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Steve White - International Data Corporation (IDC). Toronto, ON, CA

Steve White Steve White

Program Vice President, Channels & Alliances | International Data Corporation (IDC)

Toronto, ON, CANADA

Steve White is Program Vice President for the Channels & Alliances team.

Biography

Steve White is Program Vice President for the Channels and Alliances team. He manages a group of channels and alliances analysts as well as their related research products.

Steve also works with the Strategic Alliances Leadership Council (SALC) members to define and research the key topics that affect strategic alliance investments, and provides analysis into alliance trends, best practices and benchmarking. In the past few years this has included in depth council discussions on cloud, economic pressures on alliances, key performance indicators and alliance organizational best practices.

Prior to joining IDC, Steve spent over seven years at Microsoft both in the United Kingdom and Canada, and has over 20 years experience in senior marketing roles in enterprise, services and partner businesses with leading technology vendors such as Microsoft, Compaq and Digital Equipment Company in the UK.

Originally educated and trained as a management accountant in the UK, Steve progressed via business analyst roles into marketing early in his career, and enjoys working with clients on their alliances business and making partnering ideas and strategies a practical and successful reality. He is located in IDC's Toronto office.

Areas of Expertise (4)

Strategic Alliances

Channels and Alliances Trends

Cloud Solution Providers

Partner Marketing

Media

Publications:

Documents:

Videos:

1 of 2 The modern, profitable cloud partner – Part 1 ASAP Silicon Valley - Steve White, IDC, Interview

Audio:

Associated IDC Services (3)

  • Strategic Alliances
  • Software Channels and Ecosystems
  • Infrastructure Channels and Ecosystems

Social

Media Appearances (6)

Cisco Enhances Marketing Velocity Program To Follow B2B Buyers’ Digital Journey

Chanbel Marketer Report  

2019-10-04

“This further evolution of Cisco Marketing Velocity displays how committed Cisco is to help their partners grow their digital marketing capability and, more importantly, outcomes,” said Steve White, Program Vice President, Channels and Alliances at IDC. “Marketing Velocity was already a leading light in the partner marketing space, but these changes really do show that Cisco is the benchmark for marketing with partners.”

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MSP? VAR? Who cares! It’s about what you can do, not what label you fall under, says IDC analyst

Channel Daily News  

2019-03-08

IDC’s Steve White recently got a friendly reminder about how far the channel partner community has come when he interviewed an executive and asked him to fill out a questionnaire. One section, about partner types, drew an interesting reaction.

“I gave him a list of partner types. He looked at me and asked, ‘Did you write this question 10 years ago?’” the vice-president of channels and alliances told CDN. “Most partners we speak to now are doing multiple activities. And that’s we try and get at, rather than partner types we talk about partner activities.”

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Artificial intelligence market: Weighing the IT channel's role

Tech Target  

2017-08-16

Like mobile technology, cloud computing, big data and IoT before it, artificial intelligence may just be the next big thing that channel partners should have on their radars. But as with any new technology that comes along, partners need to ensure they have the right business skill sets for system implementations.

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New Google Cloud CEO has to engage Canadian enterprise customers, partner says

Computer Dealer News  

2018-11-22

Dianne Greene did a good job getting North American customers to take the Google Cloud Platform (GCP) more seriously, and as incoming CEO Thomas Kurian takes over, that work has to continue with Canadian enterprises, says Jeff Telford of Onix.

Steve White, vice-president of worldwide channels and alliances research for IDC, says he thinks Google has been very engaged with Canadian partners this year, and are actively modernizing their partner programs.

“We did a bit of work with the Google Partner team last year and they were looking to reinvent their whole partner program. They’re in the midst of that work right now,” White told CDN, explaining how Google is looking to roll its smaller channel programs into one to make it easier for partners to work with them. “They’re really investing.”

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IBM’s acquisition of Red Hat gives it access to crown jewels: OpenShift and Ansible

Computer Dealer News  

2018-11-20

Business opportunities today rarely involve IBM Corp. software, says Kyle Bassett, with only a few IBM-loyal customers using BlueMix (now part of IBM Cloud) requiring his company’s services. But after the largest software acquisition to date, Bassett, partner at Arctiq: Intelligent Solutions, expects that to change.

BM is playing catch up with other cloud providers, says Steve White, vice-president of worldwide channels and alliances research for IDC. But it’s not too late for it to turn the ship around, and Red Hat might be the answer, he adds.

“There are still a lot of customers that are on the outside looking in on cloud and open source,” says White, noting IBM and Red Hat’s 20-year relationship as partners has laid a strong foundation for whatever comes next. It also provides Red Hat partners with significant opportunities to scale their business.

