Shaun Whatling
CEO | Redmandarin
London, London, UNITED KINGDOM
Shaun is an intelligent, stimulating, and frequently challenging speaker on the subject of how businesses engage with customers.'
Biography
Shaun's approach to the organisation-consumer relationship draws on: seven years' experience, as the Marketing Director of a small NGO, which doubled trading turnover and membership and secured a £1m investment from Sega in an early example of educational sponsorship; one year as Head of UK Comms at The Body Shop Int'l, watching Anita wrestling with the agony of 'operationalising' the business; a further seven years co-founding and building what became the world's largest action sports agency - helping brands navigate the often turbulent sub-cultures of snowboarding and surfing; and latterly as CEO of Redmandarin, advising major corporations on the real world relationships generated by sponsorship; and three years as a student of psychotherapy, with its rich understanding of applied relationships
Industry Expertise (3)
Advertising/Marketing
Philanthropy
Management Consulting
Areas of Expertise (4)
Olympics
Platform Marketing
Sponsorship
Social Marketing
Education (4)
St Edmund Hall, Oxon: MA, Modern Languages (French and German) 1983
University of Oxford: BA, Modern Languages 1983
City Lit: Practitioner Diploma, Thai massage 2003
Metanoia Institute: MSc in Gestalt Psychotherapy, Gestalt Psychotherapy
not finished
Links (1)
Event Appearances (6)
Title
Fuiture Sponsorship London
2009-11-20
Title
AQR London
Title
Marketing Week London
Title
Sportcal 20YS London
2011-05-19
Title
CIM Marketing and the 2012 Games University of East London
2011-11-29
Title
Nordic Sponsor Summit Holmenkollen Park Hotel, Oslo
2011-09-26
Sample Talks (1)
Olympic partnership strategies and their challenges
The result of 30 interviews with Olympic brands and client experience with six Olympic sponsors, this presentation analyses the principles for success underlying the Olympic winners, and the most common causes of failure.
Style
Availability
- Keynote
- Moderator
- Panelist
- Host/MC
- Author Appearance
- Corporate Training
Social