Scott Forshay

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Biography

Austin, Texas-based mobile marketing and commerce strategist, specializing in the retail industry segment. Expertise in devising, developing, and executing strategic mobile initiatives for numerous industry heavies focuses on the effective utilization of the mobile medium to enhance the mobile identities of brands. A defining advocate of the mobile 2.0 philosophy and champion of the transformative capabilities of the mobile medium and its role in the emerging marketing (r) evolution from traditional B2C models to a C2B model, where shoppers are empowered with historically unparalleled access to brands, regardless of time, space, or location. Missives on the mobile market can be found on mobiluxe.wordpress.com and can be followed on Twitter @scottforshay.

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• Strategist, Mobile and Emerging Technologist