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Sheila Scarborough - Tourism Currents. Round Rock, TX, US

Sheila Scarborough Sheila Scarborough

Tourism Currents


I help you make sense of social media for tourism, travel and destination marketing



Sheila Scarborough is a writer and speaker specializing in tourism, travel and social media. She’s written for many blogs and print publications and is also a certified Navy Master Training Specialist, with years of experience as an instructor.

A 2010 Austin American-Statesman Texas Social Media Award winner, a 2011 Clarion communications award winner and a member of the SXSWi (South by Southwest Interactive) tech conference Advisory Board, Sheila trains and speaks regularly about social media to a variety of audiences, including journalists, public relations and marketing professionals, tourism and economic development experts and Chambers of Commerce.

Along with Becky McCray, Sheila co-founded Tourism Currents, offering online and in-person training in social media for tourism and hospitality.

Sheila serves on the National Board of Directors for the AWC (Association for Women in Communications.) She’s the Co-Chair of Freelance Austin and was honored to be selected the 2012 Gladys Whitney Hearst Outstanding Chapter Member of Women Communicators of Austin. She also founded and runs #awcchat, a weekly online Twitter chat about a variety of communications topics, open to both AWC members and non-members.

A US Navy veteran who is married with two children, she is an NHRA drag racing fan because there’s one winner, one loser and no whining.

My Speaker page:

Industry Expertise (2)

Media - Online

Travel and Tourism

Areas of Expertise (3)


Social Media


Accomplishments (4)

Gladys Whitney Hearst Outstanding Chapter Member (professional)


This award is traditionally given to a member of WCA (Women Communicators of Austin, formerly AWC Austin) who has advanced the chapter through outstanding service and personal and professional achievement.

Clarion Award (professional)


My personal blog Sheila's Guide won a 2011 Clarion communications award in the Online Media category.

Texas Social Media Award (professional)


I was recognized for by the "Austin American-Statesman" news organization for social media innovation in the tourism industry, particularly in Texas.

Arleigh Burke Maritime Essay Contest winner (professional)


Winning essay titled, "Network-Centric Warfare and the Laws of the Navy."

Education (2)

U.S. Naval War College: MA, National Security Affairs and Strategic Studies 2001

Co-Honor Graduate of my class.

University of Texas at Austin: BA, Plan II Honors Liberal Arts 1983

Affiliations (5)

  • Association for Women in Communications
  • Round Rock, Texas Chamber of Commerce
  • Professional Women of Williamson County
  • Freelance Austin
  • U.S. Naval Institute

Testimonials (1)

Liz Strauss, Strategist, speaker and co-founder of the SOBCon business conferene | SOBCon

“Sheila Scarborough lights up a room with information and personality. Can’t wait to be there when I know she’ll be speaking. Every time she delivers on her promise of fun, fast-paced, actionable content. I walk away inspired to start doing great things with my business.”

Event Appearances (3)

Your Online Reputation: The Art of Listening and Responding

ICTT India (International Conference on Travel Technology)  Kovalam, Kerala, India


Twitter Chats for Fun and (Sometimes) Profit

TBEX Travel Blogging Conference  Toronto, Ontario, Canada


Why, How and WIIFM (What's In It For Me?) Social Media Marketing in Tourism

National Travel & Tourism Week celebration, Prince William County and Manassas  Woodbridge, Virginia


Sample Talks (1)

Get More Out of Your 24 Hours: Create More Content in Less Time

Better content marketing with less time and effort, and how to get more posts out of your online content using video and photos.



  • Keynote
  • Workshop Leader
  • Corporate Training


500 to 3500