Seena Sharp

Principal Sharp Market Intelligence

  • Los Angeles CA

Custom in-depth intelligence to reduce risk, find opportunities, confirm assumptions, make better decisions based on today’s reality

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Biography

Seena Sharp founded the first competitive intelligence firm in the US following a successful corporate career in New York City. She has a master’s degree in mathematics from New York University, speaks globally, and was commissioned to write the book on this topic by John Wiley publishers.

Sharp Market Intelligence delivers strategic intelligence and analysis for market entry, line expansion, new product launch, M&A, and business development.

Our intelligence deliverables include market drivers, opportunities, threats, unknown customers, substitute and emerging competitors, trends, alternative uses, unfamiliar distribution channels, as well as deep competitor profiles and industry analysis.

Clients (B2B, B2C, nonprofit, academic) range from Fortune 500 to lesser known, mostly in the US, and in Europe, Asia, and Africa, with investigations have covered more than 200 industries.

Competitive Intelligence Advantage: How to Minimize Risk, Avoid Surprises, and Grow Your Business in a Changing World has received more than 60 5-star reviews on Amazon, is required reading in MBA courses (US, UK, Australia) and within corporations, and it's cited as being easy to read, pragmatic, and filled with real-world examples.

Industry Expertise

Automotive
Insurance
Consumer Goods
Health Care - Providers
Financial Services
Food and Beverages
Manufacturing
Medical Equipment / Supplies / Distribution
Research
Travel and Tourism

Areas of Expertise

Strategy
Decision Making
Marketing
Today's Business Reality
Competitive Intelligence

Accomplishments

Fellows Award, Society of Competitive Intelligence Professionals

Hall of Fame, Association for Strategic Planning

Education

New York University

MS

Mathematics

New York University

MA

Mathematics

Affiliations

  • American Marketing Association
  • Society of Competitive Intelligence Professionals
  • Association for Strategic Planning

Testimonials

Director of Research

California Researchers Association

I heard nothing but praise for your talk. Thank you for the effort you put into the wonderful presentation, and the high accolades you received.

VP Programming

American Marketing Association

You were insightful and thought-provoking. The seminar was outstanding, as you probably already know from the evaluations. Your enthusiasm and high energy is contagious.

Executive Director

http://www.scip.org

Society of Competitive Intelligence Professionals

It is my great pleasure to inform you that you received the highest overall rating out of 87 speakers. Congratulations and thank you.

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Event Appearances

Title

Association of Global Strategic Information  Amsterdam, The Netherlands

Title

Harvard Business School Entrepreneurial Conference  Orange County, CA

Title

Defense Industry Initiative  Los Angeles, CA

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Sample Talks

The Fresh Prince of Success: How Will Smith Used Competitive Intelligence to Take Over the World (And You Can Too!)

Will Smith's strategy and underlying intelligence directly correlates to all marketing and strategic decisions. If he based his decisions on what his beliefs and preferences, he would have been successful, but not nearly as successful as when he probed for today's reality and paid attention to what customers wanted and would buy.

Learn how to apply this logical approach and get the desired results immediately.

Rethink…Reboot…Raving Results…Even Today

Customers WILL buy when you offer what they want. The iPad and iPhone are not the only examples of customers buying - even when a product is expensive and not necessary.

This is how you grow a company - by keeping current and recognizing what today's customers want. The key is not relying on what the company thinks, but responding to clues and signals from customers, which are usually ignored, underestimated, or not understood.

Companies need to respect their customers (B2B, B2C, nonprofit) and include them in their marketing and strategic decisions. When customers don't buy, the company claims the customer is disloyal; the reality is that the company is disloyal.

Leadership, Decisions and the Missing Link: Market Intelligence

Good leaders make more smart decisions – the first time.

Decisions based on a solid foundation of what's current today and the external competitive forces that will impact them are more likely to get desired results. Financial and legal professionals recognize and utilize the value of due diligence; other businesses rarely do.

Strategic decisions demand and deserve current intelligence about the market, customers, competitors, distribution channels, and changing needs.

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Style

Availability

  • Keynote
  • Panelist
  • Workshop Leader
  • Author Appearance
  • Corporate Training

Fees

$3000 to $8000