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Stephane Hamel - . St-Pierre, QC, CA

Stephane Hamel

Digital Analytics Thought Leader

St-Pierre, QC, CANADA

"Data is the raw material of my craft" - Stephane Hamel




Measuring your Organization’s Digital Analytics Maturity Big Data: What it means for the future of the digital analyst 10 years of hard learned analytics wisdom in 20 minutes Google Users’ Great Event New York 2011 Web Analytics Maturity Model





Stéphane Hamel is a seasoned consultant and distinguished thought leader in the field of digital analytics. Recognized as Google Product Strategy/Expert (2016) and named Most Influential Industry Contributor by the Digital Analytics Association (2012), he has made significant contributions to the industry, including creating the Digital Analytics Maturity Model, the Web Analytics Solution Profiler (WASP) quality assurance tool as well as other tools and concepts throughout the years. Stéphane has previously held a leadership position with award winning Cardinal Path agency, board positions with the DAA and thought hundreds of students enrolled in the UBC Award of Achievement in Digital Analytics and graduate-level marketing classes at Laval University. In addition, Stéphane co-manages the largest Google Analytics user community on Google Plus and serve on a number of advisory boards for agencies, startups and vendors in the digital analytics industry. He is frequently called upon to speak at conferences around the world and an often-quoted media contributor on the topic of digital intelligence and analysis. Stéphane holds an MBA in eBusiness and work from home in a historical heritage area called Île d’Orléans, near Québec-city, Canada.

Industry Expertise (3)


Information Technology and Services


Areas of Expertise (9)

Digital Analytics

Ebusiness Strategies

Web Analytics

Social Media Analytics

Visual Analytics




Organizational Transformation

Accomplishments (4)

Digital Analytics Association Certified Web Analyst (professional)

Web Analytics Association Leadership and Technical Excellence Recognition Award (professional)

Digital Analytics Association - Most influential industry contributor (professional)


Named most influential digital analytics industry contributors.

Google Strategy Expert (professional)


Recognized Google Analytics Product Expert and Google Strategy Expert

Education (1)

Laval University: eBusiness MBA 2009

Affiliations (2)

  • IIBA: International Institute of Business Analysis
  • Digital Analytics Association

Languages (2)

  • English
  • French

Event Appearances (5)

Measuring Your Organisation's Web Analytics Maturity

eMetrics  London, UK


Keynote: Myth busting Google Analytics

Google Analytics Users' Great Event (GAUGE)  New York, NY


Measuring Your Organization’s Web Analytics Maturity

eMetrics Marketing Optimization Summit  San Francisco, CA


AdWords 201, 401

Google Engage  Montreal, Quebec, Canada


Social Media Analytics, Multichannels and Attribution

Google Engage  Amsterdam, Netherlands


Sample Talks (2)

Measuring Your Organization’s Digital Analytics Maturity

Step back from traditional web analytics tactics and looks at the key drivers of successful analytics practices. From the essence of analytics - driving business success - to the most optimal and realistic approach to digital analytics, Stéphane presents the Online Analytics Maturity Model; a holistic approach being adopted by practitioners, consultants and vendors worldwide as an effective approach to optimizing your online marketing optimization practices. - eMetrics

Mythbusting Google Analytics

Market data clearly shows Google Analytics gaining ground everywhere. Why is that? Let’s debunk some of the myths surrounding GA and see how great analysts are pushing the envelope to leverage this tool in creative ways. witness the growth of the web analytics market, get inspired, be part of it! - GAUGE - Google Analytics Users' Great Event NY 2011 - Recording at



  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Author Appearance
  • Corporate Training


0 to 10000 *Will consider certain engagements for no fee