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IBM keeps pace with evolving IBM business partners

Tech Target  

2018-02-01

IBM recently updated its ecosystem approach to attract a new generation of partners. Meanwhile, the company is seeking tighter alliances with its traditional partners.

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Event Appearances (1)

Channels & Alliances Best Practices During COVID-19 & For The Next Normal

Preparing for the Next Normal: Practical Advice to Stay Top of Mind with Your Sales & Channel Teams in a Virtual World  Webcast

2020-06-18

Reports (22)

Defining Value in the Journey to Cloud: Distributor Panel on Marketplaces IDC

Steve White, Paul Edwards

2020-04-15

This IDC Market Perspective provides the voice of three of the top distributors (Arrow, Ingram Micro, and Tech Data) on their marketplaces and their importance in the channel's journey to the cloud, including how the distributors have established their marketplaces among their respective partner customers and the attributes and successes that define them.

"Marketplaces are becoming an extremely important attribute in the go-to-market strategy of vendors and partners, and distributors are important players in this trend." — Paul Edwards, director, Software Channels and Ecosystems

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2020 Channels and Alliances Predictions IDC

Pam Miller, Margaret Adam, Paul Edwards, Stuart Wilson, Brendan Rouse, Christopher Webber, Steve White, Andreas Storz

2020-03-16

This IDC Market Perspective provides IDC's top predictions about the market and technology forces that will shape IT channels and alliances in 2019 and beyond. As organizations from all industries look to technology to secure their market positions, their need for technology experts skyrockets. For channel partners and vendors to take advantage of these opportunities, they must be technology experts but also have deep domain expertise in their customers' needs and be digital transformation experts.

"The shift from a linear channel structure to a more interconnected and complex ecosystem will fundamentally disrupt the way the IT industry is structured." — Steve White, program vice president, Channels and Alliances at IDC

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IDC Worldwide IT Channels and Alliances 2020 Predictions IDC

Steve White, Margaret Adam, Paul Edwards, Daniel Liu, Pam Miller, Brendan Rouse, Andreas Storz, Christopher Webber, Stuart Wilson

2020-02-14

This IDC Web Conference discusses the key trends IDC's Worldwide Channels and Alliances team is seeing in software and infrastructure channels as well as in strategic alliances. The team will also review its 2019 predictions (and outcomes) and present its predictions for 2020 and beyond.

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IDC Strategic Alliances Leadership Council Highlights, December 2019 IDC

Christopher Webber, Steve White

2020-01-15

This IDC Market Perspective highlights key insights shared at the December 12, 2019, Strategic Alliances and Ecosystems Leadership Council. The council continued to focus on critical topics that would assist senior alliance leaders in creating and enhancing ongoing value.

"Strategic alliances and related ecosystems provide a company with additional alternatives and options to improve its ROI and better leverage its internal assets. Alliances can enhance the overall customer experience, gain or retain brand recognition, provide timely access to critical markets, and accelerate growth of new product or solution adoption." — Christopher Webber, research director, IDC Strategic Alliances

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Cisco Partner Summit 2019: Aligning Partner Value with Customer Experience IDC

Paul Edwards, Pam Miller, Steve White, Stuart Wilson

2019-12-31

This IDC Market Note provides a perspective on Cisco's annual Partner Summit, which occurred in Las Vegas, November 4–6. The event was themed around "own your edge," a reference to Cisco partners pushing the boundaries of their businesses toward greater customer engagement through their own unique value. This year's Partner Summit was all about Cisco and its partners executing on the strategy laid out at last year's summit that hinged on the mantra "perform and transform," which was also front and center this year.

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Oracle Channel Strategy Update: No More Tiers IDC

Pam Miller, Paul Edwards, Steve White

2019-10-10

This IDC Market Note discusses the key announcements that impact partners from the Oracle analyst summit and Oracle Open World (OOW), both held in San Francisco from September 11 to September 13, 2019. Perhaps most notable was the official announcement by Jennifer Birk, Oracle's senior vice president of operations, of a new "modernized" Oracle PartnerNetwork (OPN). OPN is being positioned by the vendor as an innovative approach for its move away from the traditional-tiered program structure to a flat single tier that differentiates partners based on proven expertise in key activities.

