Silvia Knobloch-Westerwick

Professor | School of Communication The Ohio State University

  • Columbus OH

Communications expert, focusing on the politics of media

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The Ohio State University

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Biography

Dr. Silvia Knobloch-Westerwick has been a faculty member in the School of Communication at The Ohio State University since 2005, where she earned tenure in 2007 and received promotion to full professor in 2012. After receiving her doctorate at the Department of Communication Research at the University of Music, Drama, and Media Hanover, Germany, in 1999, she worked at institutions in the United States and Germany–as a post-doctoral fellow (U of Alabama), visiting professor (U of Michigan, TU Dresden), and assistant professor (U of California, Davis).

Dr. Knobloch-Westerwick serves as co-editor of Communication Research, a flagship journal of communication science. She has also served as managing editor of Media Psychology (2012-16) and as Graduate Studies Director (2014-15) in the School of Communication at The Ohio State University, as well as chair of the International Communication Association nomination committee (2013-2015). She is a member of the editorial boards of Journal of Communication, Communication Theory, Media Psychology, and Health Communication.

Dr. Knobloch-Westerwick’s research examines the selection, processing, and effects of mediated communication. A key thread in her work pertains to antecedents and consequences of selective exposure to mediated messages. Her publications include three books; the latest monograph came out in 2015. Further, she has 33 peer-reviewed publications in flagship journals of the communication discipline (CR, JoC, HCR), in addition to about 40 publications in other peer-reviewed journals and 29 book chapters (per November 2016, published or in press).

Industry Expertise

Research
Education/Learning
Writing and Editing
Media - Broadcast
Media - Online
Media - Print

Areas of Expertise

Media Selection
New Media
Political Communication
Health Communication
News
Entertainment

Accomplishments

Doris Gildea Morgan Scholarship Award for Senior Graduate Research

2013-01-01

Awarded by the Ohio State University

Education

University of Music, Drama, & Media - Hannover, Germany

Ph.D.

Journalism and Communication Research

1999

University of Music, Drama, & Media - Hannover, Germany

M.A.

Communication

1996

Leibniz-Akademie, Hannover, Germany

B.A.

Business Administration

1992

Media Appearances

Male scientists are more likely to be biased against studies of gender bias

Business Insider  

2017-03-09

In a final test, the researchers went back to Mechanical Turk, and recruited another 303 people. These people received a second abstract by Silvia Knobloch-Westerwick and colleagues at Ohio State University in Columbus. This paper, published in Science Communication in 2013, showed that people rank science conference abstracts more favourably if they are associated with male authors. This time, the researchers presented either the original abstract or an abstract that altered the findings to show no gender bias in conference abstract ranking. Men once again gave the abstract showing gender bias less positive rankings than women did. But when the paper was altered to show no bias, male views changed, and they liked the abstract more than the real, bias-demonstrating results. Smith and colleagues report their findings October 12 in Proceedings of National Academy of Sciences...

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Study: Satirical news not without real-life political effects

The Lantern  

2017-02-07

A study conducted by Ohio State professor of communication Silvia Knobloch-Westerwick showed that satirical news can be used as a tool to engage those who normally would not be interested in politics. The study also showed that, much like traditional news, people tended to choose stories that affirmed their previously held beliefs.

Knobloch-Westerwick spoke of her interest in the phenomenon of confirmation bias, or how people tend to digest information that echoes their beliefs. She said her interest in the study lays in the question, “Is this different if we think it’s just entertainment, it’s just satire, it’s nothing serious?”...

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Satirical News Makes Real Impression On Viewers

WOSU  radio

2017-01-30

People with high political interest tended to choose traditional news shows, while people with less political interest tended to choose the satirical clips. Those who chose satirical news shows tended to pick shows that reinforced their existing beliefs.

“We should just not dismiss those satire shows as just being funny and inconsequential. They definitely have an impact," says study author Silvia Knobloch-Westerwick.

Knobloch-Westerwick says Democrats tended to be a little more "open-minded" about enjoying satire from across the political aisle, while Republicans seemed to use confirmation bias by not viewing clips that went against their beliefs.

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Recent Research

Not just funny: Satirical news has serious political effects

The Ohio State University

2017-01-23

“Satirical news matters,” said Silvia Knobloch-Westerwick, author of the study and professor of communication at The Ohio State University.

“It is not just entertaining – it has a real-life impact on viewers.”

This research aimed to measure the impact of programs like The Daily Show, which use comedy and satire to examine political news of the day.

Knobloch-Westerwick conducted the study with Simon Lavis, a graduate student at Ohio State. The findings are published online in the Journal of Communication...

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Why Women Buy Magazines that Promote Impossible Body Images

The Ohio State University

2014-11-05

But this is not any kind of positive inspiration, said Silvia Knobloch-Westerwick, author of the study and professor of communication at The Ohio State University.

“Women get the message that they can look just like the models they see in the magazines, which is not helpful,” she said. “It makes them feel better at first, but in the long run women are buying into these thinness fantasies that just won’t come true.”...

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​In A Bad Mood? Head to Facebook and Find Someone Worse Off

The Ohio State University

2014-10-02

“But when people are in a negative mood, they start to show more interest in the less attractive, less successful people on their social media sites,” said Silvia Knobloch-Westerwick, co-author of the study and professor of communication at The Ohio State University...

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