Stephen Dann

Senior Lecturer | Australian National University

Canberra, Australian Capital Territory, AUSTRALIA

Social Change Advocate, E-marketing, and Marketing Educator

Biography

Dr Stephen Dann is a Senior Lecturer in the School of Management, Marketing and International Business, College of Business and Economics at the Australian National University.

His research interests include social change marketing, political marketing and the adaptation of commercial marketing to non commercial applications such as behavioural change. He has written, researched and published in a diverse range of marketing sub disciplinary areas including Internet marketing, marketing communications and consumer behaviour. Dr Dann has co-authored a series of text books, articles and conference papers in marketing, and has travelled internationally to present his work to a wide range of audiences.

Dr Dann holds a PhD and Bachelors degree in Commerce from Griffith University, Australia, and a Bachelor of Arts majoring in government and Law from the University of Queensland. In 1999, he won the University of the Sunshine Coast and AGB Australia Best Academic Paper Award for his article on “Street Level Marketing”. He has held the positions of Post Doctoral Fellow in the School of Advertising Marketing and Public Relations, Faculty of Business, Queensland University of Technology, senior consultant for the Australia-based sports arts and entertainment ratings agency Sparten, and former lecturer for the School of Marketing, Griffith University, Australia.

Industry Expertise (3)

Advertising/Marketing

Education/Learning

Social Media

Areas of Expertise (5)

Social Marketing

Marketing Strategy

Consumer Behavior

Political Consulting

Social Media

Education (4)

The University of Queensland: B.A., Government, law, english and history 1995

Majoring in government, law, and minoring in commerce, history and English. The three year degree took four years as I took time out to be Editor of the University Student Union newspaper.

Griffith University: PhD, Marketing, Consumer Behaviour, Innovation Adoption, Internet Technology 1999

Australian National University: Graduate Certificate of Higher Education, Higher Education 2008

Griffith University: B Com (Hons - First Class), Marketing, Government marketing 1995

The Honours thesis proposed a new concept for government marketing - legislative demand, which is the level of consumer demand for government intervention to "save them from themselves" or to resolve certain types of risks that the consumer felt were too large for them to handle by themselves, but sufficiently manageable to be dealt with by governments or authority figures.