Seena Sharp

Principal Sharp Market Intelligence

  • Los Angeles CA

Custom in-depth intelligence to reduce risk, find opportunities, confirm assumptions, make better decisions based on today’s reality

Contact

Social

Biography

Seena Sharp founded the first competitive intelligence firm in the US following a successful corporate career in New York City. She has a master’s degree in mathematics from New York University, speaks globally, and was commissioned to write the book on this topic by John Wiley publishers.

Sharp Market Intelligence delivers strategic intelligence and analysis for market entry, line expansion, new product launch, M&A, and business development.

Our intelligence deliverables include market drivers, opportunities, threats, unknown customers, substitute and emerging competitors, trends, alternative uses, unfamiliar distribution channels, as well as deep competitor profiles and industry analysis.

Clients (B2B, B2C, nonprofit, academic) range from Fortune 500 to lesser known, mostly in the US, and in Europe, Asia, and Africa, with investigations have covered more than 200 industries.

Competitive Intelligence Advantage: How to Minimize Risk, Avoid Surprises, and Grow Your Business in a Changing World has received more than 60 5-star reviews on Amazon, is required reading in MBA courses (US, UK, Australia) and within corporations, and it's cited as being easy to read, pragmatic, and filled with real-world examples.

Industry Expertise

Automotive
Insurance
Consumer Goods
Health Care - Providers
Financial Services
Food and Beverages
Manufacturing
Medical Equipment / Supplies / Distribution
Research
Travel and Tourism

Areas of Expertise

Strategy
Decision Making
Marketing
Today's Business Reality
Competitive Intelligence

Accomplishments

Fellows Award, Society of Competitive Intelligence Professionals

Hall of Fame, Association for Strategic Planning

Education

New York University

MS

Mathematics

New York University

MA

Mathematics

Affiliations

  • American Marketing Association
  • Society of Competitive Intelligence Professionals
  • Association for Strategic Planning

Testimonials

Fast Trac Instructor and Advisor

Los Angeles Minority Business Enterprise Center

You were sensational. The "stories" were perfect. You spoke at their level and got to them; they loved it. You got applause 2 times....that is very rare. The team is most appreciateive of your time and your very careful preparation.

Director, Executive Marketing Education

University of Wisconsin Executive Education

Outstanding! Definitely the most dynamic speaker of the course. Refreshing approach. I would have like to hear more on this topic. She is great at keeping the attention of the classroom. Enthusiastic and energetic. (Comments from evaluations.)

Executive Director

Florida Self-Storage Association

Thank you for speaking at our Executive Retreat. Your in-depth knowledge of competitive intelligence coupled with your ability to draw in the audience made you the perfect presenter to start off our program. Your engaging conversation and wittiness set the stage for a fantastic day.

Show All +

Event Appearances

Title

Special Libraries Annual Conference  Philadelphia

Title

Physician Insurers Association of America  Palm Springs, CA

Title

European Business Information Conference  Dublin, Ireland

Show All +

Sample Talks

Market Intelligence: Insight, Foresight, Results

When a competitor is successful (new product, feature, marketing approach, distribution channel, packaging, other) with an offering that your company hadn't even considered, the cause is often due to not knowing today's reality and what's changed.

Most companies think they know today's reality when what they know was true last year or several years ago. My presentation hammers them with examples of what they think is true - that isn't or never was. Business executives are self-confident but out of touch, which they find out when the competition outsmarts them. This is unfortunate and unnecessary.

Change Your Filter, Change Your Future

Most decisions are based on experience, data, intuition, or assumptions - ALL of which reflect the past and may no longer be true. More importantly, they don't reveal what's changing which is the best source of opportunities and threats.

Clearly & quickly delivers message that business decisions are more successful when based on solid due diligence - that details today's reality and what's emerging. Bottom line: market intelligence is due diligence for business that saves money or makes money. Many examples to support talk.

The Fresh Prince of Success: How Will Smith Used Competitive Intelligence to Take Over the World (And You Can Too!)

Will Smith's strategy and underlying intelligence directly correlates to all marketing and strategic decisions. If he based his decisions on what his beliefs and preferences, he would have been successful, but not nearly as successful as when he probed for today's reality and paid attention to what customers wanted and would buy.

Learn how to apply this logical approach and get the desired results immediately.

Show All +

Style

Availability

  • Keynote
  • Panelist
  • Workshop Leader
  • Author Appearance
  • Corporate Training

Fees

$3000 to $8000