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Sarah Hill - Texas Christian University. Fort Worth, TX, US

Sarah Hill

Associate Professor, Psychology | Texas Christian University


Professor Hill uses evolutionary psychology to study health behaviors, mate preferences, social cognition, and consumer behavior



Sarah Hill Publication



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76: Sex, Hormones, and Your Brain on Birth Control | Sarah E. Hill, PhD If You Go Off The Pill, Will You Still Love Your Husband? This Is Your Brain On Birth Control w/ Dr. Sarah Hill



I use an evolutionary psychological approach to address a range of research questions in social psychology. Research in my lab explores how changes in an individual’s social, ecological, and motivational environments influence a variety of physiological, cognitive, and behavioral processes including health behaviors, mate preferences, social cognition, and consumer behavior. For more specific information, visit my lab’s webpage at http://personal.tcu.edu/sehill/

Areas of Expertise (5)

Interpersonal Relationships

Social Competition

Diet Research

Consumer Behavior


Education (1)

University of Texas, Austin: Ph.D. 2006

Affiliations (5)

  • Association of Psychological Science
  • Evolution and Human Behavior Society
  • Society for Personality and Social Psychology
  • Journal of Personality and Social Psychology : Editorial Review Board
  • Departmental Review Board : Chair

Media Appearances (6)

Can birth control pills influence the female brain?

Today  online


In her book “This Is Your Brain on Birth Control,” researcher Sarah Hill challenges the estimated 46 million American women using a form of hormonal contraception to consider how it can affect the way they think, feel and act. Hill and Dr. Taraneh Shirazian, an OB-GYN from NYU Langone Health, join the 3rd hour of TODAY to discuss.

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Why It’s So Hard to Watch People Your Age Do Better Than You



Psychology professor Sarah Hill of Texas Christian University has spent years researching what she would term envy. Psychologists distinguish between envy and jealousy: When it’s about coveting what someone else has that one lacks, it’s envy, whereas jealousy more precisely denotes the emotion that comes from a perceived threat in a romantic relationship or friendship...

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How to Get Better at Being Jealous

The Cut  


Admiration isn’t as motivating as envy because there is no expectation that you will ever reach that level of awesome. With envy, on the other hand, you can envision a better version of yourself, which is a bittersweet realization. Envy is a negative feeling, but it serves a purpose. “It’s kind of like experiencing physical pain,” says Sarah Hill, a professor in the department of psychology at Texas Christian University. “When we touch something hot or we stub our toe, that sort of thing isn’t pleasant, but ultimately it provides a useful, adaptive function.” In the case of physical pain, it prevents our body from injury; in the case of something like envy, that function can help you look for ways to improve yourself or your situation, Hill suggests...

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The crippling thing about growing up poor that stays with you forever

The Washington Post  


A team of researchers, led by Sarah Hill, who teaches psychology at Texas Christian University, believe they have uncovered evidence of one such lingering effect. Specifically, Hill and her colleagues found that people who grow up poor seem to have a significantly harder time regulating their food intake, even when they aren't hungry. "We found that they eat comparably high amounts regardless of their need," said Hill...

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How inequality leads to obesity

Pacific Standard  


The American researchers, led by Texas Christian University psychologist Sarah Hill, provide evidence that this dynamic may be established during childhood, and stubbornly persist into adulthood...

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Early poverty disrupts link between hunger and eating



"Our research shows that growing up poor promotes eating in the absence of hunger in adulthood, regardless of one's wealth in adulthood," explains psychological scientist Sarah Hill of Texas Christian University. "These findings are important because they suggest that a person's developmental history may play a key role in their relationship with food and weight management."...

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Articles (7)

Moving beyond the mean: Promising research pathways to support a precision medicine approach to hormonal contraception

Frontiers in Neuroendocrinology

2023 Women’s psychological and behavioral responses to hormonal contraceptive (HC) treatment can be highly variable. One of the great challenges to researchers seeking to improve the experiences of women who use HCs is to identify the sources of this variability to minimize unpleasant psychobehavioral side-effects. In the following, we provide recommendations for programs of research aimed at identifying sources of heterogeneity in women’s experiences with HC.

