Ron Simone

President Stratum Five Inc.

  • Toronto ON

Architect of Growth Possibilities. Revenue Growth Solutions Leader.

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Biography

Ron Simone, President of Stratum Five Inc is a business line leader with extensive practice in mass and direct-to-consumer marketing channels. He is regarded as one of the most experienced Revenue Enhancement professionals in North America. Clients have included JP Morgan Chase, TransAmerica Life, and CAA.

Prior to founding Stratum Five, Ron was a Corporate Officer, Vice President, and member of the executive team of Canadian Tire Financial Services (CTFS), one of the most innovative and successful financial services organizations in North America.

Under his leadership over a span of 10 years, earnings from cross-sell services quadrupled. His portfolio of insurance, extended warranty, membership services, and reinsurance was independently benchmarked to be five times more profitable than any like-scaled North American credit card issuer. While at CTFS, Ron also held operating accountability for a Roadside Assistance business which served General Motors, VW, Audi, and Canadian Tire. The business ranked in the top 10% of North American call centers with an 80% top-box customer satisfaction score.

Ron’s early marketing experience was with PepsiCo (Canada) and Gallo Winery internationally. He has served as a marketing awards judge and conference speaker with the Canadian Marketing Association, as an Executive-in-Residence for Marks & Spencer Money in the UK, and as an Advisor/Director for several private, entrepreneurial ventures.

Industry Expertise

Direct Marketing
Consumer Services
Financial Services

Areas of Expertise

Product Innovation
Ancillary Revenue
Direct Marketing

Accomplishments

Inventor

Revenue enhancement and cross-sell merchandising method for high-volume soft drink and coffee service locations. Awarded United States Patent 5,007,578

Best in Class Customer Service

While serving as Vice President & member of Executive Team, received SQM Group Call Center Recognition in two categories

• World Class (top 5%) in employee satisfaction (150 employees)
• 80% 'top box' score in customer satisfaction

Best in Class Portfolio Profitability

Led a business unit independently benchmarked to be five times more profitable than any like-scaled business in its North American class.

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Education

Ivey School of Business - Western University

Honors B.A.

Marketing and Business Administration

Runner-up Gold Medalist

Testimonials

President

Nexeus Associates

"Ron manages to bridge the gap of intrapreneurship and entrepreneurship - of providing vision and a disciplined operating mindset to challenges and opportunities. An intuitive and unapologetic observer of the 'big picture', Ron perceives opportunities most miss, while having evolved an acute sense of the pragmatic and the profitable - crafting business solutions that are differentiating, value-adding, and eminently executable."

Assistant Vice President, Product Management

AGIA Insurance Services

"Ron is an outstanding visionary with superior ability to create and build outstanding businesses. He
has a long term point of view, is an excellent leader, motivator, and mentor; and the consummate
team player. He has the ability to motivate everyone around him to raise the level of their game and
optimize their abilities."

Manager, Enterprise Payroll

Canadian Tire Corporation

"You were the Steven Spielberg of the Company. Your movies were all very memorable and allowed
me the opportunity to dream and grow. You approached making each movie with an unmatched
passion. You had both your critics and your supporters, but all the greats do. I was thrilled to serve
as both a character and a fan. It was great!!"

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Event Appearances

You Can't Always Get Want You Want

MBA Event  Brock University

9 Essential Steps to Gaining Executive Alignment to your CRM Vision

Canadian Marketing Association - Seminar Speaker  Toronto

Leading The Way

HBA Leader's Forum  Western University

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Style

Availability

  • Keynote
  • Panelist
  • Corporate Training

Fees

$1500 to $6500*Will consider certain engagements for no fee