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Sean Burton - Analyt Data and Technology Solutions Ltd.. Newcastle upon Tyne, United Kingdom, , GB

Sean Burton

Founder and lead consultant | Analyt Data and Technology Solutions Ltd.

Newcastle upon Tyne, United Kingdom, UNITED KINGDOM

Founder & CEO @ Analyt



Founder & Lead Consultant (Analyt - Independent Analytics, Data/Technology & UX Consultancy)
- Unique blend of wide ranging technical skills in analytics & data with design skills in UX/CX
- Nearly 15-years of consulting experience
- Passionate above driving customer experience and business value via data & technology

Director of Measurement (Seren)
- Governance of all things data related: Web Analytics, VoC, Dashboards, ETL, etc.
- Passionate about extracting insight and value from data that puts customer experience at the heart of our clients’ digital decision making.

Head of Analytical Technologies (Seren formally Foviance)
- Research, development, and application of cutting edge analytical techniques and technologies
- Strategic application of data to drive business value
- Data analysis, Insight, and distribution (Dashboards, Visualisations, APIs, etc)

Product Manager (Foviance, London)
- Part of management team for WebAbacus business unit within Foviance
- managed product development and lead numerous implementation projects

Technical Consultant (Foviance, London)
- Continuation of work at WebAbacus, with a focus on technical consultancy, such as implementation of analytic projects.
- Training of end users in Web Analytics and online user behaviour.

Client Services Analyst (WebAbacus, London)
- Support of end user web analysis.
- Training end users in use of the WebAbacus tool.

Senior Interactive Designer (EPIC group UK in Brighton)
- Design of interactive online systems, including e-learning.
- Involved in complete design and build process of Enterprise level CMS.
- Intranet design and consultancy (building online communities).
- Management of support and development processes.
- Analysis of user interaction, and behaviour.

Industry Expertise (3)

Corporate Training

Business Services


Areas of Expertise (14)

Interactive Design

Web Analytics


Customer Feedback

Data Analysis

User Experience

Customer Experience

Voice of Customer

Tag Management

Conversion Optimisation

Landing Page Optimisation

Search Engine Optimisation



Education (3)

University of Sussex: BSc, Experimental Psychology 2000

I ran the diving club (50+ members) for two years, and remained on the committee for a period of seven years.

Varndean Sixth Form College: A-Level, Psychology, Physics, Biology, Gen. Studies 1996

Kings School, Chester: GCSE, English Lit., English Lang., Maths, History, Geography, French, Biology, Physics, Chemistry, CDT. 1996

Affiliations (7)

  • ABCe
  • DAA
  • Digital Union
  • North-East Chamber of Commerce
  • Web Analytics Wednesdays
  • Measure Camp
  • Gateshead Business

Languages (1)

  • English

Event Appearances (3)

Data Visualisation Workshop

Measure Camp V  Etc Venues, Victoria One Drummond Gate, London SW1V 2QX


Integrating CRM, Web Analytics, and Voice of Customer Workshop

Measure Camp V  Etc Venues, Victoria One Drummond Gate, London SW1V 2QX


UX & Data: Measuring Experience

Digital Union's UX Day 2014  The CastleGate, Newcastle




  • Moderator
  • Panelist
  • Workshop Leader
  • Corporate Training