Biography
Specialist in business-to-business marketing data strategy and management, marketing operations, analytics and intelligence, with a particular focus on the information and communication technology industries.
Director, Marketing Operations Consulting at Percassity Marketing Data Solutions. Percassity Solutions provide expert Marketing Operations resources, on-demand. Joining marketing teams, we help to tackle the challenges they face with marketing data and technology, without incurring the full cost and commitment of a permanent member of staff. Harnessing data, systems and processes Percassity helps to identify the right prospects, overcome inefficient campaign execution, avoid sales disengagement and improve measurement.
Industry Expertise (2)
Direct Marketing
Management Consulting
Areas of Expertise (5)
B2b Marketing
Marketing Operations
Database Marketing
Marketing Automation
Analytics
Education (1)
University of Brighton: BA, Business Studies 1995
Specialised in Marketing
Affiliations (1)
- Institute of Direct Marketing
Links (2)
Style
Availability
- Moderator
- Panelist
- Host/MC
Social