Sean Burton

Founder and lead consultant | Analyt Data and Technology Solutions Ltd.

Newcastle upon Tyne, United Kingdom, UNITED KINGDOM

Founder & CEO @ Analyt

Biography

Founder & Lead Consultant (Analyt - Independent Analytics, Data/Technology & UX Consultancy)
- Unique blend of wide ranging technical skills in analytics & data with design skills in UX/CX
- Nearly 15-years of consulting experience
- Passionate above driving customer experience and business value via data & technology

Director of Measurement (Seren)
- Governance of all things data related: Web Analytics, VoC, Dashboards, ETL, etc.
- Passionate about extracting insight and value from data that puts customer experience at the heart of our clients’ digital decision making.

Head of Analytical Technologies (Seren formally Foviance)
- Research, development, and application of cutting edge analytical techniques and technologies
- Strategic application of data to drive business value
- Data analysis, Insight, and distribution (Dashboards, Visualisations, APIs, etc)

Product Manager (Foviance, London)
- Part of management team for WebAbacus business unit within Foviance
- managed product development and lead numerous implementation projects

Technical Consultant (Foviance, London)
- Continuation of work at WebAbacus, with a focus on technical consultancy, such as implementation of analytic projects.
- Training of end users in Web Analytics and online user behaviour.

Client Services Analyst (WebAbacus, London)
- Support of end user web analysis.
- Training end users in use of the WebAbacus tool.

Senior Interactive Designer (EPIC group UK in Brighton)
- Design of interactive online systems, including e-learning.
- Involved in complete design and build process of Enterprise level CMS.
- Intranet design and consultancy (building online communities).
- Management of support and development processes.
- Analysis of user interaction, and behaviour.

Industry Expertise (3)

Internet

Corporate Training

Business Services

Areas of Expertise (14)

Tag Management

Conversion Optimisation

Landing Page Optimisation

Search Engine Optimisation

MVT

SQL

Interactive Design

Web Analytics

Survey

Customer Feedback

Data Analysis

User Experience

Customer Experience

Voice of Customer

Education (3)

Varndean Sixth Form College: A-Level, Psychology, Physics, Biology, Gen. Studies 1996

Kings School, Chester: GCSE, English Lit., English Lang., Maths, History, Geography, French, Biology, Physics, Chemistry, CDT. 1996

University of Sussex: BSc, Experimental Psychology 2000

I ran the diving club (50+ members) for two years, and remained on the committee for a period of seven years.

Affiliations (7)

DAA
ABCe
Digital Union
North-East Chamber of Commerce
Web Analytics Wednesdays
Measure Camp
Gateshead Business

Links (9)

Languages (1)

English

Event Appearances (3)

Data Visualisation Workshop

Measure Camp V Etc Venues, Victoria One Drummond Gate, London SW1V 2QX

2014-09-18

Integrating CRM, Web Analytics, and Voice of Customer Workshop