Shaun M. Anderson is an Assistant Professor of Organizational Communication and Faculty Advisor for the Institute of Business Ethics and Sustainability at Loyola Marymount University. His teaching and research interests are focused on the effective use of corporate social responsibility within and outside of organizations, particularly, sport organizations. He has published in the Psychology of Popular Media Culture, International Journal of Sport Communication, and Sport Marketing Association conference proceedings. His latest book chapter entitled, Protest and Public Memory: Documenting the 1968 Summer Olympic Games, will be published in the upcoming book entitled, Sporting Realities: Critical Readings of the Sport Documentary.
In addition to this, his work has been featured in popular press outlets such as Huffington Post, Medium.com, Western City Magazine, and WorldPolicy.org. Also, he has worked with organizations such as PBS, Football University, Major League Baseball, and the Anti-Defamation League regarding incorporating social responsibility initiatives. In 2018, he was named the Black Enterprise magazine “Modern Man of Distinction” for his commitment to work on social responsibility.
He has presented both nationally and internationally at conferences such as the National Communication Association, the League of California Cities, International Communication Association, Association for Business Communication, PBS Annual Conference, and others. Dr. Anderson earned his Ph.D. with emphasis in Organizational Communication at West Virginia University.
University of Arkansas at Pine Bluff: B.A., Mass Communication 2005
Arkansas State University: M.S., Mass Communication 2007
West Virginia University: Ph.D., Organizational Communication 2016
Areas of Expertise (11)
Sport & Social Change
Corporate Social Responsibility
Industry Expertise (3)
Training and Development
Public Relations and Communications
Certified Anti-Defamation League - A World of Difference - Trainer (professional)
This training certification empowers me to train organizations on anti-bias, diversity and inclusion, and intergroup relations issues to help facilitate the amelioration of prejudice and discrimination.
- National Communication Association
- International Communication Association
- Eastern Communication Association
- North American Society for the Sociology of Sport
- 100 Black Men of Los Angeles
- Anti-Defamation League
- Association for Business Communication
- Western States Communication Association
Media Appearances (3)
"It's dehumanizing": The toxic effects of "stick to sports" culture/Oklahoma
The Norman Transcript.com online
“When you think about sport as a whole, you’re talking about people or fans who want to break away from societal norms and lose themselves within this game or teams they’re fans of,” Anderson said. “When you have these black athletes who are then told to ‘stick to’ entertaining us, ‘just be something for us, or we’ll throw you away,’ in a way, it’s a slap in the face to who they are as a person and to their profession.” Shaun Anderson
Organizational Crisis and Brand Management during COVID-19
The Center for Sports Communication and Media Virtual Town Hall Series online
A conversation topic that was originally conceived at the outset of the coronavirus pandemic, recent events related to the death of George Floyd and the resulting protests underscore the volatility of social issues and the ways athletes and leagues comment publicly about race and racism, some obviously more genuinely than others. This conversation addressed three broad areas of concern. 1) how do sports organizations serve the community when they cannot play; 2) what do sports organizations and athletes say about potentially returning to competition; 3) what is sport's role acknowledging the need for and facilitating meaningful social change? Panelists for this event include: Shaun Anderson, professor at Loyola Marymount University Lance Blanks, former professional athlete and NBA executive, currently a basketball analyst for the Longhorn Network Natalie Brown-Devlin, professor in the Stan Richards School of Advertising and Public Relations at UT_Austin's Moody College of Communication. Karen Hartman, professor at Idaho State University Mark Pannes, CEO of the Vancouver Whitecaps CSCM Director Michael Butterworth moderated the event, which was recorded on June 11, 2020.
Sports and Racial Justice and the recent athlete protests; Where do we go from here?
KQED Newsroom online
Dr. Shaun M. Anderson, Assistant Professor in Communication Studies, and Faculty Advisor for the Institute for Business Ethics and Sustainability, was interviewed by KQED Newsroom, regarding Sports and Racial Justice and the recent athlete protests and where we go from here?