Steven Johnson
Chief Evangelist Primary Intelligence
Media
Social
Biography
Currently, Steve is Chief Marketing Officer for Primary Intelligence with a focus on instilling best practices in win/loss analysis and customer experience. His ideas on customer interaction help companies incorporate market facts into their product creation, marketing programs, and sales enablement.
Prior to joining Primary Intelligence, Steve was a Pragmatic Marketing instructor for 15 years and personally trained thousands of product and company leaders on strategies for creating successful technology products.
Steve is a popular keynote speaker at forums throughout North America and author of many articles on technology product management and marketing.
Industry Expertise
Areas of Expertise
Accomplishments
Pragmatic Marketing instructor for 15 years
2012-03-31
In the course of 15 years, I have spoken with literally thousands of product managers, product marketing managers, and leadership teams about the strategic value of product management. My ebook on the topic has been downloaded over 100,000 times.
Winner: 2007 "Software Idol" award at Business of Software
2007-10-29
See my award-winning presentation on Software: Business or Hobby
Presented at Business of Software conference, 2007.
http://video.google.com/videoplay?docid=8905410719602080104
Education
University of Tennessee, Knoxville, TN
BS, Business
Marketing and computer science
1979
Event Appearances
Win Loss Analysis: Not just for sales people anymore
Boston Product Camp 2012 Boston Product Camp 2012
2012-06-09
Win/Loss analysis for Product Planning
Webinar with Accept360 online
2012-05-10
Win Loss Analysis: Not just for sales people anymore
DC Product Camp 2012 Washington, DC
2012-05-05
Sample Talks
Win Loss Analysis: Not just for sales people anymore
Most product managers think of Win/Loss analysis as something that sales people do. Something that only benefits the way vendors sell. But what can be learned about development? about the portfolio, product, and feature set?
Style
Availability
- Keynote
- Panelist
- Corporate Training
