Sundeep Kapur 
Director, Strategic Marketing | NCR Corporation
Duluth, GA, UNITED STATES
This Yogi of marketing is dedicated to applying email, social media & mobile to help marketers create cross channel relevance with customers
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Biography
Sundeep Kapur has been assisting organizations with their converged channel marketing strategies since 1990. From direct marketing to digital to converged, he is a passionate teacher who works with businesses across multiple industries, helping them to enable technology and services to brand, and personalize and speak to consumers more effectively.
Sundeep is an industry recognized expert who has delivered keynotes, run panels, and delivered "relevant, inspirational, and outstanding" education for organizations like the Direct Marketing Association, Shop.org, National Sports Forum, Online Marketing Institute, ClickZ, Search Engine Strategies, Email Experience Council, Teradata Partners, National Association of Federal Credit Unions, Annual Catalog Conference, Marketing Sherpa, eCom Expo UK, NCR Self Service Universe, and the Panel of Peers.
Sundeep is also an avid user of social media, having leveraged words, pictures, and video into a conversational digital book. His daily dose of best practices can be found at www.EmailYogi.com, where he has more than 1,200 articles on best practices. He authors a column on Social Integration for ClickZ. He has been hosting a monthly phone call on digital marketing best practices since 1999.
He has a BA in Economics, a BS in Computer Science, and an MBA.
Industry Expertise (7)
Social Media
Direct Marketing
Media - Online
Advertising/Marketing
Training and Development
Corporate Training
Public Relations and Communications
Areas of Expertise (6)
Content Marketing Strategies
Twitter & Facebook for Demand Gen
Email Marketing Social Tools
Onsite Social Analytics
Mobile Marketing Strategies
Business to Consumer Marketing Strategies
Links (4)
Event Appearances (13)
KEYNOTE SPEECH
Style & Substance: A Look at Content's Role in Public Relations Omaha, Nebraska
2012-01-20
Supercharging Your Brand on Facebook
Web 2.0 Expo New York 2011 New York City
2011-10-10
E-mail Marketing: Boost Your Open Rates
Publishing Business Conference & Expo New York City
2012-03-20
10 Effective Tips to Leverage Email, Mobile, & Social
SocialDevCamp Chicago Chicago, Illinois
2011-08-28
Developing Your Social Media Game Plan
Publishing Business Conference & Expo New York City
2012-03-21
Social Integration: Creating Interactive Conversations Across Channels
Social Media Marketing Summit San Francisco, California
2011-08-16
Turning Spectators into Raging Fans
National Association of Collegiate Marketers’ 19th Annual Convention Anaheim, California
2010-06-22
Keeping Pace with Social Media
Online Marketing Summit San Diego, California
2011-02-09
EdgeRank vs PageRank: Increasing Your Visibility on Facebook
Socialize Toronto: Monetizing Social Media Toronto, Ontario
2012-01-27
12 Absolutes Towards an Engaged Consumer for Driving Email, Mobile, & Social Success
Interactive Strategies Conference Houston, Texas
2011-09-15
3 Practical Ways To Measure Social Metrics
Online Marketing Summit San Diego, California
2012-02-07
How to drive 51% engagement through Social, Mobile, and Email
SFIMA Summit 2012: Into the Social Media Stratosphere Fort Lauderdale, Florida
2012-05-15
Creating and Executing a Social Media Strategy
Social Media Marketing Summit London, England
2012-02-24
Sample Talks (5)
10 Effective Tips to Leverage Email, Mobile, & Social
Email, mobile, and social form the trifecta of digital marketing. Throw in search and you can be right up front. Join Sundeep for 10 practical tips through case studies that you can apply to your own business - all towards an engaged consumer that drives positive ROI.
EdgeRank vs PageRank: Increasing Your Visibility on Facebook
Brands that aren't adopting methods to increase EdgeRank are getting shut out of the News Feed, while those that create engagement benefit from more sharing and e-commerce. It's been said that likes are the new links-- that the signals of friends are akin to links between web pages. I will show examples of how social influences search results and vice-versa, and you will have an actionable checklist that you can bring back to your social team, plus ways to measure the impact of these changes.
Supercharging Your Brand on Facebook
How does Facebook determine what shows up on your users’ walls, and how can you leverage that understanding for your brand’s growth. Topics covered: What are the most effective strategies in Facebook ads? How much is a Facebook fan worth and how do you accurately measure this? When should you create multiple pages versus just have one page with multiple tabs? How to segment users by fans, friends of fans, and prospects—then message them differently. Which app combos are most appropriate?
Social Integration: Creating Interactive Conversations Across Channels
The goal of any business is to grow and know your consumer base and then turn them into raving fans. Learn FIVE things you should be doing to help your business engage consumers and the THREE key channels you should leverage now to create personal, relevant & interactive conversations with your consumer.
12 Absolutes Towards an Engaged Consumer for Driving Email, Mobile, & Social Success
Can your email drive 21% conversion on a three-touch transaction? Is your social media helping you drive your engagement metric to 84%? How fast is your digital database growing – email, mobile, & social? Through a case study based approach you will see why Social Integration, Intelligent Preference Centers, and Converged Messaging are the three key drivers of a successful email marketing program.
Availability
- Keynote
- Moderator
- Panelist
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Social