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Early life adversity, inflammation, and immune function: An initial test of adaptive response models of immunological programming

Development and Psychopathology

2022 Much research indicates that exposure to early life adversity (ELA) predicts chronic inflammatory activity, increasing one’s risk of developing diseases of aging later in life. Despite its costs, researchers have proposed that chronic inflammation may be favored in this context because it would help promote immunological vigilance in environments with an elevated risk of infection and injury.

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Boosting beauty in an economic decline: Mating, spending, and the lipstick effect

Journal of personality and social psychology

Sarah E Hill, Christopher D Rodeheffer, Vladas Griskevicius, Kristina Durante, Andrew Edward White

2012 Although consumer spending typically declines in economic recessions, some observers have noted that recessions appear to increase women's spending on beauty products—the so-called lipstick effect. Using both historical spending data and rigorous experiments, the authors examine how and why economic recessions influence women's consumer behavior. Findings revealed that recessionary cues—whether naturally occurring or experimentally primed—decreased desire for most products (eg, electronics, household items)...

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The cognitive consequences of envy: Attention, memory, and self-regulatory depletion

Journal of Personality and Social Psychology

Sarah E. Hill, Danielle J. DelPriore, Phillip W. Vaughan

2011 In a series of 4 experiments, we provide evidence that—in addition to having an affective component—envy may also have important consequences for cognitive processing. Our first experiment (N = 69) demonstrated that individuals primed with envy better attended to and more accurately recalled information about fictitious peers than did a control group. Studies 2 (N = 187) and 3 (N = 65) conceptually replicated these results, demonstrating that envy elicited by targets predicts attention and later memory for information about them...

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Ovulation, female competition, and product choice: Hormonal influences on consumer behavior

Journal of Consumer Research

Kristina M Durante, Vladas Griskevicius, Sarah E Hill, Carin Perilloux, Norman P Li

2011 Recent research shows that women experience nonconscious shifts across different phases of the monthly ovulatory cycle. For example, women at peak fertility (near ovulation) are attracted to different kinds of men and show increased desire to attend social gatherings. Building on the evolutionary logic behind such effects, we examined how, why, and when hormonal fluctuations associated with ovulation influenced women's product choices...

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Courtship, competition, and the pursuit of attractiveness: Mating goals facilitate health-related risk taking and strategic risk suppression in women

Personality and Social Psychology Bulletin

Sarah E Hill, Kristina M Durante

2011 Two experiments explored the possibility that specific health risks observed among young women may be influenced by attractiveness-enhancement goals associated with mating. Study 1 (n = 257) demonstrated that priming women with intersexual courtship and intrasexual competition increased their willingness to go tanning and take dangerous diet pills. Study 2 (n = 148) conceptually replicated these results and revealed that increased willingness to take these risks is mediated by diminished feelings of vulnerability to the negative health effects associated with these behaviors when mating goals are salient. Findings provide evidence that mating goals play a role in the continued popularity of these dangerous behaviors in women. Furthermore, the current results bridge the existing gap between health belief and self-presentational models of risk behaviors to yield novel insights into the psychology of risk taking.

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Envy and positional bias in the evolutionary psychology of management

Managerial and Decision Economics

Sarah E Hill, David M Buss

2006 We propose that humans have evolved at least two specialized cognitive adaptations shaped by selection to solve problems associated with resource competition: (1) a positional bias by which individuals judge success in domains that affect fitness in terms of standing relative to their reference group; and (2) envy, an emotion that functions to alert individuals to fitness‐relevant advantages enjoyed by rivals and to motivate individuals to acquire those same advantages. We present new data supporting the existence of design features of these hypothesized psychological adaptations and discuss implications for economists, organizations, marketers, and managers.

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