Sarah Skerik
Vice President, Social Media PR Newswire
- Chicago IL
Helping communications pros tune in to customer conversations and trends to drive brand awareness and audience engagement
Social
Biography
In previous roles with the company, she has managed the core wire service, including SEO, content syndication, audience development, media relations, customer reporting and targeted distribution products.
Sarah is a frequent and well received speaker on the subjects of social media, search engine optimization and PR measurement.
A graduate of Miami University in Oxford OH, Sarah also earned an MBA from Notre Dame.
Industry Expertise
Areas of Expertise
Education
University of Notre Dame – Mendoza College of Business
MBA
Finance, Marketing
2005
Graduated Cum Laude
Miami University
B.A.
Political Science
1991
Links
Event Appearances
KEYNOTE INTRODUCTORY ADDRESS
Chicago Integrated Communications Forum 2012 Chicago, Illinois
2012-09-19
Panel Moderator – Agile Engagement Unlocked: Building Communications Dexterity in 6 Steps
PR Newswire Webinar Series Webinar
Panel Moderator – Keeping Brand Visibility Flowing: Brand Streaming in Action
PR Newswire Webinar Series Webinar
2012-06-20
SEM, SEO & Online Writing Tactics to Increase ROI on Your PR Efforts
PR News Webinar Series Webinar
2009-08-06
Power-Packed Press Releases for the Digital Age: New Techniques for Increased Pick Up and a Longer Tail
PR University Webinar Series Webinar
2012-07-20
The New Face Of Social Communications: Being Agile In An Always-On World
PR Week Dashboard Virtual Event Webinar
2012-06-28
SEO in Spanish: Reaching US Hispanic Audiences Online
PRSA Miami Chapter Event Series Webinar
2010-11-10
The Science of Press Releases
HubSpot Webinar Series Webinar
Sample Talks
Rethinking the traditional news release
From its humble days of plain text, through its transformation with multimedia, to today's social media power tool, the press release is now wearing more hats than ever. It has changed in format and structure, its uses and intended audiences, and is now shared across all channels. Sarah Skerik will take you through the anatomy of a press release and share best practice tips you can take back to the office to immediately up the ante on your next press release.
Power-Packed Press Releases for the Digital Age: New Techniques for Increased Pick Up and a Longer Tail
The world is awash in press releases announcing new products and services, financial results, new hires, events and more. Sad fact: With so many press releases issued daily, most will generate little, if any, media attention, few clicks and scant visibility for the company. How can you make your press release stand out and attract maximum attention in the Digital Era? Sarah will outline the latest advice for generating maximum publicity via social media after you issue your press release.
The New Face Of Social Communications: Being Agile In An Always-On World
In this rapidly evolving, socially-connected era, communications professionals must act with greater agility to target their messages to the right people and utilize insights gleaned from audience conversations to fine-tune their messages. How can you efficiently spot and monitor industry trends to drive sensible social media action? Learn how to manage these intersecting processes in a way that delivers greater brand awareness, higher audience engagement and enhanced business success.
The Science of Press Releases
Today public relations can be affected not only by the people you know, but also by the intelligence of search engines and social media. In order for PR professionals to be successful, they need to think as writers, marketers, SEO experts and business development strategists. This webinar with data provided by PR Newswire will teach you how to engineer effective press releases that help your company, product and services to get found.
Availability
- Keynote
- Moderator
- Panelist
- Workshop Leader
- Host/MC
- Corporate Training
