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Scott Stratten - UnMarketing. Oakville, ON, CA

Scott Stratten

President & CEO | UnMarketing

Oakville, ON, CANADA

Best-selling author and Top 5 Media Influencer with expertise in Viral, Social, and Authentic Marketing.



Scott Stratten Publication Scott Stratten Publication Scott Stratten Publication



The Problem With QR Codes




Scott Stratten is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. It’s all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you.

Formerly a music industry marketer, national sales training manager and a Professor at the Sheridan College School of Business as well as a recent inductee into their Business Hall Of Fame, he has been running his “UnAgency” for a decade, which has become the place companies like PepsiCo, Adobe, Red Cross, Cirque du Soleil and Fidelity Investments come to when they need help guiding their way through the viral/social media and relationship marketing landscape.

He now has over 125,000 people follow his daily rantings on Twitter and was just named one of the top 10 social media influencers in the world on

His book “UnMarketing: Stop Marketing. Start Engaging” became a national best-seller before it was released, and recently a Globe and Mail #1 Business best-seller, National Post,, and Amazon UK best-seller. It was also just named one of the top business books of the year by 1-800-CEO READ and one of the top 10 books by

His passion comes out most when speaking on stage, preaching engagement and becoming one of the most sought-out speakers on the subject.

His clients’ viral marketing videos have been viewed over 60 million times and he’s recently appeared in the Wall Street Journal, Huffington Post, USA Today, Entrepreneur Magazine,, and Fast Company and was just named one of “America’s 10 Marketing Gurus” by Business Review USA.

In the past year, Scott has keynoted conferences non-stop around the world on the topics of engagement, social media and UnMarketing. B2B, B2C, Government, Non-Profit, Associations, from tech audiences in New Delhi, India to tourism pros in the Yukon, his job is to engage, inspire and help focus your audience towards better business.

Industry Expertise (10)

Public Relations and Communications

Direct Marketing

Training and Development


Social Media

Media Production


Media - Online

Professional Training and Coaching

Corporate Training

Areas of Expertise (5)

Engagement 2.0

Social Currency

Viral Marketing 2.0

Brand Marketing

Unmarketing - Stop Marketing. Start Engaging

Accomplishments (2)

#1 Business Best-Seller (professional)

Scott's book “UnMarketing: Stop Marketing. Start Engaging” became a national best-seller before it was released, and recently a Globe and Mail #1 Business best-seller. It was also just named one of the top business books of the year by 1-800-CEO READ and one of the top 10 books by

Top 10 Social Media Influencer (professional) named Scott one of the top 10 social media influencers in the world.

Event Appearances (24)

KEYNOTE: UnMarketing - Stop Marketing. Start Engaging

BOLO 2011  Scottsdale, Arizona


KEYNOTE: Into Social Media with Scott Stratten

Tweetstock 4 – Spring Forward with Scott Stratten  Brantford, Ontario


KEYNOTE: Social Currency

Social Media & Community 2.0 Strategies Conference  Boston, Massachusetts


Viral Marketing and Twitter: Momentum of Word of Mouth

Blissdom 2011  Nashville, Tennessee


Seven Deadly Online Marketing Sins

NXNE Interactive 2011  Toronto, Ontario



People Report Workforce Symposium  Dallas, Texas


KEYNOTE: UnMarketing – Engaging The Web 2.0 Student & Parent

FinalsiteU 2012  Avon, Connecticut


KEYNOTE: 7 Deadly Social Sins

BlogWorld & New Media Expo 2012  New York City


Should I Self-Publish Or Get A Book Deal?

BlogWorld & New Media Expo  New York City



PubCon Paradise 2012  Honolulu, Hawaii


KEYNOTE: Stop Marketing, Start Engaging!

B2B Marketing Forum 2012  Amsterdam



Silverpop Amplify 2012  London, England


KEYNOTE: UnMarketing

Prepaid Expo 2012  Las Vegas, Nevada



CCAE 2012 National Conference  Toronto, Ontario


KEYNOTE: Event Engagement 2.0

Beyond Borders 2012 Festivals & Events Annual Conference  Niagara Falls, Ontario



New South Digital Marketing Conference  Myrtle Beach, South Carolina


KEYNOTE: UnMarketing – ReThinking Engagement Online And Offline

MARCOM Professional Development Annual Forum 2012  Ottawa, Ontario



Scott Stratten – Awesome in Halifax  Halifax, Nova Scotia



Canadians Connected 2012: CIRA Symposium and Annual General Meeting  Ottawa, Ontario


The Business Of Awesome (and UnAwesome)

Awesome Talks Ottawa – Scott Stratten Book Tour  Ottawa, Ontario


KEYNOTE SPEECH: The Business of Awesome (and UnAwesome)

MUFSO Super Show 2012  Dallas, Texas


The Business of Awesome (and UnAwesome)

Business Best Practices & Emerging Technologies Conference  Madison, Wisconsin


The Business of Awesome (and UnAwesome)

CADRE Event of Business Awesome Speaker Series  Washington, D.C.


How Engagement and Marketing Can Build or Break Brands

Triangle American Marketing Association Speaker Series  Raleigh, North Carolina


Sample Talks (5)

Engagement 2.0

Sales, marketing and customer service has changed incredibly over the past few years and engagement is king. It’s not “if” you’re customers are talking online, it’s “how often” and “where”. This session walks the audience through the landscape of online engagement both today and what’s coming tomorrow. The audience will have a much clearer picture of what tools will suit their needs and which ones to ignore.

Social Currency

Social media isn’t a fad or one or two sites, it’s the way your past, present and future customers interact. Are you there with them? It’s not enough to just show-up, you need to build your social currency within certain platforms online to capitalize in social media. This session walks the audience through industry specific examples of what’s gone wrong, whose doing it right, and most importantly, how they can start creating social currency right away.

Viral Marketing 2.0

Word of mouth is a wonderful thing, but if you’re behind the times on how the word is spread, you (and your company) will be left behind. This session talks about the new way things go viral as well as what makes them work so well. It goes above and beyond the old “forwarded email” and goes over capturing momentum within social media sites like Twitter, Facebook, YouTube and social bookmarking like Digg and Reddit.

7 Deadly Social Sins

Being social is good for business, most of us know that. But what happens when it isn’t? Greed, lust, envy and the rest of the sins are alive and well in business and they seem to thrive when people try to engage online. This session will cover what not to do when engaging an audience, not only in social media but offline as well.

UnMarketing: ReThinking Engagement Online And Offline

The tried and true ways of marketing have turned into tired and old, not to mention ineffective. The ability to build relationships has never been greater. This session covers both online and offline methods of staying in front of your target audience, and how to engage with them effectively. From social media, to traditional local events, there are proven ways to connect more than ever before and after this session you have the practical tools to implement the tactics right away.



  • Keynote
  • Panelist
  • Workshop Leader
  • Author Appearance


12000 to 25000