Sumi Olson

Speaker, Author, Consultant, Trainer Olson Sales & Marketing Services

  • Liphook Hampshire

Experienced, approachable, inspiring speaker on social media, publishing & content creation who reduces overwhelm & turns aha-s into actions

Contact

Media

Social

Biography

I'm a social media and content creation specialist author, speaker, and consultant. Through my business, Olson Sales & Marketing Services, I support owners of SME businesses, publishers, freelancers, and self-employed professionals & authors.

A Diamond-rated Expert Author on EzineArticles.com and an Amazon 5* rated author, I use my twenty-five years' of business development, sales & marketing and publishing experience to help business managers take control of their goals & objectives, so that they can implement them and enjoy the results.

Through my website resources, books, events, articles, courses, blog, and newsletter, I cover best practices, tools and techniques on creating & publishing content, social media marketing, online branding, performance, goal setting & delivery, sales & marketing, business management, business development, and work-life balance.

Over my career, clients, stakeholders, and customers have ranged from corporate giants such as Amazon.co.uk, national & local government bodies, smaller & medium sized businesses, publishers, charities, authors, the general public, and skilled professionals. You can read my full professional biography and testimonials on LinkedIn where I'd be delighted to connect with you.

As a result of my experiences, I understand the thrills, excitement, pressures and challenges which solopreneurs, managers, and senior staff face when working to define priorities, goals and objectives, and meet them. I therefore aim on reducing the overwhelm and complexities which inhibit implementation and progress.

With two young children of my own, my passion is to help us all reach a good work-life balance so we have more time to spend on what matters in life: interests & hobbies, friends, and of course, family.

Industry Expertise

Education/Learning
Training and Development
Writing and Editing
Publishing
Social Media

Areas of Expertise

Pipeline Building
Developing A Niche
Smart Working for High Performance
Goal & Objective Setting for Business Owners
Social Media Marketing
Publishing Content
Creating an Online Brand
Social Media Networking
Creating Content for Online Branding
Niche Business

Accomplishments

Getting Ready To Do Business: A Guide for Young Entrepreneurs

This Guide looks at your approach to business planning which is a key step to setting up a strong business. This is the point, before your business has started, when you can give real thought to the kind of business model that you want to develop. This kind of thinking will shape the way your business is set up and will affect aspects like pricing, location, strategic partnerships. etc.

How to Manage Your Social Media Marketing in 30 Minutes a Day: Practical Social Media tips and strategies for busy business owners & professionals ... marketing campaigns in just 30 minutes a day

An Amazon 5* reviewed, best-selling title to help busy business professionals manage their social media activity. To help them achieve this, the book covers prioritising Social Media channels, establishing goals and setting out action plans. Laying down goals, creating strategies to accomplish them and finally, working on implementation is how successful people achieve the results they deserve.

Royal Horticultural Society General Certificate of Horticulture (Distinction)

The RHS Level 2 Certificate in Horticulture (formerly the RHS General
Certificate in Horticulture) is a National Examination established in 1893
which continues to provide an industry recognised qualification as a basis
for those wishing to pursue a professional career in horticulture. Many
leading professional horticulturists have used this qualification as a starting
point in their career.

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Education

University College London,

BA Honours

Imperial & Commonwealth History: Decline of the British Empire

Event Appearances

Title

Creating a SMART Niche Business  Young Entrepreneurs Bootcamp

2011-11-06

Content Is King

Content is King Workshop   Old Thorns Hotel, Liphook

2011-12-12

Social Media for SMEs: What, When, Why, How

Free Advice for Business Event for SMEs, Entrenpreneurs & Start-ups  Liphook, Hampshire

2012-01-14

Sample Talks

social media marketing

Setting out business objectives & goals and understanding how and when social media can be used to best effect. Social media is part of a range of tools that business owners & managers can access when appropriate. I cover the different platforms and put them into a business-need context. I provide tips and practical actions which can immediately boost online brand and raise visibility. I discuss how to build a community of followers and supporters that will provide a source of warm and interested potential clients.

SMART Niche Business - aligning your business to meet your customer needs

Using SMART goals (specific, measurable, achieveable, realistic and timed), helping business owners & managers to focus on their niche community and create services & products which truly reflect their needs. Aligning business processes to build pipeline, raise visibility and develop long-term relationships with niche community.

Online Publishing for Business Professionals

Changes in publishing technology can help business professionals leverage their knowledge and experience to a wider audience than ever before. Looking at ways to develop content and refine it to meet audience need, I also offer tips, guidance and techniques to produce high-quality, professional standard publications that raise your status and authority as well as offer new income streams.

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Style

Availability

  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Author Appearance

Fees

$240 to $2000*Will consider certain engagements for no fee