Ryan Cohn
Partner, Executive Vice President | Sachs Media Group
Tallahassee, FL, UNITED STATES
Navigating the Shifting Landscape of Media and Communications
Media
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Biography
Ryan forecasts and navigates the changing communications landscape for Sachs Media Group, THE BREAKTHROUGH AGENCY™, and its clients. He provides strategic direction and drives growth across digital and advocacy initiatives. Ryan has a proven track record in strategic planning, new business, and organizational development. Sachs Media Group counts on his expertise to build systems and processes that consistently deliver best-in-class solutions for its clients.
He taught advanced social media management at Florida State University and has been featured by prominent media outlets including Mashable and AdWeek. Ryan has created hundreds of viral advocacy and promotional campaigns, with several trending on The Today Show, ABC World News, Buzzfeed, Daily Mail, Fox News, and Business Insider.
Industry Expertise (10)
Management Consulting
Non-Profit/Charitable
Market Research
Media - Online
Public Policy
Public Relations and Communications
Advertising/Marketing
Government Relations
Social Media
Corporate Leadership
Areas of Expertise (10)
Digital Marketing
Public Affairs
Advocacy
Community Management
Emerging Technology
Facebook Marketing
Social Media Optimization
Social Media
Social Media Marketing
Accomplishments (8)
Top-20 Public Speaker Nationwide (personal)
2007-05-13
The National Forensics Association honored Ryan as one of the top 20 public speakers nationwide in the category of Rhetorical Criticism.
Featured by Prominent Media Outlets (professional)
2013-09-20
Ryan has been featured a variety of prominent media outlets, including Mashable, Adweek, The Next Web, Thomson Reuters, and TheStreet.com
Named to "40 Under 40" List (professional)
2012-10-12
In 2012, 850 Business Magazine named Ryan to its "40 Under 40" list. The list represents the year's top-40 businesspeople in North Florida under 40 years old. Ryan was the youngest member of 2012's list.
Bulldog Digital/Social PR Awards (professional)
2013-12-20
The Bulldog Reporter, a prominent PR trade publication, has honored Ryan with three awards in its annual Digital/Social PR Awards: 2013 Gold Award (top in the nation) for Best Use of Search Engine Optimization in a Campaign, 2012 Gold Award (top in the nation) for Best Use of Digital/Social for a Health/Fitness/Medicine Campaign, and 2012 Bronze Award (top-3) for Best Online/Social Media Community of the Year.
Golden Image PR Awards (professional)
2013-08-05
Since 2011, the Florida Public Relations Association has awarded Ryan several Golden Image Awards and Judge's Awards in the categories of Social Promotion and Social Engagement.
America's Most Promising Companies Finalist (professional)
2011-09-22
Forbes Magazine named Ryan's previous business, What's Next Marketing, a finalist for the prestigious America's Most Promising Companies List in 2011.
Led the Acquisitions of Two Successful Businesses (professional)
2012-08-01
Ryan led the acquisition of two successful businesses: What's Next Marketing by Sachs Media Group (2012) and ForensicsOnline.net by the National Forensic League (2007).
Adjunct Professor at the Florida State University (professional)
2014-01-06
Ryan teaches Advanced Social Media Management, the first course of its kind in Florida, to students in FSU's College of Communication & Information.
Education (2)
William T. McFatter Technical Center: Technical, Journalism
Florida State University: Marketing & Psychology, Service Operations, Performance Management/Behavior Analysis
B.S. Marketing (Service Operations) B.S. Psychology (Performance Management/Behavior Analysis)
Affiliations (4)
- Florida Public Relations Association
- Florida State University
- Florida Chamber of Commerce
- Tallahassee Chamber of Commerce
Links (3)
Languages (1)
- English
Testimonials (3)
Katherine McDermott, Director of Marketing and Communications | Guru Global
Ryan is truly an expert in social and digital marketing. He executes every campaign with precision and makes informed, scientific decisions based on smart data aggregation. Ryan is one of the best, and his numerous successes prove it time and time again.
Lucille Asbury, Marketing Director | Joe Manausa Real Estate
He had answers to problems that we were told by others would be "impossible to solve" and he delivered amazing results. Thanks to him we've almost doubled our traffic on our page.
Mitchell Jermyn, Strategic Category Manager | Florida State University
Ryan is an unparalleled expert of both social media and business branding. He has provided me with continuous quality advice over the past few years on both business growth and branding that has exceeded my expectations and expert advice that has been the direct cause of my success.
Event Appearances (5)
What Doesn't My CEO Get About Social Media?
Social Fresh EAST Conference Tampa, FL
2013-04-19
Harnassing the Facebook Ad Power Editor
Advanced Facebook Advertising Conference New York, NY
2012-08-22
The Frontier is Now: How Social Media is Rewriting the Association Playbook
Tallahassee Society of Association Executives Tallahassee, FL
2013-08-02
Leveraging the Power of Social Media in Commercial Real Estate
Real Estate Trends Conference Tallahassee, FL
2012-10-26
Social Media, Leadership and Trust
TechExpo 2012 Tallahassee, FL
2012-05-10
Sample Talks (5)
Brand Value: Why Some Fans and Followers are Worth More than Others
Leadership Social Media: Turning Leaders into Celebrities
What’s Next? Emerging Trends in Social Media
What Could Go Wrong? Preparing a Social Media Crisis Communication Strategy
The ACED IT Model: A Guide to Improving Your Organization’s Facebook Presence
Style
Availability
- Keynote
- Moderator
- Workshop Leader
- Corporate Training
Fees
Articles (1)
Éxodo digital: los adolescentes ya no usan Facebook
MetroRyan Cohn, Miguel Velázquez
2018-06-05
Q&A with Ryan Cohn on teenagers' social media consumption habits
Social