Sarah Tam
Social
Industry Expertise
Affiliations
- Chartered Institute of Marketing
- IABC
Testimonials
Contributor
http://prna.co/16szMG0Forbes
Sarah Tam, a Regional Marketing Director with PR Newswire, answered the question on the value of SES and what she had learned with an insightful blog post which included this comment, “I cannot agree more with what Jamshed Wadia, Head of Digital and Social Media at Intel APAC said, ‘Consumers expect daily interaction & conversation, and marketers need to get out of the ‘campaign’ mode.’ The fact is customers are increasingly well-informed and thus demanding, they want dialogues (we are customers too and we know that!). If we keep pushing out one-way messages and not build a listening mechanism to what we do, chances are we will become irrelevant.”
Media Appearances
HYROX的「全民造星」
Bloomberg print
2026-07-27
In a recent interview with Bloomberg Businessweek Chinese Edition, Sarah Tam, Chief Customer Officer, Marketing & Partnerships at Cigna Healthcare Hong Kong shared why community health initiatives like HYROX are resonating with Hong Kong people and inspiring more individuals to take an active role in their #health and wellbeing.
Cigna Healthcare HK champions everyday moment with 'Health moves' campaign
Marketing Interactive online
2026-04-21
Sarah Tam, chief customer officer, marketing and partnership, Cigna Healthcare Hong Kong, said, “Cigna Healthcare Health Moves reflects our belief that preventive health begins with small, everyday actions. By celebrating authentic stories from our local community and building participatory platforms that invite people to engage with health in personally meaningful ways, we are strengthening relevance, connection, and the long‑term impact insurance can have on everyday wellbeing.”
香港网上保险公司Blue的客户沟通之路
Campaign Asia online
2020-06-23
To adapt to reduced consumer spending during the COVID-19 pandemic, Hong Kong digital insurer Blue launched the "Hope for Relief" initiative to provide HK$100 million free life insurance coverage to heavily impacted sectors like retail, tourism, and hospitality. Led by VP Sarah Tam, the company enhanced its brand presence and customer engagement by analyzing online and offline feedback through a smart backend system to better understand user behavior and design financial products tailored to economic challenges.
Over 40% of the respondents purchased life insurance online in the past year
Blue - HK's first digital insurer print
2020-05-03
Survey: Over 40% of the respondents purchased life insurance online in the past year more than double the amount just six months, likely driven by the COVID-19 outbreak