"IDC believes that Oracle's move to reevaluate and reengineer the company's partner program is a big step to deeper engagement with its partner ecosystem and may help initiate a market share boost across its cloud portfolio." — says Pam Miller, director, Infrastructure Channels and Ecosystems

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Oracle OpenWorld 2019: Opening the Ecosystem and Automating the Enterprise IDC

Eric Newmark, Jordan Jewell, Dan Vesset, Melissa Webster, Steve White, Stewart Bond, Paul Edwards, Lynne Schneider, Shari Lava, Pam Miller, Gerry Murray, Carl W. Olofson, Ritu Jyoti, Alan Webber

2019-10-01

This IDC Perspective summarizes key takeaways from Oracle OpenWorld 2019 for technology buyers, including discussion around new product releases, future product road maps, and Oracle's overall strategy.

"Oracle OpenWorld 2019 delivered several exciting announcements, including Oracle's newly redesigned user interface and user experience, called Redwood, a modernized, more customer-centric restructuring of Oracle's PartnerNetwork Program, expansion of its partnership with Microsoft, and a newly formed partnership with VMware to help mutual customers advance their hybrid cloud strategy and make their move to the cloud easier. Many of these initiatives create exciting new possibilities for Oracle customers," said Eric Newmark, program vice president, IDC's SaaS, Enterprise Applications, and Industry Cloud research practices.

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IDC's Worldwide IT Channels and Alliances Taxonomy, 2019 IDC

Margaret Adam, Paul Edwards, Pam Miller, Stuart Wilson, Brendan Rouse, Christopher Webber, Steve White, Andreas Storz

2019-09-24

This IDC study presents the current state of the IT partner ecosystem. IDC's IT channels and alliances taxonomy is a comprehensive framework describing the different relationships, business models, coverage plans, and go-to-market (GTM) partnering activities across the IT industry. IDC has identified a multidimensional approach to describe and segment the IT partner ecosystem and offers different approaches to partner segmentation.

"With the dramatic shifts in the IT industry in recent years, the partner ecosystem has also experienced some significant change to meet the new digital customer needs. This taxonomy is our effort to clarify some of the changes, and help vendors and partners have better outcomes." — Steve White, VP, Channels and Alliances

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HPE Moving to an "as a Service" Business Model IDC

Pam Miller, Steve White

2019-08-15

This IDC Market Note discusses the Hewlett Packard Enterprise (HPE) analyst event and the Global Partner Summit held during the Discover conference in Las Vegas, Nevada, June 17–20, 2019. In attendance were over 1,300 strategic partners representing 80 countries from HPE's 23,000+ partners globally. The indirect channel represents close to 70% of HPE's revenue. The company is offering numerous new and enhanced programs outlined in this document to help support partners' effort to achieve their goals.

"IDC agrees with HPE's investment in partner enablement and the company's integration of enablement programs for its direct and channel sellers. Channel partners and direct sales teams must sell together to win in this demanding ever-changing marketplace." — Pam Miller, director, Infrastructure Channels and Ecosystems

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Incenting Cisco Partner Transformation While Achieving Current Goals IDC

Pam Miller, Steve White

2019-08-01

This IDC Market Note summarizes the key announcements made at the Cisco C-Scape analyst event held during Cisco Live! and Partner Xperience in San Diego, California, from June 11 to 13, 2019. Cisco's SVP, Global Partner Organization, Oliver Tuszik's new strategic initiative is to "perform and transform," perform on current goals while investing in transforming for the future. Cisco is asking partners to transform by adding customer success programs, development capabilities, and line-of-business selling capabilities to their business model. The company has also asked partners to grow their recurring revenue's share of revenue. The company is offering numerous programs outlined in this document to help support partners effort to achieve these goals.

"As the market continues to evolve and customers' expectations of technology solutions continues to reflect their experiences in consumer technology, partners will have to transform to meet these demands." — Pam Miller, director, Infrastructure Channels and Ecosystems

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Strategic Alliances and Ecosystem Leadership Council Highlights, June 2019 IDC

Chris Webber, Steve White

2019-06-28

This IDC Market Perspective highlights key insights shared at the June 4, 2019, Strategic Alliances and Ecosystems Leadership Council. The council continued to focus on critical topics that would assist the participants in creating and enhancing ongoing value.

"The foundation of continued long-term success is based upon appropriate planning and effective execution. As a result, alliance and ecosystem organizations' roles are becoming very complex and diverse. Expertise is necessary to assist their companies to identify market shifts, recognize customer value points, provide strong and effective partnership opportunities, and support efforts to achieve corporate and operational goals. Therefore, leaders need to adapt and continuously demonstrate value to the company to gain and retain executive support." — Christopher Webber, research director, IDC Strategic Alliances

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2019 Channels and Alliances Predictions IDC

Margaret Adam, Paul Edwards, Pam Miller, Hannah Stubbings, Brendan Rouse, Christopher Webber, Steve White

2019-03-29

This IDC Market Perspective provides IDC's top predictions about the market and technology forces that will shape IT channels and alliances in 2019 and beyond.

