Scott Monty

Global Digital & Multimedia Communications Manager Ford Motor Company

  • Dearborn MI

Communications executive adept at providing strategic counsel and connecting people to address a full range of business issues

Contact

Social

Biography

He has been called "an unstoppable force of nature," "the best corporate social media lead on the planet," and Alan Mulally, the CEO of Ford Motor Company, called him "a visionary."

Currently on the staff of corporate communications in Ford Motor Company, Scott heads up the social media function and holds the title Global Digital & Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business.

Prior to joining Ford, Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & high tech.

In addition to his consulting and agency background, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog, a literary undertaking. Scott has been featured in hundreds of news and business publications in print and on the web, in nearly twenty books, and on a variety of broadcast media, including NPR, CNN and Fox Business News. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.

Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.

Oh, and one last little-known fact: Scott coined the Oxford Dictionary of English-accepted term "tweetup."

Industry Expertise

Media Production
Automotive
Social Media
Media - Online
Advertising/Marketing
Writing and Editing
Professional Training and Coaching
Internet
Public Relations and Communications
Corporate Leadership

Areas of Expertise

Social Media Marketing
Integrated Marketing & Communications Strategies
Digital Marketing Strategy
Mobile Marketing
Branding and Reputation Management
Customer Relationship Management
Content Strategy
Social Media Roi Analysis

Accomplishments

Trailblazer Award

2011-10-25

Scott Monty, manager of global and multimedia communications for Ford Motor Company, will be the first recipient of the Marketing & Sales Executives of Detroit’s (MSED) new Trailblazer award at the organization’s annual Black-Tie Gala to be held at The Townsend Hotel in Birmingham, Mich. on October 25.

Best Social Media Leadership

2011-10-07

PCG Digital Marketing has announced that Scott Monty, head of Social Media at Ford Motor Company, is a 2011 Automotive Social Media Award (ASMA) winner. One of only four companies to receive an ASMA, Scott Monty took home the award for Best Social Media Leadership during the Automotive Website Awards ceremony on October 7th at Caesars Palace in Las Vegas.

Education

Boston University Graduate School of Management

MBA

Health Care Management

1996

Dual degree with Master's in Medical Sciences.

Activities and Societies: Senior Resident Assistant, Football Halftime Announcer, Scarlet Key Selection Committee

Boston University

BA

Classical Civilization

1992

Boston University School of Medicine

MS

Medical Science

1996

Thesis: Clinical and Managerial Implications of Developing Ultrasound Technology

Activities and Societies: Senior Resident Assistant, Football Halftime Announcer, Scarlet Key Selection Committee

Event Appearances

Can Social Media Improve How Healthcare is Managed?

Blogworld & New Media Expo 2011  Los Angeles, California

2011-12-05

KEYNOTE SPEECH

DrivingSales Executive Summit  Las Vegas, Nevada

2010-10-18

Ford’s Approach to Social Media

Google Think Gearshift Conference  London, England

2011-03-24

Show All +

Sample Talks

What does Google+ really mean for marketers?

What does Google+ really mean for marketers? A perspective from the first brand there on what it means for individuals, your brand and the web. Ford was the first brand on Google+ in July 2011 and remained whitelisted even after Google banned other brands. Learn why Ford was there so early. Learn what’s different about Google+ for a brand that makes it so special. Learn the implications that go beyond the confines of the platform itself.

Ford's Social Media Success Story

Social media is a global phenomenon and companies small and large are finding that they're being thrust into it, whether they want to or not. For companies that have a global presence, it can be difficult to gain trust, attention and remain consistent across borders. Ford Motor Company has been recognized as a leader with its social media efforts, but how has the automotive giant made it possible to keep a comprehensive strategy across the six continents on which it does business?

Style

Availability

  • Keynote
  • Moderator
  • Host/MC
  • Author Appearance

Fees

$5000 to $20000*Will consider certain engagements for no fee
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