Simone Peinkofer
Associate Professor Michigan State University
- East Lansing MI
Simone Peinkofer is an assistant professor of supply chain management at Michigan State University.
Media
Industry Expertise
Areas of Expertise
Accomplishments
Academy of Marketing Science Doctoral Student Travel Award
2014
APICS Supply Chain Council George and Marion Plossl Research Fellowship
2015
Walton College Graduate Student Excellence in Teaching Award
2016
Education
Technical University of Munich, Germany
B.S.
Sport, media, and communication
2009
Colorado State University-Pueblo
B.A.
Mass Communication
2011
Colorado State University-Pueblo
M.B.A.
Business Administration
2011
University of Arkansas
Ph.D.
Supply Chain Management
2016
Affiliations
- Council of Supply Chain Management Professionals
- Decision Sciences Institute
Links
News
Millennial Money: Conquer Black Friday from your couch
Associated Press online
2020-11-24
Part of the reason for the longer holiday shopping season? Retailers are in “fierce competition” for sales given the pandemic’s rippling effects of consumer unemployment and lower disposable income, according to Simone Peinkofer, assistant professor of supply chain management at Michigan State University.
Today is Cyber Monday: $12.7 billion in online sales is a very big deal, even if every day feels like Cyber Monday
Chicago Tribune online
2020-11-30
“With the shift of consumers to shop more online due to the pandemic, retailers could see higher demand ... for Cyber Monday deals this year,” said Simone Peinkofer, assistant professor of supply chain management at Michigan State University’s Eli Broad College of Business.
The supply chain shapes our lives
MSU Today online
2021-03-31
“Our program takes a holistic approach and educates students in the three major functional areas of supply chain management, which are purchasing (‘buy it’), operations (‘make it’) and logistics (‘move/store it’),” says Simone Peinkofer, assistant professor of supply chain management. “Our students gain an in-depth understanding of the importance and interconnectedness of these three areas and how to effectively manage them, which sets them apart from other students.”
Tips for Shopping Black Friday and Beating Pandemic Setbacks
NerdWallet online
2021-10-29
If your child has a particular toy in mind, it might be wise to go ahead and buy it when you see it on shelves. “Toys and electronics might be in short supply since the inventory is still stuck somewhere along the supply chain, whether it’s in a warehouse in Asia or on a container ship waiting to anchor at a U.S. port,” Simone Peinkofer, assistant professor of supply chain management at Michigan State University, said in an email.
6 tips for reporting on supply chain disruptions during Black Friday, Cyber Monday and the holiday shopping season
Journalist's Resource online
2021-11-12
“It’s important to understand what supply chain management is,” Peinkofer says. “It’s the flow of product from raw materials, through a manufacturing plant where the products are produced, and then distribution through wholesalers and retailers until they reach the end customers.”
Event Appearances
Is there the right channel and return policy to foster remanufactured products sales? An experimental study
XVI Convegno Annuale Della Socienta’ Italiana Marketing Piacenza, Italy
Supply Chain Perspective on Reducing Food Waste
Food Security and Food Innovation Workshop University of California, Davis
The Impact of Order Fulfillment Information Disclosure on Consequences of Deceptive Counterfeits in Online Retailing
Decision Sciences Institute New Orleans, LA
Research Grants
Research on supply chain transparency
CSCMP $3000
with Chu J. and Mollenkopf D.
Journal Articles
The impact of order fulfillment information disclosure on consequences of deceptive counterfeits
Production and Operations Management2022
Online retailers have exposed their consumers to an increase of deceptive counterfeit products provided by third-party marketplace sellers. Although leading online retailers commonly seek to enhance service transparency to consumers by providing fulfillment service information, such as inventory ownership (i.e., sold by) and order fulfillment (i.e., shipped by), their impact remains poorly understood, particularly in the context of when consumers receive deceptive counterfeit products.
Supply chain transparency: Consumer reactions to incongruent signals
Journal of Operations Management2022
In response to consumers' growing interest in how products are sourced, produced, and distributed, organizations are increasingly transparent about their supply chain sustainability practices. Supply chain transparency (SCT) efforts are intended to signal positive information about the company to consumers but the benefits are often unclear, especially when consumers receive multiple, but mixed signals that include negative events.
Retail "Save the Sale" tactics: Consumer perceptions of in-store logistics service recovery
Journal of Business Logistics2021
To prevent customers from leaving stores empty-handed when encountering a stockout, retailers increasingly leverage their inventory visibility and order fulfillment capabilities to implement “save the sale” tactics. Retailers have several logistics service options available in designing “save the sale” stockout recovery initiatives: “buy at store—ship from (different) store” and the “buy at store—ship from DC,” leading to different order fulfillment speeds.
Last-Mile Delivery in the Motor-Carrier Industry: A Panel Data Investigation Using Discrete Time Event History Analysis
Transportation Journal2020
Industry analysts have noted that the rise of e-commerce has increased the demand for last-mile delivery services, defined as the last-mile transportation of large, bulky items (e.g., furniture) that cannot be shipped by parcel carriers to consumers' locations. Although last-mile delivery has become crucial for retail logistics, no research has examined which carriers are more likely to diversify into last-mile delivery. As such decisions require large investments, motor carriers have an interest in understanding their peers' behaviors in this domain.
The challenge of remanufactured products: the role of returns policy and channel structure to reduce consumers' perceived risk
International Journal of Physical Distribution & Logistics Management2021
While remanufactured products represent an increasingly researched phenomenon in the literature, not much is known about consumers' understanding and acceptance of such products. This study explores this issue in the context of the theory of perceived risk (TPR), investigating return policy leniency and distribution channel choice as potential factors to foster remanufactured products' sales.
