Sundeep Kapur

Director, Strategic Marketing NCR Corporation

  • Duluth GA

This Yogi of marketing is dedicated to applying email, social media & mobile to help marketers create cross channel relevance with customers

Contact

Media

Social

Biography

Sundeep Kapur has been assisting organizations with their converged channel marketing strategies since 1990. From direct marketing to digital to converged, he is a passionate teacher who works with businesses across multiple industries, helping them to enable technology and services to brand, and personalize and speak to consumers more effectively.

Sundeep is an industry recognized expert who has delivered keynotes, run panels, and delivered "relevant, inspirational, and outstanding" education for organizations like the Direct Marketing Association, Shop.org, National Sports Forum, Online Marketing Institute, ClickZ, Search Engine Strategies, Email Experience Council, Teradata Partners, National Association of Federal Credit Unions, Annual Catalog Conference, Marketing Sherpa, eCom Expo UK, NCR Self Service Universe, and the Panel of Peers.

Sundeep is also an avid user of social media, having leveraged words, pictures, and video into a conversational digital book. His daily dose of best practices can be found at www.EmailYogi.com, where he has more than 1,200 articles on best practices. He authors a column on Social Integration for ClickZ. He has been hosting a monthly phone call on digital marketing best practices since 1999.

He has a BA in Economics, a BS in Computer Science, and an MBA.

Industry Expertise

Media - Online
Advertising/Marketing
Training and Development
Corporate Training
Public Relations and Communications
Social Media
Direct Marketing

Areas of Expertise

Email Marketing Social Tools
Onsite Social Analytics
Mobile Marketing Strategies
Business to Consumer Marketing Strategies
Content Marketing Strategies
Twitter & Facebook for Demand Gen

Event Appearances

3 Practical Ways To Measure Social Metrics

Online Marketing Summit  San Diego, California

2012-02-07

How to drive 51% engagement through Social, Mobile, and Email

SFIMA Summit 2012: Into the Social Media Stratosphere  Fort Lauderdale, Florida

2012-05-15

Creating and Executing a Social Media Strategy

Social Media Marketing Summit  London, England

2012-02-24

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Sample Talks

EdgeRank vs PageRank: Increasing Your Visibility on Facebook

Brands that aren't adopting methods to increase EdgeRank are getting shut out of the News Feed, while those that create engagement benefit from more sharing and e-commerce. It's been said that likes are the new links-- that the signals of friends are akin to links between web pages. I will show examples of how social influences search results and vice-versa, and you will have an actionable checklist that you can bring back to your social team, plus ways to measure the impact of these changes.

10 Effective Tips to Leverage Email, Mobile, & Social

Email, mobile, and social form the trifecta of digital marketing. Throw in search and you can be right up front. Join Sundeep for 10 practical tips through case studies that you can apply to your own business - all towards an engaged consumer that drives positive ROI.

Social Integration: Creating Interactive Conversations Across Channels

The goal of any business is to grow and know your consumer base and then turn them into raving fans. Learn FIVE things you should be doing to help your business engage consumers and the THREE key channels you should leverage now to create personal, relevant & interactive conversations with your consumer.

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Availability

  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Host/MC
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