Shahd ElAshri 
Associate Analyst, Wearables and Consumer Research | International Data Corporation (IDC)
Toronto, ON, CANADA
Shahd examines the consumer mobility and wearable device markets in Canada
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Biography
Shahd ElAshri is an Associate Analyst, Canadian Consumer and Mobile Research. In her role, Shahd focuses on the Wearables market where she delivers trend analysis and market forecasting. She also contributes to the Consumer Program; delivering insights on a fast changing environment.
Shahd holds a Bachelor’s degree from University of Toronto in Economics and Communication.
Prior to joining IDC, she worked at IBM as part of a Coop program with experiences ranging from Business Analytics to Sales and Marketing.
Areas of Expertise (4)
Wearables
Consumer and B2B Buyer behaviour
Augmented Reality (AR)
Business Intelligence
Associated IDC Services (2)
- Canadian Mobile Consumer and Connected Life
- Quarterly Wearable Device Tracker - Canada Region
Education (1)
University of Toronto: Bachelor of Arts, Economics, Communications, Culture & IT 2019
Reports (8)
Jean Philippe Bouchard, Manish Nargas, Shahd ElAshri
2020-09-23
IDC Link: On September 15th 2020, Apple hosted its annual fall event, aptly named “Time Flies” this year. While historically this event is best known for the announcement of the newest Apple iPhone hardware, this year its focus was just on their new Apple Watch and Apple iPad offerings. Along with the new wearables and tablets, Apple announced a new fitness-focused subscription service offering called "Apple Fitness+" and aggressively priced pre-bundled options for its range of services called "Apple One".
Jean Philippe Bouchard, Manish Nargas, Shahd ElAshri
2020-09-23
This IDC Survey presents the findings from IDC Canada's recent consumer survey focusing primarily on consumer PCs (such as laptops and desktops) and tablets. The showcased data highlights consumer interest, ownership, usage, preferences, and future potential for purchase of such devices. Further, the document outlines data on brands, purchase channels, and device behaviour for Canadian consumers. Additional insight is provided through added demographic comparisons where relevant.
Manish Nargas, Shahd ElAshri, Jean Philippe Bouchard
2020-08-18
This IDC Market Note presents the effect of COVID-19 and subsequent restrictions on the wearables market, discusses the negative impact on the wearables shipment level, and presents new use case opportunities that have arisen on account of the pandemic.
Manish Nargas, Shahd ElAshri
2020-08-14
This IDC Survey presents findings from IDC Canada's recent consumer survey focusing primarily on consumer wrist-worn wearables (e.g., smart watches, hybrid watches, wrist-worn fitness trackers). The showcased data highlights consumer interest, ownership, usage, preferences, and future potential for purchase of such devices. In addition, it captures consumer appetite and adoption of burgeoning "hearables" (e.g., smart wireless earphones/headphones) in Canada. Further, the document also outlines data on brands, purchase channels, and device behaviour for Canadian consumers. Additional insight is provided through added demographic comparisons where relevant. Please note: This year's consumer survey was in field during the peak of COVID-19 restrictions in Canada — namely, June 2020. The data presented in this survey is useful for market intelligence roles, product managers, and product marketers that seek to understand the buyer behaviour of Canadian consumers for such wearable devices.
Steve Yang, Shahd ElAshri, JP Bouchard
2020-06-30
This IDC Market Note presents the effect of the COVID-19 outbreak on the Canadian smartphone market, discusses the outcome of launching new models in the current economic situation, and provides IDC's COVID-19 forecast of the market.
Manish Nargas, Shahd ElAshri
2020-06-22
This IDC Survey presents findings from IDC's recent consumer surveys on the wireless, internet, home phone, TV services, and OTT video markets in Canada. Results presented outline consumer perceptions and the current state of the previously mentioned consumer service markets in Canada, discussing service provider satisfaction and recommendation metrics, interest in and usage of new next-generation services, and pricing nuances and bundling. Cuts by various demographic and service factors (age group, region, and others) are shown where relevant. This document is useful for market intelligence roles, product managers, and product marketers who seek to understand the state of the TV, wireless, internet, home phone, and OTT video service market in 2020, consumer plans for these services, and new end-user behaviors and intentions.
Shahd Elashri, Manish Nargas
2020-04-16
This IDC Market Note provides IDC's point of view on the relevance of the ECG feature to the wearable market, provides insight about the feature's current benefits/shortcomings, and discusses the competitive advantage the feature inclusion can bring.
Shahd ElAshri, Jean Philippe Bouchard, Manish Nargas
2020-03-18
This IDC Market Presentation presents findings from IDC Canada's recent consumer surveys focusing on the augmented and virtual reality market in Canada. The showcased data presents the overall size of Canadian wearables market opportunity in the short term and highlights consumer interest, ownership, and usage, along with consumer uptake based on AR and VR applicable activities and use case preferences. Additional insight is provided through additional demographic comparisons where relevant.
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