Industry Expertise (2)
Public Relations and Communications
Areas of Expertise (3)
Public Relations Strategy
Sample Talks (1)
The Vocal 1%: Empowering Brand Advocates on Your Company's Online Communities
A discussion on how to effectively engage that 1% to create an interactive online community for brands that will encourage more than just those initial active contributors to get involved. The lecture provides attendees with a specific case study of how an Affect client has successfully used online communities to generate leads and empower the event planners community to become brand champions.