Sarah Tam

Hong Kong, HONG KONG

Marketer

Media

Publications Photos Videos Documents Audio/Podcasts

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Biography

Sarah served as the Regional Marketing Director for PR Newswire and was responsible for the company's communications and marketing activities in the APAC (ex-China) region.

In her previous role, Sarah worked for a global intelligent information company on creative communication project management, studio management, and brand guardianship across Asia’s 10 plus offices. She also worked in the financial and media sector in various roles in her early career. She is passionate about content and branding, digital media and corporate sustainability issues.

Sarah was awarded the Chartered Marketer status by the Chartered Institute of Marketing UK, and she participates and speaks at various industry events and universities in Asia. She speaks fluent English and Mandarin and is a native Cantonese.

Industry Expertise (3)

Media - Online

Public Relations and Communications

Advertising/Marketing

Areas of Expertise (3)

Media in Asia

Content Marketing

Public Relations

Affiliations (2)

IABC
Chartered Institute of Marketing

Links (1)

Weibo

Testimonials (1)

Joshua Steimle, Contributor | Forbes

Sarah Tam, a Regional Marketing Director with PR Newswire, answered the question on the value of SES and what she had learned with an insightful blog post which included this comment, “I cannot agree more with what Jamshed Wadia, Head of Digital and Social Media at Intel APAC said, ‘Consumers expect daily interaction & conversation, and marketers need to get out of the ‘campaign’ mode.’ The fact is customers are increasingly well-informed and thus demanding, they want dialogues (we are customers too and we know that!). If we keep pushing out one-way messages and not build a listening mechanism to what we do, chances are we will become irrelevant.”