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Steve Yang - International Data Corporation (IDC). Toronto, ON, CA

Steve Yang Steve Yang

Senior Analyst, Communications & Mobility | International Data Corporation (IDC)

Toronto, ON, CANADA

Senior Analyst, Communications & Mobility

Biography

Steve Yang analyzes the Canadian communications market, specifically focusing on mobility. He provides insights to Canadian wireless players around mobile phones and tablets, along with related communications from a unique Canadian perspective.

Prior to joining IDC, Steve Yang worked as a Research Analyst at a UK wireless consulting company in Beijing, China. His research covered the Chinese wireless telecommunications value chain, including key industry performance tracking, consumer behavior, equipment and handset vendor product development, mobile operators' market strategies, and international mobile industry best practices.

Areas of Expertise (5)

Wireless Consumer Telecom Services Smartphone Pricing Mobile Phones Slate Tablets

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Media

Publications:

Documents:

Photos:

Steve Yang Headshot loading image Steve Headshot EF loading image Steve Headshot IDC2 loading image

Videos:

Steve's ExpertFile Video

Audio:

Associated IDC Services (2)

  • Canadian Quarterly Mobile Device Tracker
  • Canadian Personal Computing Device Tracker

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Education (1)

Anglia Ruskin University: B.A., Business Administration (Marketing) 1999

Languages (2)

  • English
  • Mandarin

Media Appearances (3)

U.S. rules cast doubt on Huawei handset launches

The Star  

2019-05-24

Huawei phone sales have surged in Canada over the past two years thanks to competitive pricing, a popular camera and other high-end features, said IDC Canada mobility senior analyst Steve Yang, adding that Huawei’s market share jumped to about 6 per cent from less than 3 per cent over the period. He said Huawei has leap-frogged brands including BlackBerry to become the country’s third most popular smartphone after Apple and Samsung. Read more...

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Hot Product Trends in 2018 and What's Ahead

Wifi Hifi Magazine  

2018-12-23

MOBILE: The Rise of Huawei
The two-horse smartphone race between Apple and Samsung became a three-horse one this year. In the second quarter of the year, Huawei snuck past Apple to snag the second spot in the global smartphone space, according to IDC’s Worldwide Quarterly Mobile Phone Tracker. That’s a major accomplishment, as it was the first quarter since Q2 2010 that Apple was not number-one or two in market share.
“Apple, Samsung, and LG hold almost 90 percent of total Canadian smartphone market,” Steve Yang, Senior Analyst, Communication & Mobility, IDC Canada tells WiFi HiFi, “but Huawei has shown strong momentum.”

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How Huawei built its brand in Canada

The Globe and Mail  

2018-12-11

Huawei Technologies Co. Ltd. still lags far behind other major mobile phone manufacturers in market share in Canada, but when it comes to marketing, the brand’s presence here has been growing significantly.

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Reports (10)

IDC's Worldwide Mobile Phone Tracker Taxonomy, 2019 IDC

Melissa Chau, Ryan Reith, Sangeetika Srivastava, Jay Chou, Simon Baker, Francisco Jeronimo, Kiranjeet Kaur, Susana Santos, Natalia Milko, Steve Yang, Anthony Scarsella, Nabila Popal, Marta Pinto, Akira Sugawara, Ramazan Yavuz, Will Wong, Ahmed M. Ahmed, Paola Soriano, Ricardo Mendoza, Diego Beristain

2019-02-23

This IDC study provides a comprehensive overview of and definitions for the mobile phone market. The definitions provided in this document represent the scope of IDC's mobile phone research. This taxonomy outlines market segmentations and measurement methodologies for the mobile phone industry, including classification by technology, vendor, geography, and revenue metrics.

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IDC FutureScape: Worldwide Mobility 2019 Predictions IDC

Phil Hochmuth, Bryan Bassett, Jean Philippe Bouchard, John Delaney, Jason Leigh, Denise Lund, Angela Salmeron, James Wester, Steve Yang

2018-10-31

This IDC study for the 2019 mobility market provides our global team's view on some of the key topics we expect to affect businesses over the next few years. Some of the topics we raise in this year's IDC FutureScape are:
• Business-transforming services based on emerging 5G network features
• Artificial intelligence (AI) seeping into all aspects of mobile device functions
• Heightened mobile security awareness
• Integration of mobility deeper into fabric of society: homes, personal finance, and identity
• New as-a-service models for the delivery of mobile technology.

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Canadian Consumer Devices Survey 2018 Results: Mobile Phones IDC Canada

Manish Nargas, Steve Yang

2018-10-09

This IDC Survey document presents findings from IDC Canada's recent consumer surveys focusing on mature hardware — mobile phones. The showcased data highlights consumer interest, ownership, usage, preferences, and future potential for purchase of mature devices. Further, the document also outlines data on brands, purchase channels, and the key top of mind devices for Canadian consumers. Additional insight is provided through additional demographic comparisons where relevant.

The data presented in this survey is useful for market intelligence roles, product managers, and product marketers that seek to understand the buyer behaviour of Canadian consumers for the mature hardware mobile phone market.

