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Sara Lingafelter - Bridge Partners Consulting. Seattle, WA, US

Sara Lingafelter

Engagement Manager | Consultant | Strategist | Bridge Partners Consulting

Seattle, WA, UNITED STATES

I create conversation-worthy customer experiences.

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Social

Biography

Winning ideas can come from anywhere in an organization. Sara is an expert in listening, spotting those opportunities, then working collaboratively to make them real. She has over two decades of digital and online marketing experience with special expertise in brand, content and social strategy. Most recently, Sara spent most of 2016 on site in Atlanta building the North American Social Center for Coca-Cola’s Trademark Brands. Her other client and in-house experience includes work with Microsoft, AT&T, Coca-Cola and REI. Sara has deep ties to lifestyle, health, wellness and outdoor (LOHAS) brands, CPG, retail, technology and start-ups.

Sara earned her J.D. from Seattle University and her B.A. in Creative Writing from Western Washington University. Outside of work, she teaches the Digital Marketing Certificate Program for University of Washington Professional and Continuing Education. She also collects passport stamps, documenting her travels on antique film cameras. An adventure buff at heart, Sara balances her free time between outdoor activities and her growing herd of motorcycles.

Industry Expertise (5)

Social Media Media - Online Advertising/Marketing Corporate Leadership Writing and Editing

Areas of Expertise (9)

Social Media Content Marketing Customer Experience Change Collaboration Leadership Strategy Strategic & Business Planning Content Strategy

Accomplishments (3)

Launched Local Social Program for REI (professional)

2011-07-15

Between January and July 2011, I architected and rolled out the Local Social launch at REI, bringing 120+ stores across the country to life via Twitter and Facebook. The program required institutional consensus-building, policy and manual development, hands-on creation of the presences, infrastructure development for management of the program, and development of curriculum and training for 300+ local store staff who would act as social media practitioners, many of whom were new to social.

Social Media 301 (professional)

2011-06-03

After frequently speaking about social media best practices to audiences in the outdoor industry, SM 301 was my first speaking engagement on the national stage, alongside keynote speaker Brian Solis and local pros including Eric Weaver. I was invited simply to tell MY story, and spoke about my evolution from corporate attorney to outdoor industry social strategist.

Climbed Mount Rainier (personal)

2010-08-21

The title says it!

Education (3)

Seattle University School of Law: J.D., Law 2005

Coursework included Trusts & Estates, Community Property, Alternative Dispute Resolution, Employment Discrimination, Indian Law, Labor Law and Whistleblower Law.

Western Washington University: B.A., English 1998

Port Townsend High School: 1994

Languages (1)

  • English

Media Appearances (2)

Principles of Virality Webinar

Portent, Inc  online

2014-04-24

Learn the difference between popularity and virality, and receive helpful advice about how to activate your audience to help spread the good word about your brand. The guest appearance by Aristotle will SHOCK you! With a focus on how virality can both help and hurt your brand, you'll walk away with a cheat sheet for how to increase the reach of your social media, infographics, videos, and other content marketing.

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Make Friends not Followers

Mack Web Solutions  online

2013-10-01

The team at MackWebSolutions pulled together a panel of experienced community managers for a Google Hangout to discuss the difference between friends and followers, and how to target the right people with your social media and other outreach efforts.

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Event Appearances (9)

Kiss my Klout

Outdoor Retailer Summer Market  Salt Lake City, UT

2012-08-03

Get Local with Social

Outdoor Retailer Winter Market  Salt Lake City, UT

2012-01-21

My Social Life in Three Acts

Social Media 301  Redmond, WA

2011-06-03

Get Local With Social

Outdoor Retailer Summer Market  Salt Lake City, UT

2011-08-05

Influence ME

Outdoor Retailer Winter Market  Salt Lake City, UT

2011-01-08

Boots on the Ground: Real People Getting Things Done with Social

Outdoor Retailer Winter Market  Salt Lake City, UT

2010-01-22

ROI WTF? Content Marketing Today in Ten Truths

Outdoor Retailer  Salt Lake City, UT

2013-08-01

What's the ROI on Kittens? Measuring Up with Social Analytics

SMX Social Media Marketing  Las Vegas, NV

2013-11-21

Principles of Virality, a Portent U Webinar

Portent University Webinar  Seattle, WA

2014-04-25

Style

Availability

  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Corporate Training

Fees

0 to 2000 *Will consider certain engagements for no fee
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