Biography
Sofia Laddaji is Director of Events at IDC Canada. She is responsible for the events division including the planning, management, and customer experience.
Sofia has over 18 years of international experience in events operations, brand experience, partnership marketing, and account management and has worked on a broad range of projects around the globe from Europe, Canada, the USA, Asia-Pacific, and the Middle-Est region.
Sofia is fluent in English and French.
Areas of Expertise (8)
Vendor Relationships & Networks
Brand Partnerships & Activation
Social Media Marketing
Experiential & Digital Marketing
Events Management
Partnership & Affiliate Marketing
Events Sponsorships
Brand Loyalty
Associated IDC Services (1)
- IDC Events
Education (2)
ISTELI: Bachelor's with Honours (Master), International Logistics
(degree associated with Euromed and Paris IV Sorbonne)
Groupe Ecole Pratique, Marseille - France: Bachelor’s Degree in International Trade 2002
Languages (2)
- English
- French
Social