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IDC's Worldwide Mobile Phone Tracker Taxonomy, 2018 IDC Canada

2018-08-03

This IDC study provides a comprehensive overview of and definitions for mobile phones. The definitions provided in this document represent the scope of IDC's mobile phone research. This taxonomy outlines market segmentations and measurement methodologies for the mobile phone industry, including classification by technology, vendor, geography, and revenue metrics.

"IDC's mobile phone taxonomy presents a standardized and detailed framework of the mobile phone market," said Ryan Reith, program vice president for IDC's Mobile Phone, Personal Computing Device, Wearable, and AR/VR Trackers. "The taxonomy document serves as a guideline for users to better understand and use IDC mobile phone research."

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Canadian Consumer Devices Survey 2017 Results: Mobile Phones, Tablets, Laptops, and Desktops IDC Canada

Manish Nargas, Emily Taylor, Steve Yang, Tim Brunt

Sept 2017

This IDC Survey presents findings from IDC Canada's recent consumer surveys focusing on mature hardware categories, specifically mobile phones, tablets, laptops, and desktops. The showcased data highlights consumer interest, ownership, usage, preferences, and future potential for purchase of mature devices. Further, the document outlines data on brands, purchase channels, and the key top of mind devices for Canadian consumers. Additional insight is provided through additional demographic comparisons where relevant.
The data presented in this Survey is useful for market intelligence roles, product managers, and product marketers that seek to understand the buyer behaviour of Canadian consumers for mature hardware devices.

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Canadian Telecom Services Forecast, 2016-2020: Telecom Inside Out IDC Canada

May 2016

This IDC study presents IDC Canada's five-year forecasts for communications services spending by customer segment, company size, industry sector, and region for 2015–2020 based on the annual update of IDC Canada's custom Communications Market Model and replaces our previous comprehensive forecast document (see Canadian Telecom Services 2015–2019 Forecast: Telecom Inside Out, IDC #CA6TM15, May 2015).

Readers should note the adjustments made in this study and rely on this forecast for 2016 planning purposes. This study addresses the following questions:

How does current and projected spending on Canadian telecom services differ by:
- Market segment?
- Customer segment?
- Company size?
- Region?
- Industry vertical sector?
- Which industry sectors, customer segments, company size, and regional segments of the Canadian communications services market are poised for growth, and which are the best opportunities for communication service providers (CSPs) over the new five-year forecast period?

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IDC's Worldwide Mobile Phone Tracker Taxonomy, 2016 IDC

May 2016

This IDC study provides a comprehensive overview of and definitions for mobile phones. The definitions provided in this document represent the scope of IDC's mobile phone research. This taxonomy outlines market segmentations and measurement methodologies for the mobile phone industry, including classification by technology, vendor, geography, and revenue metrics.

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Enterprise Mobility in Canada, 2015 IDC Presentation

December 2015

This IDC Presentation examines enterprise mobility management (EMM) as it relates to mobile devices, applications, and services in small, medium-sized, and large organizations in Canada.

EMM encompasses trends in enterprise mobility, including smartphones, tablets, and wearables, as well as the applications, services, and business processes that harness mobility in the workplace. The right solutions and tools are necessary to properly manage risks and address opportunities promised by enterprise mobility. If done right, enterprise mobility can enable organizations to succeed at a time when enterprise mobility can enable much-needed efficiency and productivity.

This Presentation covers the following:

Methodology
Enterprise Mobility in Canada
Enterprise Mobility Management in Canada
Mobile Device Landscape
Wearables in the Enterprise
Future Forward and Essential Guidance 2016

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Canadian Consumer Wireless, Internet, and Phone Services Forecast, 2015–2019 Market Forecast

May 2015

Consumer behaviour continues to be driven by consumption of both wireline Internet and wireless data services, and these submarkets continue to show significant growth through to 2019. Intense competition; a complex regulatory environment; a consumer that increasingly expects constant, seamless connectivity; and new data-intensive consumer services are all important contributing factors in this market and their impacts cannot be ignored.

This IDC study examines consumer wireless voice and data, residential dial-up and high-speed Internet, and residential phone services and addresses the current state of consumer wireless, Internet, and phone service markets in Canada; the forecasts for both subscriptions and revenue; and the key drivers and inhibitors behind the forecast. This study extends Canadian Consumer: Internet Indicators 2015 (IDC #CA4CIV15, forthcoming) and Canadian Consumer: Wireless Indicators 2015 (IDC #CA1CIV15, March 2015).

"Broadband Internet service continues to power more information, communication, and entertainment experiences for Canadian consumers. Maintaining competitive positioning in the battle for broadband subscribers and dollars will be more important than ever in the next few years," says Emily Taylor, senior analyst for Consumer Services and Mobility at IDC Canada.

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Canadian Mobile Device Forecast, 2015–2019 IDC Canada

May 2015

This IDC study examines the mobile phone and tablet markets in Canada. It forecasts mobile device shipments in Canada from 2015 to 2019. The document addresses the current mobile device market in Canada, provides forecasts for mobile device shipments, and provides context in the form of key market drivers and inhibitors affecting the forecast. IDC Canada's forecasts are based on an in-depth focus on Canada's mobile devices market from a shipments perspective and from survey data aimed at consumers, IT leaders, and business and IT professionals.

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