Srinivas Rao
Social Media Producer (freelance) | BlogcastFM
Greater Los Angeles Area, CA, UNITED STATES
Blogger, Author, Social Media Speaker, Content Strategist and Audience Development Specialist
Media
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Biography
SOCIAL MEDIA HOST/INTERVIEWER
I interview entrepreneurs, top bloggers, and internet thought leaders.
I'm the host and co-founder of BlogcastFM, a podcast on which I've interviewed over 300 bloggers authors, and entrepreneurs. Previous guests on BlogcastFM include Ramit Sethi, Chris Guillebeau, Robert Greene, Seth Godin, Chris Brogan Tim Ferriss, Danielle Laporte, Mike Stelzner, Cameron Herold and 100's of others. Since starting in February 2010 the show has grown to several 100,000 downloads per month, a global audience and over 200 5-star ratings in iTunes.
SOCIAL MEDIA WRITER/AUTHOR/BLOGGER
In 2009, I started my personal blog The Skool of Life. My writing has been featured on many popular personal development and social media blogs, I was recognized on Problogger as one of 40 Bloggers to Watch in 2011, and am a regular contributor to the Adage 150 blog GROW. I've self published multiple books. My most recent book is The small Army Strategy: A Guide for Turning Fans and Followers into Fanatics and Friends for Life
http://www.amazon.com/The-Small-Army-Strategy-ebook/dp/B00BHKE57G
SOCIAL MEDIA SPEAKER
I speak at marketing events, universities, and businesses. My specialties include: personal branding, content strategy/marketing, digital storytelling and leveraging the internet to turn fans and followers into fanatics and friends for life. Previous organizations where I've spoken include Pepperdine University, Eye For Travel, and New Media Expo If you would like to have me speak at your next event, please view my speaking clips/interviews. You can email me at srinirao@gmail.com
Industry Expertise (7)
Media Production
Media - Broadcast
Social Media
Media - Online
Writing and Editing
Internet
Publishing
Areas of Expertise (10)
Audience Development
Digital Storytelling
Podcasting
Blogging
Content Strategy
Content Development
Content Marketing
Social Media Strategy
Self Publishing
Multimedia Content Creation
Accomplishments (3)
Podcast Host/Founder/Producer at BlogcasFM (professional)
2010-03-10
Since starting BlogcastFM in 2010 I've interviewed over 300 bloggers, authors, and entrepreneurs. Previous guests on BlogcastFM include Ramit Sethi, Chris Guillebeau, Robert Greene, Seth Godin, Chris Brogan Tim Ferriss, Danielle Laporte, Mike Stelzner, Cameron Herold and 100's of others. Today the show gets several 100,000 downloads a month, has over 200 5-star ratings in iTunes , and has a global audience.
Author (professional)
2012-09-01
I've written 3 self published books The Small Army Strategy: A Guide for Turning Fans and Followers into Fanatics and Friends for Life Blog to Book Deal: How They Did It Relationship Marketing for Bloggers
40 Bloggers to Watch in 2011 (professional)
2011-01-03
In 2011 I was recognized on Probloggers annual list of bloggers to watch because of my work on BlogcastFM and The Skool of Life
Education (2)
University of California, Berkeley: BS, Economics 2000
Pepperdine University, The George L. Graziadio School of Business and Management: MBA, Marketing Concentration 2009
Links (8)
- The Small Army Strategy: A Guide for Turning Fans and Followers Into Fanatics and Friends for Life
- Interview with Seth Godin: Flying Closer to the Sun
- Interview With Guy Kawasaki: Publishing, New Media and Entrepreneurship
- Interview with Tim Ferriss: Become World Clas in 6 months
- Time, Attention and the Content Creation Curve
- 150 Followers is All You Need
- Lessons from Marketing a Self Published Book
- Why Thriving Communities Require True Fans
Testimonials (4)
Sandy Lee, Student | Pepperdine University Information Technology Club
I first heard Srinivas Rao speak at my business school. I didn't know what to expect, but I was completely blown away with his perspective and his message. It made me think deeply of what I wanted from business school and life in general and adjust my goals to find my ultimate happiness.
Sharon Hunt, Student | Pepperdine University Information Technology Club
f I had one word to describe Srini, it would be “passionate.” The man is a driven, no-holds-barred, life enthusiast that harnessed his energy and insight into the production of meaningful and timely advice for business school graduates. Srini has pointed out that as we chug along, searching for meaning in our dreams of corporate success, we would be remiss if we overlooked the bigger question – not “what am I going to be?” but “who am I going to be?”
AJ Leon, Founder-Misfit Creative | Misfit Conference
To say that Srini Rao is simply a talented public speaker would be doing him a grave disservice. When Srini walked off the stage at my inaugural event, Misfit Conf in June of 2013, he left bits of his soul on the platform and those in attendance still recall his brilliant and moving performance. His mixture of passion and humor and eloquence is unmatched in a world of scripted domain knowledge wrapped in monotone keynote templates. But. The greatest thing about Srini is that he cares. He actually cares. He prepared for weeks leading up to my event, and I will never forget his level of dedication and neither will those who were privileged enough to take a seat and watch him light up the stage.
Justin Williams, Founder | Social Media Breakfast Club LA
Captivating an audience at 7:30am is not an easy task, but Srinivas definitely passed the test! He brought the perfect amount of energy, enthusiasm, and know-how to our morning meetup and his "Small Army Strategy" was extremely insightful. We'd love to have him back anytime.
Event Appearances (4)
The Art of Digital Storytelling
Eye For Travel San Francisco
2011-03-03
Confessions of a Corporate Misfit
Pepperdine Information Technology Club Pepperdine University
2012-09-17
How to Increase Engagement With Your Audience
Blogworld New Media Expo Los Angeles Los Angeles
2012-11-05
The Art of Being Unimstakable
Misfit Conference Fargo, North Dakota
2013-06-01
Sample Talks (2)
The Small Army Strategy: A Guide for Turning Fans and Followers into Fanatics and Friends for Life
We've entered a fierce battle for attention. You won't be the next Tim Ferriss, Seth Godin or Chris Brogan. In this session I'll talk about how to take a small following or fan base and turn into a wildly passionate one. I'll share immediately applicable tactics that you can apply to an audience or customer base of 5 people or 5000. You'll be left with a deep understanding of how to create raving fans (aka your small army).
Create a Corporate Blog That Doesn't Suck
Most corporate blogs are terrible. They're not much more than a glorified extension of PR and marketing material. The blog becomes just a checkbox that your company gets no real value out of. In this session I talk to about how to create a corporate blog that people actually read. I'll talk about best practices, and share case studies of some of the most successful corporate blogs that were created on a minimal budget.
Style
Availability
- Keynote
- Moderator
- Panelist
- Workshop Leader
- Host/MC
- Author Appearance
- Corporate Training
Social