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Sandra Fathi

President & Founder | Affect

New York, NY, UNITED STATES

Captivating speaker who discusses the important role public relations plays in a successful business.

Industry Expertise (2)

Social Media

Public Relations and Communications

Areas of Expertise (3)

Public Relations Strategy

Social Media

Media Relations

Sample Talks (1)

The Vocal 1%: Empowering Brand Advocates on Your Company's Online Communities

A discussion on how to effectively engage that 1% to create an interactive online community for brands that will encourage more than just those initial active contributors to get involved. The lecture provides attendees with a specific case study of how an Affect client has successfully used online communities to generate leads and empower the event planners community to become brand champions.