Stephen Monaco

Founder, CEO Evolve Adaptive Marketing, LLC

  • Overland Park KS

Digital Marketing Pioneer, Marketing and Business Strategy Expert

Contact

Social

Biography

Stephen Monaco is a recognized thought leader, innovator, author and speaker. His creative marketing prowess is the driving force behind the world's best-selling data communications software of all time, the global mega brand, ProComm, which was published in 11 languages and achieved over 70% global market share..

As a marketing and business strategist, Monaco works where high tech and integrated marketing intersect -- driving strategies and leveraging digital media to effectively realize business goals for companies of all sizes.

Since 1997, he has espoused that building one-to-one relationships with customers is vital and developing customer insights via marketing technologies is an absolute must for long-term success. Monaco has worked on digital marketing strategies with international publicly-traded companies, mid-market firms, and funded early stage companies.

In 2015 he was invited to join the small elite group of IBM Futurists, worked on IBM's Future Project and regularly helps the IBM Commerce team.

Industry Expertise

Management Consulting
Internet
Advertising/Marketing
Social Media

Areas of Expertise

Marketing Strategy
Social Media Marketing
Social Business Strategy
Digital Marketing & Strategy

Accomplishments

Insightful Knowledge: An Enlightened Guide to Social Media Strategy & Marketing

2013-02-20

Description of Published Book: An Excellent Business Guide for the Thorough Comprehension and Execution of Social Media Marketing and Adapting Into a Social Business.

ISBN: 978-1-937829-63-6

Education

University of Wales, Cardiff

MBA

Marketing / eBusiness

2008

Wrote Masters Dissertation analyzing the impact of the Internet and Social Media on Traditional Media (with special emphasis on how the Millennial Generation consumes media)

Named to Dean's List

At the time he was a graduate student at the University of Wales, the Chancellor was His Royal Highness the Prince of Wales, Prince Charles. Prince Charles is the Heir to the Throne and will be the next King of England and United Kingdom.

University of Missouri-Columbia

Business Administration

Affiliations

  • American Marketing Association

Event Appearances

Digital Strategy

Digital Media Summit - Dallas  Dallas, TX

2012-12-04

Social Media Strategy

SXSW  Austin, TX

2013-03-11

Sample Talks

Market Driven Companies

Too many companies maintain an antiquated mentality still driven by sales, instead of changing their focus to one that is driven by marketing. Sales driven companies should drop their short-term ways of thinking like a bad habit, and start transitioning their organizations into ones that are “market driven.” Market driven companies have an approach that concentrates on concepts like total customer satisfaction, managing the customer experience, customer retention, and customer lifetime value.

Style

Availability

  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Author Appearance
  • Corporate Training

Fees

$0 to $7500*Will consider certain engagements for no fee