Scott Stratten 
President & CEO | UnMarketing
Oakville, ON, CANADA
Best-selling author and Forbes.com Top 5 Media Influencer with expertise in Viral, Social, and Authentic Marketing.
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Biography
Scott Stratten is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. It’s all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you.
Formerly a music industry marketer, national sales training manager and a Professor at the Sheridan College School of Business as well as a recent inductee into their Business Hall Of Fame, he has been running his “UnAgency” for a decade, which has become the place companies like PepsiCo, Adobe, Red Cross, Cirque du Soleil and Fidelity Investments come to when they need help guiding their way through the viral/social media and relationship marketing landscape.
He now has over 125,000 people follow his daily rantings on Twitter and was just named one of the top 10 social media influencers in the world on Forbes.com.
His book “UnMarketing: Stop Marketing. Start Engaging” became a national best-seller before it was released, and recently a Globe and Mail #1 Business best-seller, National Post, Amazon.com, Amazon.ca and Amazon UK best-seller. It was also just named one of the top business books of the year by 1-800-CEO READ and one of the top 10 books by Under30CEO.com.
His passion comes out most when speaking on stage, preaching engagement and becoming one of the most sought-out speakers on the subject.
His clients’ viral marketing videos have been viewed over 60 million times and he’s recently appeared in the Wall Street Journal, Huffington Post, USA Today, Entrepreneur Magazine, CNN.com, Inc.com and Fast Company and was just named one of “America’s 10 Marketing Gurus” by Business Review USA.
In the past year, Scott has keynoted conferences non-stop around the world on the topics of engagement, social media and UnMarketing. B2B, B2C, Government, Non-Profit, Associations, from tech audiences in New Delhi, India to tourism pros in the Yukon, his job is to engage, inspire and help focus your audience towards better business.
Industry Expertise (10)
Public Relations and Communications
Direct Marketing
Training and Development
Internet
Social Media
Media Production
Advertising/Marketing
Media - Online
Professional Training and Coaching
Corporate Training
Areas of Expertise (5)
Engagement 2.0
Social Currency
Viral Marketing 2.0
Brand Marketing
Unmarketing - Stop Marketing. Start Engaging
Accomplishments (2)
#1 Business Best-Seller (professional)
Scott's book “UnMarketing: Stop Marketing. Start Engaging” became a national best-seller before it was released, and recently a Globe and Mail #1 Business best-seller. It was also just named one of the top business books of the year by 1-800-CEO READ and one of the top 10 books by Under30CEO.com.
Top 10 Social Media Influencer (professional)
Forbes.com named Scott one of the top 10 social media influencers in the world.
Links (1)
Event Appearances (24)
KEYNOTE: UnMarketing - Stop Marketing. Start Engaging
BOLO 2011 Scottsdale, Arizona
2011-10-10
KEYNOTE: Into Social Media with Scott Stratten
Tweetstock 4 – Spring Forward with Scott Stratten Brantford, Ontario
2011-03-03
KEYNOTE: Social Currency
Social Media & Community 2.0 Strategies Conference Boston, Massachusetts
2011-04-06
Viral Marketing and Twitter: Momentum of Word of Mouth
Blissdom 2011 Nashville, Tennessee
2011-01-27
Seven Deadly Online Marketing Sins
NXNE Interactive 2011 Toronto, Ontario
2011-06-18
CLOSING KEYNOTE SPEECH
People Report Workforce Symposium Dallas, Texas
2011-06-09
KEYNOTE: UnMarketing – Engaging The Web 2.0 Student & Parent
FinalsiteU 2012 Avon, Connecticut
2012-06-20
KEYNOTE: 7 Deadly Social Sins
BlogWorld & New Media Expo 2012 New York City
2012-06-05
Should I Self-Publish Or Get A Book Deal?
BlogWorld & New Media Expo New York City
2012-06-05
KEYNOTE SPEECH
PubCon Paradise 2012 Honolulu, Hawaii
2012-02-15
KEYNOTE: Stop Marketing, Start Engaging!
B2B Marketing Forum 2012 Amsterdam
2012-03-20
KEYNOTE SPEECH
Silverpop Amplify 2012 London, England
2012-06-13
KEYNOTE: UnMarketing
Prepaid Expo 2012 Las Vegas, Nevada
2012-03-12
KEYNOTE SPEECH
CCAE 2012 National Conference Toronto, Ontario
2012-06-03
KEYNOTE: Event Engagement 2.0
Beyond Borders 2012 Festivals & Events Annual Conference Niagara Falls, Ontario
2012-03-02
KEYNOTE SPEECH
New South Digital Marketing Conference Myrtle Beach, South Carolina
2012-03-26
KEYNOTE: UnMarketing – ReThinking Engagement Online And Offline
MARCOM Professional Development Annual Forum 2012 Ottawa, Ontario
2012-05-15
KEYNOTE SPEECH
Scott Stratten – Awesome in Halifax Halifax, Nova Scotia
2012-09-17
KEYNOTE SPEECH
Canadians Connected 2012: CIRA Symposium and Annual General Meeting Ottawa, Ontario
2012-09-18
The Business Of Awesome (and UnAwesome)
Awesome Talks Ottawa – Scott Stratten Book Tour Ottawa, Ontario
2012-09-19
KEYNOTE SPEECH: The Business of Awesome (and UnAwesome)
MUFSO Super Show 2012 Dallas, Texas
2012-10-02
The Business of Awesome (and UnAwesome)
Business Best Practices & Emerging Technologies Conference Madison, Wisconsin
2012-10-04
The Business of Awesome (and UnAwesome)
CADRE Event of Business Awesome Speaker Series Washington, D.C.
2012-09-27
How Engagement and Marketing Can Build or Break Brands
Triangle American Marketing Association Speaker Series Raleigh, North Carolina
2012-09-25
Sample Talks (5)
Engagement 2.0
Sales, marketing and customer service has changed incredibly over the past few years and engagement is king. It’s not “if” you’re customers are talking online, it’s “how often” and “where”. This session walks the audience through the landscape of online engagement both today and what’s coming tomorrow. The audience will have a much clearer picture of what tools will suit their needs and which ones to ignore.
Social Currency
Social media isn’t a fad or one or two sites, it’s the way your past, present and future customers interact. Are you there with them? It’s not enough to just show-up, you need to build your social currency within certain platforms online to capitalize in social media. This session walks the audience through industry specific examples of what’s gone wrong, whose doing it right, and most importantly, how they can start creating social currency right away.
Viral Marketing 2.0
Word of mouth is a wonderful thing, but if you’re behind the times on how the word is spread, you (and your company) will be left behind. This session talks about the new way things go viral as well as what makes them work so well. It goes above and beyond the old “forwarded email” and goes over capturing momentum within social media sites like Twitter, Facebook, YouTube and social bookmarking like Digg and Reddit.
7 Deadly Social Sins
Being social is good for business, most of us know that. But what happens when it isn’t? Greed, lust, envy and the rest of the sins are alive and well in business and they seem to thrive when people try to engage online. This session will cover what not to do when engaging an audience, not only in social media but offline as well.
UnMarketing: ReThinking Engagement Online And Offline
The tried and true ways of marketing have turned into tired and old, not to mention ineffective. The ability to build relationships has never been greater. This session covers both online and offline methods of staying in front of your target audience, and how to engage with them effectively. From social media, to traditional local events, there are proven ways to connect more than ever before and after this session you have the practical tools to implement the tactics right away.
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- Keynote
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Social