Sundeep Kapur

Director, Strategic Marketing NCR Corporation

  • Duluth GA

This Yogi of marketing is dedicated to applying email, social media & mobile to help marketers create cross channel relevance with customers

Contact

Media

Social

Biography

Sundeep Kapur has been assisting organizations with their converged channel marketing strategies since 1990. From direct marketing to digital to converged, he is a passionate teacher who works with businesses across multiple industries, helping them to enable technology and services to brand, and personalize and speak to consumers more effectively.

Sundeep is an industry recognized expert who has delivered keynotes, run panels, and delivered "relevant, inspirational, and outstanding" education for organizations like the Direct Marketing Association, Shop.org, National Sports Forum, Online Marketing Institute, ClickZ, Search Engine Strategies, Email Experience Council, Teradata Partners, National Association of Federal Credit Unions, Annual Catalog Conference, Marketing Sherpa, eCom Expo UK, NCR Self Service Universe, and the Panel of Peers.

Sundeep is also an avid user of social media, having leveraged words, pictures, and video into a conversational digital book. His daily dose of best practices can be found at www.EmailYogi.com, where he has more than 1,200 articles on best practices. He authors a column on Social Integration for ClickZ. He has been hosting a monthly phone call on digital marketing best practices since 1999.

He has a BA in Economics, a BS in Computer Science, and an MBA.

Industry Expertise

Media - Online
Advertising/Marketing
Training and Development
Corporate Training
Public Relations and Communications
Social Media
Direct Marketing

Areas of Expertise

Content Marketing Strategies
Twitter & Facebook for Demand Gen
Email Marketing Social Tools
Onsite Social Analytics
Mobile Marketing Strategies
Business to Consumer Marketing Strategies

Event Appearances

Developing Your Social Media Game Plan

Publishing Business Conference & Expo  New York City

2012-03-21

Social Integration: Creating Interactive Conversations Across Channels

Social Media Marketing Summit  San Francisco, California

2011-08-16

Turning Spectators into Raging Fans

National Association of Collegiate Marketers’ 19th Annual Convention  Anaheim, California

2010-06-22

Show All +

Sample Talks

Social Integration: Creating Interactive Conversations Across Channels

The goal of any business is to grow and know your consumer base and then turn them into raving fans. Learn FIVE things you should be doing to help your business engage consumers and the THREE key channels you should leverage now to create personal, relevant & interactive conversations with your consumer.

12 Absolutes Towards an Engaged Consumer for Driving Email, Mobile, & Social Success

Can your email drive 21% conversion on a three-touch transaction? Is your social media helping you drive your engagement metric to 84%? How fast is your digital database growing – email, mobile, & social? Through a case study based approach you will see why Social Integration, Intelligent Preference Centers, and Converged Messaging are the three key drivers of a successful email marketing program.

Supercharging Your Brand on Facebook

How does Facebook determine what shows up on your users’ walls, and how can you leverage that understanding for your brand’s growth. Topics covered:

What are the most effective strategies in Facebook ads? How much is a Facebook fan worth and how do you accurately measure this? When should you create multiple pages versus just have one page with multiple tabs? How to segment users by fans, friends of fans, and prospects—then message them differently. Which app combos are most appropriate?

Show All +

Availability

  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Host/MC