Seena Sharp

Principal Sharp Market Intelligence

  • Los Angeles CA

Custom in-depth intelligence to reduce risk, find opportunities, confirm assumptions, make better decisions based on today’s reality

Contact

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Biography

Seena Sharp founded the first competitive intelligence firm in the US following a successful corporate career in New York City. She has a master’s degree in mathematics from New York University, speaks globally, and was commissioned to write the book on this topic by John Wiley publishers.

Sharp Market Intelligence delivers strategic intelligence and analysis for market entry, line expansion, new product launch, M&A, and business development.

Our intelligence deliverables include market drivers, opportunities, threats, unknown customers, substitute and emerging competitors, trends, alternative uses, unfamiliar distribution channels, as well as deep competitor profiles and industry analysis.

Clients (B2B, B2C, nonprofit, academic) range from Fortune 500 to lesser known, mostly in the US, and in Europe, Asia, and Africa, with investigations have covered more than 200 industries.

Competitive Intelligence Advantage: How to Minimize Risk, Avoid Surprises, and Grow Your Business in a Changing World has received more than 60 5-star reviews on Amazon, is required reading in MBA courses (US, UK, Australia) and within corporations, and it's cited as being easy to read, pragmatic, and filled with real-world examples.

Industry Expertise

Research
Travel and Tourism
Automotive
Insurance
Consumer Goods
Health Care - Providers
Financial Services
Food and Beverages
Manufacturing
Medical Equipment / Supplies / Distribution

Areas of Expertise

Strategy
Decision Making
Marketing
Today's Business Reality
Competitive Intelligence

Accomplishments

Fellows Award, Society of Competitive Intelligence Professionals

Hall of Fame, Association for Strategic Planning

Education

New York University

MS

Mathematics

New York University

MA

Mathematics

Affiliations

  • American Marketing Association
  • Society of Competitive Intelligence Professionals
  • Association for Strategic Planning

Testimonials

Executive Director

Florida Self-Storage Association

Thank you for speaking at our Executive Retreat. Your in-depth knowledge of competitive intelligence coupled with your ability to draw in the audience made you the perfect presenter to start off our program. Your engaging conversation and wittiness set the stage for a fantastic day.

President

Strategic Leadership Forum

Your talk was precise, innovative and highly enlightening to our members and attendees. We received many positive comments.

Managing Partner

European Management Group

Thank you for the excellent talk you gave during your recent European speaking tour. Many of our corporate clients have communicated with us to let us know how much they valued your perspective and the pragmatic techniques you shared at the London School of Economics. Your presentation is not only insightful and intellectually stimulating, but also great fun.

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Event Appearances

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Special Libraries Annual Conference  Philadelphia

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Physician Insurers Association of America  Palm Springs, CA

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European Business Information Conference  Dublin, Ireland

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Sample Talks

Rethink…Reboot…Raving Results…Even Today

Customers WILL buy when you offer what they want. The iPad and iPhone are not the only examples of customers buying - even when a product is expensive and not necessary.

This is how you grow a company - by keeping current and recognizing what today's customers want. The key is not relying on what the company thinks, but responding to clues and signals from customers, which are usually ignored, underestimated, or not understood.

Companies need to respect their customers (B2B, B2C, nonprofit) and include them in their marketing and strategic decisions. When customers don't buy, the company claims the customer is disloyal; the reality is that the company is disloyal.

Leadership, Decisions and the Missing Link: Market Intelligence

Good leaders make more smart decisions – the first time.

Decisions based on a solid foundation of what's current today and the external competitive forces that will impact them are more likely to get desired results. Financial and legal professionals recognize and utilize the value of due diligence; other businesses rarely do.

Strategic decisions demand and deserve current intelligence about the market, customers, competitors, distribution channels, and changing needs.

The Fresh Prince of Success: How Will Smith Used Competitive Intelligence to Take Over the World (And You Can Too!)

Will Smith's strategy and underlying intelligence directly correlates to all marketing and strategic decisions. If he based his decisions on what his beliefs and preferences, he would have been successful, but not nearly as successful as when he probed for today's reality and paid attention to what customers wanted and would buy.

Learn how to apply this logical approach and get the desired results immediately.

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Style

Availability

  • Keynote
  • Panelist
  • Workshop Leader
  • Author Appearance
  • Corporate Training

Fees

$3000 to $8000