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Stan Phelps - 9INCH marketing. Cary, NC, US

Stan Phelps

Chief Measurement Officer | 9INCH marketing


Makes Brands Remark-able



Stan Phelps Publication


What’s Your Purple Goldfish?


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Stan Phelps Speaker Demo




Stan Phelps believes the longest and hardest 9 inches in marketing . . . is the distance between the brain and the heart of your customer. Helping brands successfully making that journey is his holy grail.

Stan is looking to change a paradigm in marketing. Focus on the customer and their experience, instead of the chasing the prospect. Drive value and give little unexpected extras through a concept called marketing lagniappe.

Author of the amazon Best Seller, "What's Your Purple Goldfish? How to Win Customers and Influence Word of Mouth."

Industry Expertise (8)

Public Relations and Communications


Consumer Goods


Sporting Goods

Social Media

Consumer Services

Financial Services

Areas of Expertise (6)

Customer Service

Customer Experience

Word of Mouth

Marketing Strategy


Customer Retention

Accomplishments (2)

Winner: Burning Question - Top Marketing Revolutionist (professional)


The Purple Goldfish Project was selected to be presented at the 2010 Cannes Lions International Advertising Festival

CustomerThink #1 Author (professional)


Awarded the #1 Author out of 300 on the leading site for Customer Experience, CustomerThink

Education (3)

Marist College: Bachelor of Science, Business Administration - Marketing 1991

Magna Cum Laude

Villanova University: JD / MBA, Law and Business 1995

Harvard Business School of Executive Education: Certificate, Workshop: Achieving Breakthrough Service 2012

Affiliations (4)

  • CXPA - Member
  • AMA - Member
  • Born Toastmaster - Member
  • Special Spectatators - Advisory Board Member

Testimonials (3)

Mila Araujo, Event Organizer | "State of Now" #140 Conference Montreal

Stan captivates audiences and delivers valuable insight in the form of engaging stories making people feel connected. He has great presence and energy and the feedback we got from his presentation was formidable. Not only did he share interesting information but the audience left inspired with new ideas for their own businesses. Inspirational, motivational – Stan kickstarts creativity for business people who want to better their business and take things to a new level.

Winston F., Event Organizer | UPIC Summit: United Way Technology Conference

Stan is a master storyteller who understands what it takes to develop a core of raving fan customers and build the internal team necessary to keep them coming back for more. My only regret is that we didn’t book him years ago.

Michael K., Director of Marketing | Future of Foodservice in Healthcare Conference

From our survey results, you received the most positive feedback. Some comments of note were: - Usable principles - Superb ideas/ways of thinking - Excellent, interesting speaker - Informative/interactive/intelligent - “Could have listened to him for another hour”

Event Appearances (7)

What's Your Purple Goldfish?

#140 Montreal  Montreal


Little Things Can Make a Big Difference

Dialog Conference  Sweden


Secret to Patient Satisfaction

Future of Foodservice in Healthcare Conference  Ottawa


Lessons from the Green Goldfish Project

#impact99  Toronto


Tales from the Purple Goldfish Project

UPIC Summit  Cincinnati


Beyond the Shiny Object: Leveraging Technology in Experiential Marketing

EventTech  New York City


Future of Paid, Owned and Earned Media

Social Media Week  New York City


Sample Talks (3)

Purple Goldfish: Creating WOW - The Little Things Make the Biggest Difference

The keynote features lessons from the Amazon Best Seller, “What’s Your Purple Goldfish?” It will cover the ingredients of creating signature added value and the 12 different types of little extras such as the importance of follow up and how to handle mistakes. Key Takeaways: The attendee will learn about customer experience and its impact on satisfaction, retention and word of mouth. They will be equipped with both concepts and relevant examples.

Green Goldfish: Improving Employee Engagement and Reinforcing Culture

The keynote covers learnings from the Green Goldfish Project and the book, “What’s Your Green Goldfish?” We’ll review the 15 types of green goldfish, little extras for employees such as team building, flexibility, recognition and empowerment. Key Takeaways: The attendee will walk away with the knowledge of the key drivers of employee engagement. They’ll be able to introduce actionable ideas for their teams, little things that will increase engagement and reinforce culture.

Golden Goldfish: Driving Loyalty and Retention with Top Customers / Employees

Eighty percent of profitability / value is driven through the Top 20 percent of customers and employees. These are your top performers. The keynote examines the 9 different key drivers of overall performance from the Golden Goldfish Project. Key Takeaway: The attendee will learn different actionable ways to recognize and reward these top constituents.



  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Host/MC
  • Author Appearance
  • Corporate Training


5000 to 10000 *Will consider certain engagements for no fee