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Sulemaan Ahmed - Servo Annex. Toronto, ON, CA

Sulemaan Ahmed Sulemaan Ahmed

Principal | Servo Annex

Toronto, ON, CANADA

Accomplished E-Commerce specialist with expertise in building digital marketing and social media strategies for business and organizations.





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Over his career Sulemaan has worked in senior positions with top brands such as Apple, Sears, Harlequin and Air Canada. He was responsible for driving their digital marketing, e-commerce and social media initiatives.

He has spoken about digital marketing, e-commerce and social media at Schulich Executive Education Centre (York University), Ryerson University, University of Toronto, George Brown College, Canadian Marketing Association and industry conferences across Canada. He completed his Masters in E-Commerce from Dalhousie University in 2003.

Sulemaan has previously served as the Vice-Chair of the Canadian Marketing Association (CMA) Digital Marketing Council and is a contributing writer to the CMA blog.

He currently serves on the Board of Directors for the White Ribbon Campaign to End Violence Against Women (helping spearhead the organization’s growth to more than 60 countries worldwide.)

Industry Expertise (7)


Social Media


Financial Services

Corporate Leadership

Corporate Training

Legal Services

Areas of Expertise (10)


Mobile Marketing

Online Branding

Integrated Marketing

Web Analytics

Online Communities

Executive Training


Digital Strategy

Social Media Strategy

Accomplishments (2)

Vice-Chair - Canadian Marketing Association Digital Marketing Council (professional)

The Canadian Marketing Association is the only marketing association in Canada that embraces Canada’s major business sectors and all marketing disciplines, channels and technologies. Its programs help shape the future of marketing in Canada by building talented marketers and exceptional business leaders and by demonstrating marketing’s strategic role as a key driver of business success.

Board of Directors - White Ribbon Campaign (personal)

The White Ribbon Campaign (WRC) is the largest effort in the world of men working to end violence against women (VAW). In over fifty-five countries, campaigns are led by both men and women, even though the focus is on educating men and boys. In some countries it is a general public education effort focused on ending violence against women.

Education (2)

Dalhousie University: Bachelor of Commerce (Co-op), Marketing and Strategy 1999

Activities and Societies: Writer for Dalhousie Gazette Newspaper, Sigma Chi Fraternity, Volunteer for Children's Wish Foundation and Operation Enfant Soleil.

Dalhousie University: Masters of E-Commerce, Management 2003

Multi-disciplinary degree between faculties of Management, Computer Science and Law. Significant collaborative group work involved. Course work included (but not limited to) E-Commerce Strategy, Internet Marketing, Project Management and Internet Law. Activities and Societies: Thesis: Factors Influencing E-Newsletter Success in North America.

Affiliations (1)

  • Canadian Marketing Association

Testimonials (2)

Chris Carder, Managing Partner | Kinetic Cafe

“Sulemaan has a unique talent for helping senior marketing executives from Presidents to CMO’s understand the crucial fundamentals of social media marketing and how to maximize their profiles and business community connections on platforms such as Linkedin. Sulemaan approaches his education and training engagements with a simplicity and clarity that makes them highly accessible for executives looking to wrap their heads around these essential areas of personal and professional development. His approach provides an excellent base of learning for any senior executive from which to build out their social media knowledge and insights. I’m looking forward to seeing where Sulemaan takes this in the years to come."

Marlene Hore, Executive Vice-President | TERHAM Management Consultants Ltd.

"My life in two parts. BS (before Sulemaan) the internet space was a wasteland. I had not the foggiest notion of how I could use it. AS (after Sulemaan) in 2 hours Sulemaan taught me how to navigate the digital world and how to put it to work for me. He knows his stuff and he knows how to teach it. I am forever in his debt.”

Event Appearances (2)

“If LinkedIn is the new Rolodex and resume – how do I succeed using it?”

Human Resources Professionals of York Region Networking Event  Markham, Ontario


Digital Marketing

Search Marketing Expo 2011  Metro Toronto Convention Centre




  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Host/MC
  • Corporate Training


5000 to 50000+