Seena Sharp

Principal Sharp Market Intelligence

  • Los Angeles CA

Custom in-depth intelligence to reduce risk, find opportunities, confirm assumptions, make better decisions based on today’s reality

Contact

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Biography

Seena Sharp founded the first competitive intelligence firm in the US following a successful corporate career in New York City. She has a master’s degree in mathematics from New York University, speaks globally, and was commissioned to write the book on this topic by John Wiley publishers.

Sharp Market Intelligence delivers strategic intelligence and analysis for market entry, line expansion, new product launch, M&A, and business development.

Our intelligence deliverables include market drivers, opportunities, threats, unknown customers, substitute and emerging competitors, trends, alternative uses, unfamiliar distribution channels, as well as deep competitor profiles and industry analysis.

Clients (B2B, B2C, nonprofit, academic) range from Fortune 500 to lesser known, mostly in the US, and in Europe, Asia, and Africa, with investigations have covered more than 200 industries.

Competitive Intelligence Advantage: How to Minimize Risk, Avoid Surprises, and Grow Your Business in a Changing World has received more than 60 5-star reviews on Amazon, is required reading in MBA courses (US, UK, Australia) and within corporations, and it's cited as being easy to read, pragmatic, and filled with real-world examples.

Industry Expertise

Consumer Goods
Health Care - Providers
Financial Services
Food and Beverages
Manufacturing
Medical Equipment / Supplies / Distribution
Research
Travel and Tourism
Automotive
Insurance

Areas of Expertise

Strategy
Decision Making
Marketing
Today's Business Reality
Competitive Intelligence

Accomplishments

Fellows Award, Society of Competitive Intelligence Professionals

Hall of Fame, Association for Strategic Planning

Education

New York University

MA

Mathematics

New York University

MS

Mathematics

Affiliations

  • American Marketing Association
  • Society of Competitive Intelligence Professionals
  • Association for Strategic Planning

Testimonials

Director of Research

California Researchers Association

I heard nothing but praise for your talk. Thank you for the effort you put into the wonderful presentation, and the high accolades you received.

VP Programming

American Marketing Association

You were insightful and thought-provoking. The seminar was outstanding, as you probably already know from the evaluations. Your enthusiasm and high energy is contagious.

Executive Director

http://www.scip.org

Society of Competitive Intelligence Professionals

It is my great pleasure to inform you that you received the highest overall rating out of 87 speakers. Congratulations and thank you.

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Event Appearances

Title

Governors Small Business Forum  Waco

Title

Inernational Association of Financial Planners  San Antonio

Title

Assocation for Strategic Planning  Dallas

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Sample Talks

Change Your Filter, Change Your Future

Most decisions are based on experience, data, intuition, or assumptions - ALL of which reflect the past and may no longer be true. More importantly, they don't reveal what's changing which is the best source of opportunities and threats.

Clearly & quickly delivers message that business decisions are more successful when based on solid due diligence - that details today's reality and what's emerging. Bottom line: market intelligence is due diligence for business that saves money or makes money. Many examples to support talk.

Market Intelligence: Insight, Foresight, Results

When a competitor is successful (new product, feature, marketing approach, distribution channel, packaging, other) with an offering that your company hadn't even considered, the cause is often due to not knowing today's reality and what's changed.

Most companies think they know today's reality when what they know was true last year or several years ago. My presentation hammers them with examples of what they think is true - that isn't or never was. Business executives are self-confident but out of touch, which they find out when the competition outsmarts them. This is unfortunate and unnecessary.

Rethink…Reboot…Raving Results…Even Today

Customers WILL buy when you offer what they want. The iPad and iPhone are not the only examples of customers buying - even when a product is expensive and not necessary.

This is how you grow a company - by keeping current and recognizing what today's customers want. The key is not relying on what the company thinks, but responding to clues and signals from customers, which are usually ignored, underestimated, or not understood.

Companies need to respect their customers (B2B, B2C, nonprofit) and include them in their marketing and strategic decisions. When customers don't buy, the company claims the customer is disloyal; the reality is that the company is disloyal.

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Style

Availability

  • Keynote
  • Panelist
  • Workshop Leader
  • Author Appearance
  • Corporate Training

Fees

$3000 to $8000