Stephen Monaco
Founder, CEO Evolve Adaptive Marketing, LLC
Social
Biography
As a marketing and business strategist, Monaco works where high tech and integrated marketing intersect -- driving strategies and leveraging digital media to effectively realize business goals for companies of all sizes.
Since 1997, he has espoused that building one-to-one relationships with customers is vital and developing customer insights via marketing technologies is an absolute must for long-term success. Monaco has worked on digital marketing strategies with international publicly-traded companies, mid-market firms, and funded early stage companies.
In 2015 he was invited to join the small elite group of IBM Futurists, worked on IBM's Future Project and regularly helps the IBM Commerce team.
Industry Expertise
Areas of Expertise
Accomplishments
Insightful Knowledge: An Enlightened Guide to Social Media Strategy & Marketing
2013-02-20
Description of Published Book: An Excellent Business Guide for the Thorough Comprehension and Execution of Social Media Marketing and Adapting Into a Social Business.
ISBN: 978-1-937829-63-6
Education
University of Missouri-Columbia
Business Administration
University of Wales, Cardiff
MBA
Marketing / eBusiness
2008
Wrote Masters Dissertation analyzing the impact of the Internet and Social Media on Traditional Media (with special emphasis on how the Millennial Generation consumes media)
Named to Dean's List
At the time he was a graduate student at the University of Wales, the Chancellor was His Royal Highness the Prince of Wales, Prince Charles. Prince Charles is the Heir to the Throne and will be the next King of England and United Kingdom.
Affiliations
- American Marketing Association
Event Appearances
Digital Strategy
Digital Media Summit - Dallas Dallas, TX
2012-12-04
Social Media Strategy
SXSW Austin, TX
2013-03-11
Sample Talks
Market Driven Companies
Too many companies maintain an antiquated mentality still driven by sales, instead of changing their focus to one that is driven by marketing. Sales driven companies should drop their short-term ways of thinking like a bad habit, and start transitioning their organizations into ones that are “market driven.” Market driven companies have an approach that concentrates on concepts like total customer satisfaction, managing the customer experience, customer retention, and customer lifetime value.
Style
Availability
- Keynote
- Moderator
- Panelist
- Workshop Leader
- Author Appearance
- Corporate Training
