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Sara Lingafelter Lobkovich - Red Currant Collective. Seattle, WA, US

Sara Lingafelter Lobkovich Sara Lingafelter Lobkovich

Change Agent | Strategist | OKR Coach | Red Currant Collective

Seattle, WA, UNITED STATES

Change & growth. Coach, creator, status-quo challenger. Joy-obsessed. OKR nerd. I ❤️ consequential work, slowing down & motorcycles

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Social

Biography

Sara works with a passion for helping leaders and teams understand and achieve their peak performance potential. She has enjoyed a long, entrepreneurial career in technology, marketing / advertising, strategic ops and organizational learning and change. Red Currant Collective was originally created in 2019 as a hub for Sara’s creative and collaborative projects, and relaunched in 2021 as an agent of change in a work world that desperately needs rethinking.

As a consultant, coach and changemaker, Sara draws on her training as a lawyer, coach, conflict resolution / mediation professional and communicator. Her work draws on well-honed expertise in adult learning, instructional design, marketing and leading strategic and operational teams through change at some of the largest global enterprises in the world. Her highest and best use is in high-stakes, high-consequence work.

She's also a performance motorcyclist, and co-owns Counter Weight Motorsport and CW Moto Racing with her husband, Chris. She hosts The Moto Curious Podcast about her riding life (and, to answer questions from motorcycle-curious listeners).

Industry Expertise (5)

Social Media

Media - Online

Advertising/Marketing

Corporate Leadership

Writing and Editing

Areas of Expertise (14)

Motorcycles

Strategic Planning

OKR

Content Strategy

Strategic & Business Planning

Strategy

Leadership

Collaboration

Change

Customer Experience

Content Marketing

Social Media

OKR Coaching

Motorsports

Accomplishments (4)

Cannes Gold Lion (professional)

2015-08-15

Content Strategist on the award-winning Microsoft Collective Project, which won both a Gold Lion and a Bronze Lion at the Cannes Lions International Festival of Creativity.

Launched Local Social Program for REI (professional)

2011-07-15

Between January and July 2011, I architected and rolled out the Local Social launch at REI, bringing 120+ stores across the country to life via Twitter and Facebook. The program required institutional consensus-building, policy and manual development, hands-on creation of the presences, infrastructure development for management of the program, and development of curriculum and training for 300+ local store staff who would act as social media practitioners, many of whom were new to social.

Social Media 301 (professional)

2011-06-03

After frequently speaking about social media best practices to audiences in the outdoor industry, SM 301 was my first speaking engagement on the national stage, alongside keynote speaker Brian Solis and local pros including Eric Weaver. I was invited simply to tell MY story, and spoke about my evolution from corporate attorney to outdoor industry social strategist.

Climbed Mount Rainier (personal)

2010-08-21

The title says it!

Education (3)

Seattle University School of Law: J.D., Law 2005

Coursework included Trusts & Estates, Community Property, Alternative Dispute Resolution, Employment Discrimination, Indian Law, Labor Law and Whistleblower Law.

Western Washington University: B.A., English 1998

Port Townsend High School: 1994

Languages (1)

  • English

Media Appearances (2)

Principles of Virality Webinar

Portent, Inc  online

2014-04-24

Learn the difference between popularity and virality, and receive helpful advice about how to activate your audience to help spread the good word about your brand. The guest appearance by Aristotle will SHOCK you! With a focus on how virality can both help and hurt your brand, you'll walk away with a cheat sheet for how to increase the reach of your social media, infographics, videos, and other content marketing.

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Make Friends not Followers

Mack Web Solutions  online

2013-10-01

The team at MackWebSolutions pulled together a panel of experienced community managers for a Google Hangout to discuss the difference between friends and followers, and how to target the right people with your social media and other outreach efforts.

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Event Appearances (9)

Kiss my Klout

Outdoor Retailer Summer Market  Salt Lake City, UT

2012-08-03

Get Local with Social

Outdoor Retailer Winter Market  Salt Lake City, UT

2012-01-21

My Social Life in Three Acts

Social Media 301  Redmond, WA

2011-06-03

Get Local With Social

Outdoor Retailer Summer Market  Salt Lake City, UT

2011-08-05

Influence ME

Outdoor Retailer Winter Market  Salt Lake City, UT

2011-01-08

Boots on the Ground: Real People Getting Things Done with Social

Outdoor Retailer Winter Market  Salt Lake City, UT

2010-01-22

ROI WTF? Content Marketing Today in Ten Truths

Outdoor Retailer  Salt Lake City, UT

2013-08-01

What's the ROI on Kittens? Measuring Up with Social Analytics

SMX Social Media Marketing  Las Vegas, NV

2013-11-21

Principles of Virality, a Portent U Webinar

Portent University Webinar  Seattle, WA

2014-04-25

Style

Availability

  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Corporate Training

Fees

0 to 2000 *Will consider certain engagements for no fee