Scott Stratten

President & CEO UnMarketing

  • Oakville ON

Best-selling author and Forbes.com Top 5 Media Influencer with expertise in Viral, Social, and Authentic Marketing.

Contact

Social

Biography

Scott Stratten is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. It’s all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you.

Formerly a music industry marketer, national sales training manager and a Professor at the Sheridan College School of Business as well as a recent inductee into their Business Hall Of Fame, he has been running his “UnAgency” for a decade, which has become the place companies like PepsiCo, Adobe, Red Cross, Cirque du Soleil and Fidelity Investments come to when they need help guiding their way through the viral/social media and relationship marketing landscape.

He now has over 125,000 people follow his daily rantings on Twitter and was just named one of the top 10 social media influencers in the world on Forbes.com.

His book “UnMarketing: Stop Marketing. Start Engaging” became a national best-seller before it was released, and recently a Globe and Mail #1 Business best-seller, National Post, Amazon.com, Amazon.ca and Amazon UK best-seller. It was also just named one of the top business books of the year by 1-800-CEO READ and one of the top 10 books by Under30CEO.com.

His passion comes out most when speaking on stage, preaching engagement and becoming one of the most sought-out speakers on the subject.

His clients’ viral marketing videos have been viewed over 60 million times and he’s recently appeared in the Wall Street Journal, Huffington Post, USA Today, Entrepreneur Magazine, CNN.com, Inc.com and Fast Company and was just named one of “America’s 10 Marketing Gurus” by Business Review USA.

In the past year, Scott has keynoted conferences non-stop around the world on the topics of engagement, social media and UnMarketing. B2B, B2C, Government, Non-Profit, Associations, from tech audiences in New Delhi, India to tourism pros in the Yukon, his job is to engage, inspire and help focus your audience towards better business.

Industry Expertise

Professional Training and Coaching
Corporate Training
Public Relations and Communications
Direct Marketing
Training and Development
Internet
Social Media
Media Production
Advertising/Marketing
Media - Online

Areas of Expertise

Engagement 2.0
Social Currency
Viral Marketing 2.0
Brand Marketing
Unmarketing - Stop Marketing. Start Engaging

Accomplishments

#1 Business Best-Seller

Scott's book “UnMarketing: Stop Marketing. Start Engaging” became a national best-seller before it was released, and recently a Globe and Mail #1 Business best-seller. It was also just named one of the top business books of the year by 1-800-CEO READ and one of the top 10 books by Under30CEO.com.

Top 10 Social Media Influencer

Forbes.com named Scott one of the top 10 social media influencers in the world.

Event Appearances

KEYNOTE: UnMarketing - Stop Marketing. Start Engaging

BOLO 2011  Scottsdale, Arizona

2011-10-10

KEYNOTE: Into Social Media with Scott Stratten

Tweetstock 4 – Spring Forward with Scott Stratten  Brantford, Ontario

2011-03-03

KEYNOTE: Social Currency

Social Media & Community 2.0 Strategies Conference  Boston, Massachusetts

2011-04-06

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Sample Talks

Engagement 2.0

Sales, marketing and customer service has changed incredibly over the past few years and engagement is king. It’s not “if” you’re customers are talking online, it’s “how often” and “where”. This session walks the audience through the landscape of online engagement both today and what’s coming tomorrow. The audience will have a much clearer picture of what tools will suit their needs and which ones to ignore.

Social Currency

Social media isn’t a fad or one or two sites, it’s the way your past, present and future customers interact. Are you there with them? It’s not enough to just show-up, you need to build your social currency within certain platforms online to capitalize in social media. This session walks the audience through industry specific examples of what’s gone wrong, whose doing it right, and most importantly, how they can start creating social currency right away.

Viral Marketing 2.0

Word of mouth is a wonderful thing, but if you’re behind the times on how the word is spread, you (and your company) will be left behind. This session talks about the new way things go viral as well as what makes them work so well. It goes above and beyond the old “forwarded email” and goes over capturing momentum within social media sites like Twitter, Facebook, YouTube and social bookmarking like Digg and Reddit.

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Style

Availability

  • Keynote
  • Panelist
  • Workshop Leader
  • Author Appearance

Fees

$12000 to $25000