"IDC has long said that partner 'types' are a thing of the past, as the dramatic speed of change and complexity in the technology market, combined with customer expectations changing dramatically, has meant that most partners have already extended their businesses to deliver multiple activities." — Steve White, program vice president, Channels and Alliances at IDC

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Microsoft Inspire 2017: Partners at the Center of $4.5 Trillion Digital Transformation Opportunity IDC

Pam Miller, Paul Edwards, Steve White, Hannah Breeze

Aug 2017

This IDC Market Note summarizes announcements made at the July 2017 Microsoft Inspire event. The event unveiled significant product and partner announcements that affect how Microsoft partners will do business in the future.

"IDC believes that Microsoft's six-industry focus will help the company better lead partners to digital transformation opportunities and greater customer success." — Steve White, vice president, Channels and Alliances

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Dell EMC Channel Strategy Update IDC

Pam Miller, Steve White

Jun 2017

This IDC Market Note presents detail from the Dell EMC World 2017 and Global Partner Summit events held in Las Vegas, Nevada, May 8–11, 2017. The event unveiled the company's vision for the Global Channels Organization, and the company made announcements concerning new partner program elements and pricing programs.

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IBM PartnerWorld: Next Is Now IDC

Pam Miller, Paul Edwards, Steve White, Christopher Webber, Raymond Boggs

May 2017

This IDC Market Perspective discusses announcements made at the 2017 IBM PartnerWorld conference. At the event, IBM introduced partner program changes, new initiatives, channel programs, and channel tools and provided insight on the company's strategic direction and positioning.

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Partner of the Future: 10 Transformations IT Solution Providers Must Make in the Asia/Pacific Region IDC

Chris Morris, Steve White

Apr 2017

This IDC study lays out a framework of 10 transformations that IT solution providers (i.e., VARs, MSPs, SIs, and ISVs) in Asia/Pacific (excluding Japan) (APEJ) have to address in the years ahead to be successful.

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2017 Channels and Alliances Predictions IDC

Margaret Adam, Yash Ahuja, Paul Edwards, Pam Miller, Brendan Rouse, Christopher Webber, Steve White

Apr 2017

This IDC Market Perspective provides IDC's channel and alliance's' top predictions for the market and technology forces that will shape IT channels and alliances in 2017 and beyond. The influence of the 3rd Platform and innovation accelerators continues to be the main source of flux in the channel and alliances ecosystem.

"As recurring revenue becomes a more significant portion of vendor revenue, vendors will build customer success metrics into partner measurement and look to focus and map partner support across the customer life cycle." — Steve White, program vice president, Channels and Alliances at IDC

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How the Partner Ecosystem Is Evolving in the Digital Economy IDC

Steve White

Feb 2017

These event proceedings were presented at the IDC Directions conference in Boston in March 2017.

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IDC Strategic Alliances Leadership Council, December 2016: Offers Key Insights, Trends, and Member Collaboration IDC

Christopher Webber, Steve White

Feb 2017

This IDC Market Perspective highlights key insights voiced at the December 2016 Strategic Alliances Leadership Council. The council provided key discussion on many challenges currently facing organizations and areas of opportunity.

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IDC Strategic Alliances Leadership Council, December 2016: Offers Key Insights, Trends, and Member Collaboration IDC

Christopher Webber, Steve White

Feb 2017

This IDC Market Perspective highlights key insights voiced at the December 2016 Strategic Alliances Leadership Council. The council provided key discussion on many challenges currently facing organizations and areas of opportunity.

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IDC's Worldwide IT Channels and Alliances 2017 Predictions IDC

Margaret Adam, Paul Edwards, Pam Miller, Christopher Webber, Steve White

Feb 2017

This IDC Web Conference discusses the key trends IDC's Worldwide Channels and Alliances team has been seeing in software and hardware channels as well as in strategic alliances. Hear a brief review of 2016 predictions and outcomes and then its predictions for 2017 and beyond.

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AWS re:Invent: Partner Ecosystem Growth and Innovation IDC

Paul Edwards, Pam Miller, Steve White

Jan 2017

This IDC Insight provides IDC's perspective on the channel and alliance announcements from the fifth AWS re:Invent held in Las Vegas on November 29–30, 2016. The conference attracted 32,000 attendees, including end customers, developers, and partners.

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