications.
I also speak at professional development seminars, post secondary and secondary schools as well as industry webinars. Recent topics include the future of package design, how social media has changed design and building a better brand.
In 2008 I received the prestigious “40 Under 40” award for business excellence and community involvement.
Industry Expertise (5)
Advertising/Marketing
Consumer Goods
Photography
Retail
Design
Areas of Expertise (7)
Product Design
Interior Design
Creativity
Package Design
Branding
Brand Management
Idea Generation
Accomplishments (2)
Industry Awards (professional)
• Graphis, Switzerland • "DESI" design awards, New York • Applied Arts • Advertising and Design Club of Canada • How International Design Awards • Mohawk Papers • Registered Designers of Ontario • Domtar Awards • Neenah "One" awards • Design Edge • Advertising and Design Association, Ottawa
Published Articles (professional)
• HOW Magazine • Applied Arts • Dynamic Graphics • Critique Magazine • Azure Magazine • The National Post • Design Edge • Ottawa Business Journal • Ottawa Citizen
Education (3)
St. Lawrence College: Design and Photography, Design and Photography 1989
St. Pius X:
St. LAwrence College: Graphic Design and Photography, Graphic Design and Photography 1989
- President's List - Board of Directors Student Representative - Vice President of Student Body
Affiliations (1)
- The Association of Registered Designers of Ontario
Links (1)
Testimonials (1)
Ron Beltrame R.G.D., Coordinator / Professor, Graphic Design Program | Cambrian College of Applied Arts and Technology
" We have had the pleasure of having Robert Smith present to students in our program over the past few academic seasons. We found his presentations both educational and entertaining. His topics were current and his knowledge extensive. Robert presents with an energy and honesty that captivates and inspires our students."
Event Appearances (2)
The Future of Package Design
Headstart Conference Toronto, Canada
The Future of Package Design
Webcast Internet
Style
Availability
- Keynote
- Moderator
- Panelist
- Workshop Leader
Social