Sara Lingafelter Lobkovich

Change Agent | Strategist | OKR Coach Red Currant Collective

  • Seattle WA

Change & growth. Coach, creator, status-quo challenger. Joy-obsessed. OKR nerd. I ❤️ consequential work, slowing down & motorcycles

Contact

Media

Biography

Sara works with a passion for helping leaders and teams understand and achieve their peak performance potential. She has enjoyed a long, entrepreneurial career in technology, marketing / advertising, strategic ops and organizational learning and change. Red Currant Collective was originally created in 2019 as a hub for Sara’s creative and collaborative projects, and relaunched in 2021 as an agent of change in a work world that desperately needs rethinking.

As a consultant, coach and changemaker, Sara draws on her training as a lawyer, coach, conflict resolution / mediation professional and communicator. Her work draws on well-honed expertise in adult learning, instructional design, marketing and leading strategic and operational teams through change at some of the largest global enterprises in the world. Her highest and best use is in high-stakes, high-consequence work.

She's also a performance motorcyclist, and co-owns Counter Weight Motorsport and CW Moto Racing with her husband, Chris. She hosts The Moto Curious Podcast about her riding life (and, to answer questions from motorcycle-curious listeners).

Industry Expertise

Social Media
Media - Online
Advertising/Marketing
Corporate Leadership
Writing and Editing

Areas of Expertise

Motorcycles
Strategic Planning
OKR
Content Strategy
Strategic & Business Planning
Strategy
Leadership
Collaboration
Change
Customer Experience
Content Marketing
Social Media
OKR Coaching
Motorsports

Accomplishments

Cannes Gold Lion

2015-08-15

Content Strategist on the award-winning Microsoft Collective Project, which won both a Gold Lion and a Bronze Lion at the Cannes Lions International Festival of Creativity.

Launched Local Social Program for REI

2011-07-15

Between January and July 2011, I architected and rolled out the Local Social launch at REI, bringing 120+ stores across the country to life via Twitter and Facebook. The program required institutional consensus-building, policy and manual development, hands-on creation of the presences, infrastructure development for management of the program, and development of curriculum and training for 300+ local store staff who would act as social media practitioners, many of whom were new to social.

Social Media 301

2011-06-03

After frequently speaking about social media best practices to audiences in the outdoor industry, SM 301 was my first speaking engagement on the national stage, alongside keynote speaker Brian Solis and local pros including Eric Weaver. I was invited simply to tell MY story, and spoke about my evolution from corporate attorney to outdoor industry social strategist.

Show All +

Education

Port Townsend High School

1994

Seattle University School of Law

J.D.

Law

2005

Coursework included Trusts & Estates, Community Property, Alternative Dispute Resolution, Employment Discrimination, Indian Law, Labor Law and Whistleblower Law.

Western Washington University

B.A.

English

1998

Languages

  • English

Media Appearances

Principles of Virality Webinar

Portent, Inc  online

2014-04-24

Learn the difference between popularity and virality, and receive helpful advice about how to activate your audience to help spread the good word about your brand. The guest appearance by Aristotle will SHOCK you! With a focus on how virality can both help and hurt your brand, you'll walk away with a cheat sheet for how to increase the reach of your social media, infographics, videos, and other content marketing.

View More

Make Friends not Followers

Mack Web Solutions  online

2013-10-01

The team at MackWebSolutions pulled together a panel of experienced community managers for a Google Hangout to discuss the difference between friends and followers, and how to target the right people with your social media and other outreach efforts.

View More

Event Appearances

Kiss my Klout

Outdoor Retailer Summer Market  Salt Lake City, UT

2012-08-03

Get Local with Social

Outdoor Retailer Winter Market  Salt Lake City, UT

2012-01-21

My Social Life in Three Acts

Social Media 301  Redmond, WA

2011-06-03

Show All +

Style

Availability

  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Corporate Training

Fees

$0 to $2000*Will consider certain engagements for no fee
Powered by