Steve Radick
Cramer-Krasselt
Chicago, IL, UNITED STATES
Vice President of PR at Cramer-Krasselt, a Marketing/Communications Agency and former Government Consultant
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Biography
I'm currently a Vice President of Public Relations at Cramer-Krasselt in Chicago. I joined C-K after eight years with government consulting firm, Booz Allen Hamilton, where I founded their Digital Strategy and Social Media practice. I now lead a team of ten PR practitioners for the second largest independent integrated marketing and communications agency in the U.S.
While at Booz Allen, I had the opportunity to speak at dozens of communications and government focused events sponsored by organizations like the Public Relations Society of America (PRSA), the International Association of Business Communicators (IABC), AdWeek DC, the U.S. European Command, O'Reilly Media, and TechWeb. My presentations are typically focused on government, social media, public relations, advertising, collaboration, Enterprise 2.0, and/or marketing.
I was named one of PRNews’ 15 to Watch for in 2009 and was a contributing author to the Gov 2.0 book, “State of the eUnion, Government 2.0 and Onwards.“ I serve on the Advisory Boards for the SmartBrief on Social Media, Governingpeople.com, and SMCEDU, and am also an “Expert Blogger” for AIIM’s Enterprise 2.0 Community.
Originally from Pittsburgh, PA, I grew up a die-hard Steelers and Penguins fan (you should see my black and gold basement!). After graduating from Bethany College in West Virginia in 2003, I joined Booz Allen Hamilton in Northern Virginia, and in March 2012, moved to the Windy City where I now work.
Industry Expertise (4)
Advertising/Marketing
Social Media
Public Relations and Communications
Government Relations
Areas of Expertise (10)
Social Media
Public Relations
PR
Marketing
Government
Government 2.0
Open Government
Blogging
Leadership
Consulting
Accomplishments (6)
PRNews 15-to-Watch (professional)
2009-12-01
The 15-to-Watch program honors 15 budding PR leaders and creative practitioners. Entries were judged by a blue-chip panel of corporate, agency, nonprofit and academic executives, as well as by the staff of PR News. http://www.prnewsonline.com/awards/prpeopleawards2009_event.html
Named to the SmartBrief on Social Media Advisory Board (professional)
2010-07-01
The SmartBrief on Social Media Advisory Board advises SmartBrief on the direction and content of their daily newsletter as well as SmartBlog on Social Media and @SBoSM on Twitter. http://smartblogs.com/social-media-advisory-board
Contributing Author to "State of the eUnion: Government 2.0 and Onwards" (professional)
2009-11-30
I was one of 34 global thought-leaders invited to share views and ideas about the current state of Government 2.0. The book's themes include: How the "Web 2.0" revolution affects eGovernment activities; how the digital grassroots, entrepreneurs and 'goverati' are working to change government; and how new tools, used over the internet, are going to change the way government interacts with citizens. (http://www.amazon.com/State-eUnion-Government-2-0-Onwards/dp/1449047297/)
Named Expert Blogger for AIIM Enterprise 2.0 Community (professional)
2010-09-01
The AIIM Enterprise 2.0 Community (http://aiimcommunities.org/e20/) was created to bring together thought leaders around the topics of internal social networking and collaboration to discuss some of the challenges, risks, and benefits involved with using social media behind the corporate firewall.
Named to the SMCEDU Board of Advisors (professional)
2010-11-01
SMCEDU is an education initiative of Social Media Club focused on improving the quality of Social Media education in Universities and empowering its community of Social Media professors. Consisting of 15 community leaders from around the United States, the advisory board is tasked with determining the priorities for SMCEDU, assisting in securing grants for its programs, identifying key insights for success and sharing their insights with other educators and social media professionals.
Booz Allen Hamilton VIP Award Winner (professional)
2009-03-10
Booz Allen's Values in Practice (VIP) Award is the highest individual award given by the firm. I was this award in 2009 for modeling the firm's core values while building and leading the firm's Digital and Social Media Practice.
Education (1)
Bethany College : Communication, Public Relations 2003
Affiliations (1)
- SMCEDU
Links (1)
Event Appearances (6)
The Impact of Social Media on Communications
USI Communications Symposium University of Southern Indiana
2010-03-05
It's Not the Field, It's the Players
Enterprise 2.0 Conference Boston
2011-07-13
Who’s Managing Your Social Media Initiatives?
PRSA Digital Impact Conference New York, NY
2012-04-02
TRENDING: Social Media, a Pivotal Communications Tool
IABC DC Washington, DC
2012-01-12
From Buzzwords to Business
U.S. European Command Public Affairs Conference Stuttgart, Germany
2009-12-07
The Future of Public Relations
PRSA International Conference San Diego
2009-11-06
Sample Talks (4)
Do You Have the Right People to Manage Your Social Media Initiatives?
Many social media initiatives fail — not because of technology or policy, but because of people. In this program, you’ll learn how to find the right person to manage your organization’s social media initiative — not by judging formal titles, but by evaluating the individual. - Discover who in your organization should be managing your social media initiatives. - Understand the importance of putting the right people in the right positions. - Learn how to create sustainable social media programs
It's Not the Field, It's the Players
Similarly, simply adding the latest Enterprise 2.0 platform behind your firewall doesn’t mean your employees will suddenly learn to collaborate with one another. Collaboration doesn’t happen because you install the latest Enterprise 2.0 or Social Business software. It happens because they have a reason to collaborate. It happens when they are rewarded for sharing information. It happens when they like working with the people around them.
The Seven Things About Social Media You Won’t Learn in College
Colleges are starting to integrate social media into their PR and marketing classes. Some are even offering classes that focus entirely on how to use social media. That’s why this won’t be yet another social media 101 presentation that show you how to Tweet or use Facebook. However, there’s nothing like doing it in the real world. In this session, you’ll learn seven things about social media that you’ll never learn in college, but better learn quick once you start using it in the real world.
Inside Out: The Best PR Campaigns Start with the Employees
I once tried to redeem a Foursquare coupon at a restaurant only to discover that my waitress had absolutely no idea what I was talking about. Organizations continually fail to take advantage of one of their key stakeholder groups when rolling out new products, services, or initiatives – their employees. In this session, learn how to educate, equip, and empower your employees to become brand ambassadors and multiply your marketing reach by leveraging their personal and professional networks.
Style
Availability
- Keynote
- Moderator
- Panelist
- Corporate Training
Social