Industry Expertise (2)
Management Consulting
Advertising/Marketing
Areas of Expertise (3)
Strategy
Blue Ocean Strategy
Transformational Leadership
Education (1)
Swinburne: Masters of Business, Marketing 2010
Affiliations (2)
- USCI Blue Ocean Strategy
- Australian Marketing Insitute
Links (3)
Sample Talks (1)
Blue Ocean Strategy; making your competitors irrelevant
How do organisations launch themselves out of the bloody red oceans of competitive strategy and make the competition irrelevant? Blue Ocean Strategy is a revolutionary approach to strategic thinking that focuses on value innovation rather than competitive-based strategies focused on markets with shrinking margins. Key themes include: value innovation; reconstructing market boundaries; creating a strategic canvas; tipping point leadership; Case Studies ? Australian & International organisations who created blue oceans and left the competition behind
Style
Availability
- Keynote
- Workshop Leader
Fees
2000 to 5000
*Will consider certain engagements for no fee
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