Sara Lingafelter Lobkovich
Change Agent | Strategist | OKR Coach | Red Currant Collective
Seattle, WA, UNITED STATES
Change & growth. Coach, creator, status-quo challenger. Joy-obsessed. OKR nerd. I ❤️ consequential work, slowing down & motorcycles
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Biography
Sara works with a passion for helping leaders and teams understand and achieve their peak performance potential. She has enjoyed a long, entrepreneurial career in technology, marketing / advertising, strategic ops and organizational learning and change. Red Currant Collective was originally created in 2019 as a hub for Sara’s creative and collaborative projects, and relaunched in 2021 as an agent of change in a work world that desperately needs rethinking.
As a consultant, coach and changemaker, Sara draws on her training as a lawyer, coach, conflict resolution / mediation professional and communicator. Her work draws on well-honed expertise in adult learning, instructional design, marketing and leading strategic and operational teams through change at some of the largest global enterprises in the world. Her highest and best use is in high-stakes, high-consequence work.
She's also a performance motorcyclist, and co-owns Counter Weight Motorsport and CW Moto Racing with her husband, Chris. She hosts The Moto Curious Podcast about her riding life (and, to answer questions from motorcycle-curious listeners).
Industry Expertise (5)
Social Media
Media - Online
Advertising/Marketing
Corporate Leadership
Writing and Editing
Areas of Expertise (14)
Motorcycles
Strategic Planning
OKR
Content Strategy
Strategic & Business Planning
Strategy
Leadership
Collaboration
Change
Customer Experience
Content Marketing
Social Media
OKR Coaching
Motorsports
Accomplishments (4)
Cannes Gold Lion (professional)
2015-08-15
Content Strategist on the award-winning Microsoft Collective Project, which won both a Gold Lion and a Bronze Lion at the Cannes Lions International Festival of Creativity.
Launched Local Social Program for REI (professional)
2011-07-15
Between January and July 2011, I architected and rolled out the Local Social launch at REI, bringing 120+ stores across the country to life via Twitter and Facebook. The program required institutional consensus-building, policy and manual development, hands-on creation of the presences, infrastructure development for management of the program, and development of curriculum and training for 300+ local store staff who would act as social media practitioners, many of whom were new to social.
Social Media 301 (professional)
2011-06-03
After frequently speaking about social media best practices to audiences in the outdoor industry, SM 301 was my first speaking engagement on the national stage, alongside keynote speaker Brian Solis and local pros including Eric Weaver. I was invited simply to tell MY story, and spoke about my evolution from corporate attorney to outdoor industry social strategist.
Climbed Mount Rainier (personal)
2010-08-21
The title says it!
Education (3)
Western Washington University: B.A., English 1998
Port Townsend High School: 1994
Seattle University School of Law: J.D., Law 2005
Coursework included Trusts & Estates, Community Property, Alternative Dispute Resolution, Employment Discrimination, Indian Law, Labor Law and Whistleblower Law.
Links (3)
Languages (1)
- English
Media Appearances (2)
Principles of Virality Webinar
Portent, Inc online
2014-04-24
Learn the difference between popularity and virality, and receive helpful advice about how to activate your audience to help spread the good word about your brand. The guest appearance by Aristotle will SHOCK you! With a focus on how virality can both help and hurt your brand, you'll walk away with a cheat sheet for how to increase the reach of your social media, infographics, videos, and other content marketing.
Make Friends not Followers
Mack Web Solutions online
2013-10-01
The team at MackWebSolutions pulled together a panel of experienced community managers for a Google Hangout to discuss the difference between friends and followers, and how to target the right people with your social media and other outreach efforts.
Event Appearances (9)
Kiss my Klout
Outdoor Retailer Summer Market Salt Lake City, UT
2012-08-03
Get Local with Social
Outdoor Retailer Winter Market Salt Lake City, UT
2012-01-21
My Social Life in Three Acts
Social Media 301 Redmond, WA
2011-06-03
Get Local With Social
Outdoor Retailer Summer Market Salt Lake City, UT
2011-08-05
Influence ME
Outdoor Retailer Winter Market Salt Lake City, UT
2011-01-08
Boots on the Ground: Real People Getting Things Done with Social
Outdoor Retailer Winter Market Salt Lake City, UT
2010-01-22
ROI WTF? Content Marketing Today in Ten Truths
Outdoor Retailer Salt Lake City, UT
2013-08-01
What's the ROI on Kittens? Measuring Up with Social Analytics
SMX Social Media Marketing Las Vegas, NV
2013-11-21
Principles of Virality, a Portent U Webinar
Portent University Webinar Seattle, WA
2014-04-25
Style
Availability
- Keynote
- Moderator
- Panelist
- Workshop Leader
- Corporate Training
Social