Stephane Hamel

Digital Analytics Thought Leader

  • St-Pierre QC

"Data is the raw material of my craft" - Stephane Hamel

Contact

Social

Biography

Stéphane Hamel is a seasoned consultant and distinguished thought leader in the field of digital analytics. Recognized as Google Product Strategy/Expert (2016) and named Most Influential Industry Contributor by the Digital Analytics Association (2012), he has made significant contributions to the industry, including creating the Digital Analytics Maturity Model, the Web Analytics Solution Profiler (WASP) quality assurance tool as well as other tools and concepts throughout the years. Stéphane has previously held a leadership position with award winning Cardinal Path agency, board positions with the DAA and thought hundreds of students enrolled in the UBC Award of Achievement in Digital Analytics and graduate-level marketing classes at Laval University. In addition, Stéphane co-manages the largest Google Analytics user community on Google Plus and serve on a number of advisory boards for agencies, startups and vendors in the digital analytics industry. He is frequently called upon to speak at conferences around the world and an often-quoted media contributor on the topic of digital intelligence and analysis. Stéphane holds an MBA in eBusiness and work from home in a historical heritage area called Île d’Orléans, near Québec-city, Canada.

Industry Expertise

Information Technology and Services
Advertising/Marketing
Internet

Areas of Expertise

Digital Analytics
Ebusiness Strategies
Web Analytics
Social Media Analytics
Visual Analytics
Speaker
Coaching
Teaching
Organizational Transformation

Accomplishments

Digital Analytics Association Certified Web Analyst

Web Analytics Association Leadership and Technical Excellence Recognition Award

Digital Analytics Association - Most influential industry contributor

2012-04-01

Named most influential digital analytics industry contributors.

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Education

Laval University

eBusiness MBA

2009

Affiliations

  • IIBA: International Institute of Business Analysis
  • Digital Analytics Association

Languages

  • English
  • French

Event Appearances

Measuring Your Organization’s Web Analytics Maturity

eMetrics Marketing Optimization Summit  San Francisco, CA

2012-03-05

AdWords 201, 401

Google Engage  Montreal, Quebec, Canada

2012-01-24

Measuring Your Organisation's Web Analytics Maturity

eMetrics  London, UK

2011-11-01

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Sample Talks

Measuring Your Organization’s Digital Analytics Maturity

Step back from traditional web analytics tactics and looks at the key drivers of successful analytics practices. From the essence of analytics - driving business success - to the most optimal and realistic approach to digital analytics, Stéphane presents the Online Analytics Maturity Model; a holistic approach being adopted by practitioners, consultants and vendors worldwide as an effective approach to optimizing your online marketing optimization practices.
- eMetrics http://emetrics.org

Mythbusting Google Analytics

Market data clearly shows Google Analytics gaining ground everywhere. Why is that? Let’s debunk some of the myths surrounding GA and see how great analysts are pushing the envelope to leverage this tool in creative ways. witness the growth of the web analytics market, get inspired, be part of it!
- GAUGE - Google Analytics Users' Great Event NY 2011
http://gaugecon.com/blog/new-york-2011-keynote-mythbusting-google-analytics/
- Recording at http://online-behavior.com/googleanalytics/myths

Style

Availability

  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Author Appearance
  • Corporate Training

Fees

$0 to $10000*Will consider certain engagements for no fee
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