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Steve Donnell Steve Donnell

Design Director | Smart Blue Planet

Toronto, ON, CANADA

A targeted, relevant value proposition can influence individuals and society. Question, innovate and propel growth.



Stephen Donnell is a design director with over two decades of leadership experience across multiple domains and global markets spanning telecom, IoT, transportation, home improvement, lifestyle, luxury goods, and finance.

Throughout his career, Stephen has been fascinated by taking on early adopter and true innovation projects that get human-centric experiences right. He is driven by opportunities to improve people’s quality of life by making things and processes better, relevant, reliable, serviceable, and faster. Stephen is valued by his clients for handling most sensitive and highly confidential projects while embracing a unifying leadership style that brings people and teams together.

When not driving design and innovation initiatives for Smart Blue Planet, Stephen serves as Inside Director and corporate management team member at 7029713 Canada and 1864271 Ontario. In those dual roles, he provides advice for two pioneering innovation and design company’s focused on early adopter and emerging technology.

Leading Visionary, Holistic, Human Centric Design that Works  Creating Pioneering & Early Adopter Solutions

Industry Expertise (5)



Specialty Retailers

Consumer Goods


Areas of Expertise (6)

Customer Experience

Electric Vehicles

Design Thinking and Innovation Culture

Human Factors

Emerging Technology

Experience Design

Education (1)

Ontario College Of Art : AOCAD, Industrial Design 1997

A 4 year program focusing on form, function and responsible design for the human factor. Founded in 1876, OCA is Canada’s oldest and largest institution for art and design.



  • Keynote
  • Panelist


3000 to 5000 *Will consider certain engagements for no fee