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Shelby Scarbrough Shelby Scarbrough

Practical Protocol


International Entrepreneur is Expert at Building Cross Cultural Relationships



A popular speaker on building relationships whether across the room or across cultures, entrepreneurship and leadership, Shelby Scarbrough blends protocol with practicality for business and government executives. She has worked with such notable figures as: His Holiness, Pope John Paul II, Presidents Reagan, Bush, Ford, Carter and Nixon, President Walesa of Poland, Her Majesty Queen Elizabeth and members of the Royal Family, Prime Minister Margaret Thatcher and Nelson Mandela. She planned events and meetings from the Vatican to Buckingham Palace to The Kremlin and The White House.
A political appointee in the Reagan and Bush Administrations, she served as a White House Presidential Advance Trip Coordinator, and a Protocol Visits Officer at the State Department. Upon the death of President Reagan, she served as the Washington, DC Deputy Lead for his State Funeral and advisor to the funeral of President Ford.
She recently concluded her service as the elected global board president of the international association of 7300 plus highly motivated entrepreneurs worldwide from 40 countries. As an “EO Ambassador,” she raised the standard of global events and presided over the increased globalization and world stature of the organization. She founded her consulting business Practical Protocol to specialize in international special events management, business protocol training and custom-designed plans addressing the unique needs of very special clients.
To follow her passion connecting enterprising entrepreneurs, Shelby co-founded nCourage entrepreneurs, angel investing fund to fuel the dreams of the innovative. Speaking engagements include:

· The Entrepreneurs’ Organization – Berlin, Germany – Audience of 400
· Ronald Reagan Presidential Library – Simi Valley, CA – Audience of 500
· US Swedish Chamber of Commerce, Malmo, Sweden – Audience of 400
· British Airways Entrepreneurs Expo – London, England – Audience of 400
· Entrepreneurs’ Organization – Leadership Academy – Washington, DC (2008 and 2009)
· YP

Industry Expertise (3)


Public Relations and Communications

Travel and Tourism

Areas of Expertise (3)

International Cross Cultural Relationships



Accomplishments (4)

Author (professional)

The Power of Civility, Contributing Author

International Protocol Expert (professional)

Franchisee, Burger King (professional)

International Board President (professional)

International Board President, The Entrepreneurs' Organization

Education (3)

UCLA: BA, English 1984

UCLA: BA, English Literature 1980

UCLA: BA, English Literature 1980

Affiliations (1)

  • The Entrepreneurs' Organization

Event Appearances (1)

The Entrepreneur and the Aviator

The Entrepreneurs' Organization University (convention)  Berlin, Germany

Sample Talks (1)

Building Cross Cultural Bridges

Presented the 10 DO's in Building Cross Cultural Business Relationships and the Importance of Face to Face time to build respect and credibility.



  • Keynote
  • Panelist
  • Workshop Leader
  • Author Appearance
  • Corporate Training


10000 to 15000 *Will consider certain engagements for no fee