Steven Johnson
Chief Evangelist | Primary Intelligence
Gainesville, VA, UNITED STATES
Evangelist for agile product management and marketing
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Biography
Steve Johnson is a recognized thought-leader on topics for product, marketing, and sales leaders.
Currently, Steve is Chief Marketing Officer for Primary Intelligence with a focus on instilling best practices in win/loss analysis and customer experience. His ideas on customer interaction help companies incorporate market facts into their product creation, marketing programs, and sales enablement.
Prior to joining Primary Intelligence, Steve was a Pragmatic Marketing instructor for 15 years and personally trained thousands of product and company leaders on strategies for creating successful technology products.
Steve is a popular keynote speaker at forums throughout North America and author of many articles on technology product management and marketing.
Industry Expertise (3)
Market Research
Corporate Leadership
Computer Software
Areas of Expertise (3)
Product Marketing
Win Loss Analysis
Agile Product Management
Accomplishments (2)
Pragmatic Marketing instructor for 15 years (professional)
2012-03-31
In the course of 15 years, I have spoken with literally thousands of product managers, product marketing managers, and leadership teams about the strategic value of product management. My ebook on the topic has been downloaded over 100,000 times.
Winner: 2007 "Software Idol" award at Business of Software (professional)
2007-10-29
See my award-winning presentation on Software: Business or Hobby Presented at Business of Software conference, 2007. http://video.google.com/videoplay?docid=8905410719602080104
Education (1)
University of Tennessee, Knoxville, TN: BS, Business, Marketing and computer science 1979
Links (4)
Event Appearances (3)
Win Loss Analysis: Not just for sales people anymore
Boston Product Camp 2012 Boston Product Camp 2012
2012-06-09
Win/Loss analysis for Product Planning
Webinar with Accept360 online
2012-05-10
Win Loss Analysis: Not just for sales people anymore
DC Product Camp 2012 Washington, DC
2012-05-05
Sample Talks (1)
Win Loss Analysis: Not just for sales people anymore
Most product managers think of Win/Loss analysis as something that sales people do. Something that only benefits the way vendors sell. But what can be learned about development? about the portfolio, product, and feature set?
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Availability
- Keynote
- Panelist
- Corporate Training
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