Robin Honey

Vice-President, RGD Ontario

1990-01-01

Served on the board of RGD Ontario for 4 years. Received an 'Outstanding Contributor' award for contributions; developed sponsorship opportunities and founded a London chapter, personally inviting new members and receiving media coverage for design; established a partnership with IABC to promote design awards locally.

RGD member

1998-08-03

Registered Graphic Designer designation achieved.

Paul Harris Fellowship

2013-01-02

Rotary Club of London South awarded the prestigious Paul Harris award for outstanding contribution to the club in the area of awareness and fund raising.

Richard Ivey School of Business

Strategic Marketing Management program diploma

Marketing

2001

Sheridan College

Applied Arts Diploma

Advertising Illustration

1983

MacKay CEO Coach

Mackay CEO Forum

The evaluation sheets are in and you really did well. The points that you made were spoken about throughout the day and that is always a sign that the topic and the speaker resonated. Well done – but you knew you are a great presenter!

MLX Conference

MaxLiving Brand Launch  Orlando, Florida

2017-09-29

The Art & Science of Brand Naming

DesignThinkers  Toronto, Ontario

2017-11-07

Incorporating Feminism into a Design Space

Registered Graphic Design Educational Webinar  RGD Webinar

2018-02-21

Managing Brand Acquisitions

What happens when business growth and acquisition brings a new company, a new service, or a new product to an existing lineup? It can be good your stock price, but bad for brand equity if the acquisition is not addressed as part of the brand plan, the marketing plan, and most importantly, the business plan.

Using examples from her 30 years in business, Robin will demonstrate what the advantages and disadvantages are between a House of Brands (like P&G) and a Branded House (like Fedex) as well as the newest option; a hybrid.

Helpful for both brand equity and corporate communication, your strategy can also drive further acquisitions and ensure they can be quickly monetized.

What is Brand Authenticity Worth?

Branding has never mattered more and has never been so complicated, particularly for medium-sized businesses. Whether you are starting from scratch or trying to update yourself, it is important to get it right.

Robin leads you through the process of how to ensure you have the right foundation. Her Brand Blueprint process is outlined so you can go back to your organization with a plan of how to align both your promise and your message. Case studies from small and large craft breweries, to B2B examples provide lively and interesting real life examples.

Visual Thought is 400 Times Faster Than Verbal – What is Your Logo Saying?

The brain's response to imagery is complex and instantaneous. Logos have never been more important with the amount of online information – not to mention external advertising - we wade through daily. Your favicon has to say a lot in a very small space. To put it into some perspective, the Coca-Cola logo is recognized by 94% of the world's population. Online, users have been measured making aesthetic decisions about their overall impression of a website in as little as 1/20th of a second.1 This rapid processing is known as affected or visceral response, and is related to the part of the brain that governs the basic instincts of sex, food, fear, etc.

Robin will provide examples of her own work, published in more than a dozen international books on logo design, as well as some cautionary tales of how you can get what you pay for.