Charles “Scott” Rader has over 25 years of corporate and entrepreneurial work experience in the areas of information technology product development and management, web and mobile marketing design and execution, customer communications and relationship management, and advanced marketing and consumer behavior research. Career highlights include pioneering online chat and bulletin board technology platforms for Prodigy customer service during the advent of the World Wide Web, establishing market research and executive education programs for PricewaterhouseCoopers Indochina, and leading the development, launch, and customer support for “Sprinks” (sponsored links), an online cost-per-click (CPC) advertising application ultimately integrated into the Google AdWords system.
Dr. Rader has lived, worked, taught, and conducted research in New York City, Minnesota, Tennessee, Mexico, Japan, China, Thailand, Philippines, and Vietnam for organizations including IBM, NTT/DoCoMo Japan, Recruit Japan, Prodigy, About.com, 3M, Sprint Wireless, Quang Dung Corp., and consulting firm PricewaterhouseCoopers. During his graduate studies, he was principal and marketing consultant for two start-up ventures in Nha Trang, Vietnam. Dr. Rader continues to conduct on-site social media marketing consulting in Japan and Southeast Asia.
Dr. Rader received his Ph.D. and MBA, both with concentrations in Marketing, from the University of Tennessee at Knoxville. He received his Bachelor of Arts degree with honors, majoring in Communications/Media Studies with a minor in East Asian Studies, from the State University of New York (SUNY) at Purchase College. He is a former IT specialist certified in multiple IT platforms, versed in web development (HTML5/CSS3/scripts), Adobe Creative Suite, and Ableton Live audio software.
Industry Expertise (2)
Areas of Expertise (5)
Literary Deconstruction in Consumption Meanings
Ethnographic Exploration of Experiential Consumption
Postmodern Consumer Culture
Social Media Marketing
Chancellor’s Distinguished Teaching Award (professional)
BB&T Ethics and Capitalism Scholarship Award (professional)
Graduate Teaching Award (professional)
2013 Western Carolina University COB
University of Tennessee Knoxville: Ph.D., Marketing 2009
University of Tennessee Knoxville: M.B.A., Marketing 2004
State University of New York at Purchase: B.A., Media Studies 2001
Media Appearances (4)
Facebook suspends NC sheriff's office page after American flag post, sheriff says
But it may not have been a "someone" who suspended the office's Facebook page, but rather a "something". Scott Rader, an associate professor of Marketing and Entrepreneurship at Western Carolina University, said Facebook doesn't have enough people to monitor all the content on its platform, so it has an algorithm that pores through content, likely searching for keywords or phrases that might violate its "Community Standards." He said that could be what's to blame here.
Madison County Sheriff's Office Facebook page suspended after flag post, sheriff says
But it may not have been a someone who suspended the office's Facebook page, but rather a something. Scott Rader, an associate professor of Marketing and Entrepreneurship at Western Carolina University, said Facebook doesn't have enough people to monitor all the content on its platform, so it has an algorithm that pores through content, likely searching for key words or phrases that might violate its "Community Standards." He said that could be what's to blame here.
In fight over video pulled from YouTube, Henderson County seeks new streaming platform
ABC 13 News online
Western Carolina University marketing professor Dr. Scott Rader said this type of censorship is more common currently, especially in relation to the COVID-19 pandemic.
Chief marketing and communications strategist selected to lead UCM
WCU Stories online
He earned his bachelor’s degree in communication studies at Barry University in Miami Shores, Florida, and his master’s degree in business administration at Clemson University. Mullen was selected following a national search conducted by a committee chaired by Scott Rader, WCU associate professor of sales and marketing.
Event Appearances (3)
Social Media Strategy: Consumer Behavior Implications
JB Media Institute Social Media Marketing Program Asheville, NC
Creativity and Innovation in 21st Century Education
UNESCO (United Nations Educational, Scientific and Cultural Organization) ICT Conference Manila, Philippines
Social Media Marketing for Summer Sessions
North Carolina Association of Summer Sessions Western Carolina University
Research Grants (3)
Western Carolina University COB $5,000
University of St. Thomas COB $7,500
University of St. Thomas COB $7,500
Synthesizers: an exploration into the iconicity of marketplace iconsConsumption Markets & Culture
2021 As the preeminent musical invention of the twentieth century, the synthesizer has become a ubiquitous device that not only informs the soundscapes of our lives, but one that also shapes what we consider to be music.
The irrepressible and uncontrollable urge: sex, experience, and consumptionConsumption Markets & Culture
2019 In the face of innumerable marketing articles that provide safe, sanitized, and staid interpretations of sex, this research attempts, in the words of one notorious rock band, to put the X back in sex by exploring its naughty role in consumption. While the extant marketing literature has focused primarily on how sex influences both consumer acquisition and identity construction, less research has addressed the consumption of sex as an erotic practice, especially in non-sexual consumption contexts.
Tone quest: exploring the (ir)resolvable paradoxes and infinite (im)possibilities of “epic tone” in (rock ‘n’ roll) musical consumption constellationsConsumption Markets & Culture
2018 One of the driving forces for consumer-musicians in the market of rock ‘n’ roll musical creation is the quest for “epic tone” (i.e. production of a distinct and unique sound). Such tone is not the result of a single product or practice, but of a complex consumption constellation composed of a multitude of cultural processes and material factors in which the sum is often greater than the parts.
The “digital divide” for rural small businessesJournal of Research in Marketing and Entrepreneurship
2017 This research aims to contribute to the marketing and entrepreneurship literature by showing that there is a new, different digital divide for rural small businesses based not on access to the internet but on its use for digital marketing.
Deconstructing symbolic consumption: exploring the anti-synthetic space between meaning and meaninglessnessConsumption Markets & Culture
2017 Meaning is a fundamental aspect of symbolic consumption and lies at the heart of consumer culture theory (CCT). Although consumption meanings are considered dynamic, heterogeneous, and contextual, meaning itself is considered an inherent aspect of consumer culture and a constitutive force of consumer experiences.