Steven Schnoll

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Biography

Steven Schnoll, prominent business management and marketing thought leader, lecturer and writer, is the managing director in the consulting firm of SCHNOLL MEDIA CONSULTING. The firm specializes in advising a diversified group of organizations in strategic technology issues so they may better understand the emerging ideas, trends and technologies that are changing the face of communication within the new digital information age.

He is an ardent student of great companies and how they attain excellence in a rapidly changing media environment. Steven has had leadership and ownership interests spanning 40 years in five media organizations and one start-up software company. He has built a reputation as a practical innovator for companies attempting to enter new markets or revitalizing existing markets.

Some of SMC’s recent engagements include: Canon USA, Aflac, Printing Industries of America, Maine Credit Union League/Synergent, The Leukemia & Lymphoma Society, News America Marketing and United Healthcare Workers 1199

Schnoll has a BA degree from The George Washington University, an MBA from Rutgers University and participates in the MIT Sloan School of Management Executive Leadership programs.

Industry Expertise (8)

Advertising/Marketing

Banking

Direct Marketing

Print Media

Non-Profit/Charitable

Printing

Media - Print

Fund-Raising

Areas of Expertise (3)

Database Target Marketing

Cross-Media Marketing

Content Management

Accomplishments (2)

CEO & President (professional)

Merchants Press

CEO & President (professional)

Jersey Printing Company

Education (2)

The George Washington University: BA 1968

Rutgers-The State University: MBA, Marketing & Finance 1974

Links (2)

• Blog
• Website

Sample Talks (1)

Delivering a relevant, personalized message that get results

In today's cross-media world we need to use multiple cross-media delivery means to achieve the right message to the right person at the right time to obtain ones desired results. Sounds easy but so many struggle to figure out the right mix. What may work for gen X doesn't work for a baby boomer. Mining the demographic profile makes all the difference between campaign success and failure.

Style

Educational

Entertaining

Strategic

Tactical

Lecture Style

Interactive

Formal

Relaxed

Availability

• Keynote
• Moderator
• Panelist
• Workshop Leader
• Author Appearance

Fees

5000 to 10000