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Shane Vaughan - Balihoo. Boise, Idaho Area, ID, US

Shane Vaughan Shane Vaughan

Chief Marketing Officer | Balihoo

Boise, Idaho Area, ID, UNITED STATES

Senior Marketing Executive - Media - Advertising - Technology




The Local Web: A Video Infographic Enabling Local PPC With and Through Your Local Affiliates Effective Local Agent Marketing


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WHITEBOARD VIDEO SERIES: The Local Web - Making Your National Brand Relevant Local Marketing Gap.mp4




Shane Vaughan
Chief Marketing Officer

Shane Vaughan is the Chief Marketing Officer for Balihoo.

Prior to Balihoo, Vaughan was at Hewlett-Packard where he was the Global Search Engine Marketing Manager. In this position Vaughan set the strategic direction and overall investment strategy for HP’s significant annual search spend. Vaughan also directly managed a $15M annual search spend and consulted with other HP business groups regarding optimization strategies for their campaigns.

Earlier in his career, Vaughan held several other positions with HP including New Business Customer Acquisition Manager, Business Development Manager and Marketing Programs Manager. Vaughan has also led Business Development for Wirestone, a web development company, and been in account services at Dailey & Associated Advertising where he worked on the Nestle account.

Vaughan holds a bachelor’s degree in business administration marketing/advertising from the University of Idaho, and he continued post-graduate studies graduating from the Tuck School of Business Online Bridge MBA Marketing Program.

Industry Expertise (4)

Advertising/Marketing Computer Software Internet Media - Online

Areas of Expertise (3)

SEO PPC Brand Development

Education (1)

University of Idaho: B.A., Advertising, Communications 1996

Affiliations (4)

  • Boise Blogger
  • Search Engine Marketing Professional Organization
  • American Advertising Federation
  • American Marketing Association



  • Keynote
  • Moderator
  • Panelist


*Will consider certain engagements for no fee