He has been called "an unstoppable force of nature," "the best corporate social media lead on the planet," and Alan Mulally, the CEO of Ford Motor Company, called him "a visionary."
Currently on the staff of corporate communications in Ford Motor Company, Scott heads up the social media function and holds the title Global Digital & Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business.
Prior to joining Ford, Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & high tech.
In addition to his consulting and agency background, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog, a literary undertaking. Scott has been featured in hundreds of news and business publications in print and on the web, in nearly twenty books, and on a variety of broadcast media, including NPR, CNN and Fox Business News. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.
Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.
Oh, and one last little-known fact: Scott coined the Oxford Dictionary of English-accepted term "tweetup."
Industry Expertise (10)
Writing and Editing
Professional Training and Coaching
Public Relations and Communications
Media - Online
Areas of Expertise (8)
Social Media Marketing
Integrated Marketing & Communications Strategies
Digital Marketing Strategy
Branding and Reputation Management
Customer Relationship Management
Social Media Roi Analysis
Best Social Media Leadership (professional)
PCG Digital Marketing has announced that Scott Monty, head of Social Media at Ford Motor Company, is a 2011 Automotive Social Media Award (ASMA) winner. One of only four companies to receive an ASMA, Scott Monty took home the award for Best Social Media Leadership during the Automotive Website Awards ceremony on October 7th at Caesars Palace in Las Vegas.
Trailblazer Award (professional)
Scott Monty, manager of global and multimedia communications for Ford Motor Company, will be the first recipient of the Marketing & Sales Executives of Detroit’s (MSED) new Trailblazer award at the organization’s annual Black-Tie Gala to be held at The Townsend Hotel in Birmingham, Mich. on October 25.
Boston University: BA, Classical Civilization 1992
Boston University School of Medicine: MS, Medical Science 1996
Thesis: Clinical and Managerial Implications of Developing Ultrasound Technology Activities and Societies: Senior Resident Assistant, Football Halftime Announcer, Scarlet Key Selection Committee
Boston University Graduate School of Management: MBA, Health Care Management 1996
Dual degree with Master's in Medical Sciences. Activities and Societies: Senior Resident Assistant, Football Halftime Announcer, Scarlet Key Selection Committee
Event Appearances (17)
Can Social Media Improve How Healthcare is Managed?
Blogworld & New Media Expo 2011 Los Angeles, California
DrivingSales Executive Summit Las Vegas, Nevada
Ford’s Approach to Social Media
Google Think Gearshift Conference London, England
KEYNOTE SPEECH: How Ford Motor uses social media to manage its reputation and save millions of marketing dollars
TWTRCON San Francisco, California
KEYNOTE SPEECH – Ford & Social Media: Opening the Highways to All Manking
Social Media Breakfast Madison Madison, Wisconsin
DMA09 Annual Conference & Exhibition San Diego, California
KEYNOTE SPEECH: The Global Language of a Social Media Strategy
Social Media World Forum London, England
KEYNOTE SPEECH – Opening the Highways to All Mankind: How Ford Uses Social Media to Manage its Reputation
Marketing 2.0 Conference Hamburg, Germany
Mesh Conference Toronto, Ontario
iStrategy London Digital Marketing Conference London, England
This Week in Digital Podcast
SXSW Interactive 2012 Austin, Texas
KEYNOTE SPEECH: What does Google+ really mean for marketers?
Social Fresh East Tampa, Florida
Lansing Economic Club Speaker Series Michigan State University
KEYNOTE SPEECH: Brand Management and Social Media
Social Media Club Kansas City – Breakfast with Scott Monty Kansas City, Missouri
Digital Natives: Engaging GenY on their Turf
MARKETING WORLD 2012: A Frost & Sullivan Executive MindXchange Boston, Massachusetts
Brands On Platforms: Engagement, Redux
Business Insider's Social Media ROI 2012 New York City
How Big Brands Are Using Social Media
Social Media Success Summit 2012 Webinar
Sample Talks (2)
What does Google+ really mean for marketers?
What does Google+ really mean for marketers? A perspective from the first brand there on what it means for individuals, your brand and the web. Ford was the first brand on Google+ in July 2011 and remained whitelisted even after Google banned other brands. Learn why Ford was there so early. Learn what’s different about Google+ for a brand that makes it so special. Learn the implications that go beyond the confines of the platform itself.
Ford's Social Media Success Story
Social media is a global phenomenon and companies small and large are finding that they're being thrust into it, whether they want to or not. For companies that have a global presence, it can be difficult to gain trust, attention and remain consistent across borders. Ford Motor Company has been recognized as a leader with its social media efforts, but how has the automotive giant made it possible to keep a comprehensive strategy across the six continents on which it does business?
- Author Appearance