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Retaining the expertise of a London SEO expert would be advisable- by using a freelance SEO consultant to work on the performance of your site, you can work to improve where your site appears in the natural search rankings for a handful of core keywords. By building links into your site from other websites that have healthy domain authority for pertinent search terms, and by proposing key structural changes to the way your site’s pages are laid out and labelled, the SEO expert can over time move your site up the natural search rankings.