Chief Marketing Officer
Shane Vaughan is the Chief Marketing Officer for Balihoo.
Prior to Balihoo, Vaughan was at Hewlett-Packard where he was the Global Search Engine Marketing Manager. In this position Vaughan set the strategic direction and overall investment strategy for HP’s significant annual search spend. Vaughan also directly managed a $15M annual search spend and consulted with other HP business groups regarding optimization strategies for their campaigns.
Earlier in his career, Vaughan held several other positions with HP including New Business Customer Acquisition Manager, Business Development Manager and Marketing Programs Manager. Vaughan has also led Business Development for Wirestone, a web development company, and been in account services at Dailey & Associated Advertising where he worked on the Nestle account.
Vaughan holds a bachelor’s degree in business administration marketing/advertising from the University of Idaho, and he continued post-graduate studies graduating from the Tuck School of Business Online Bridge MBA Marketing Program.
Industry Expertise (4)
Media - Online
Areas of Expertise (3)
University of Idaho: B.A., Advertising, Communications 1996
- Boise Blogger
- Search Engine Marketing Professional Organization
- American Advertising Federation
- American Marketing Association