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Steven Johnson - Primary Intelligence. Gainesville, VA, US

Steven Johnson

Chief Evangelist | Primary Intelligence

Gainesville, VA, UNITED STATES

Evangelist for agile product management and marketing





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Steve Johnson is a recognized thought-leader on topics for product, marketing, and sales leaders.

Currently, Steve is Chief Marketing Officer for Primary Intelligence with a focus on instilling best practices in win/loss analysis and customer experience. His ideas on customer interaction help companies incorporate market facts into their product creation, marketing programs, and sales enablement.

Prior to joining Primary Intelligence, Steve was a Pragmatic Marketing instructor for 15 years and personally trained thousands of product and company leaders on strategies for creating successful technology products.

Steve is a popular keynote speaker at forums throughout North America and author of many articles on technology product management and marketing.

Industry Expertise (3)

Market Research

Corporate Leadership

Computer Software

Areas of Expertise (3)

Product Marketing

Win Loss Analysis

Agile Product Management

Accomplishments (2)

Pragmatic Marketing instructor for 15 years (professional)


In the course of 15 years, I have spoken with literally thousands of product managers, product marketing managers, and leadership teams about the strategic value of product management. My ebook on the topic has been downloaded over 100,000 times.

Winner: 2007 "Software Idol" award at Business of Software (professional)


See my award-winning presentation on Software: Business or Hobby Presented at Business of Software conference, 2007.

Education (1)

University of Tennessee, Knoxville, TN: BS, Business, Marketing and computer science 1979

Event Appearances (3)

Win Loss Analysis: Not just for sales people anymore

Boston Product Camp 2012  Boston Product Camp 2012


Win/Loss analysis for Product Planning

Webinar with Accept360  online


Win Loss Analysis: Not just for sales people anymore

DC Product Camp 2012  Washington, DC


Sample Talks (1)

Win Loss Analysis: Not just for sales people anymore

Most product managers think of Win/Loss analysis as something that sales people do. Something that only benefits the way vendors sell. But what can be learned about development? about the portfolio, product, and feature set?



  • Keynote
  • Panelist
  • Corporate Training


3000 to 6000 *Will consider certain engagements for no fee