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Susan McLennan - Reimagine PR. Toronto, ON, CA

Susan McLennan Susan McLennan

President | Reimagine PR

Toronto, ON, CANADA

I help brands discover, be and engage others in their purpose. Consultant, speaker and trainer to those who are or want to be future-facing.

Media

Publications:

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Photos:

loading image Susan talking to CTV's Kevin Newman loading image Speaking on brand storytelling loading image Participants sharing their brand stories loading image Mike and Susan with their regional Emmy Awards loading image

Videos:

Video: Find Your Story Build Your Brand Workshop Jumpstart your storytelling with a brand story workshop Purpose Keynote - Susan McLennan

Audio:

Social

Biography

I am a consultant and a speaker and trainer who helps organizations and leaders who are or want to be future-ready. My clients include those who are in cryptocurrency, tech, digital media and also HR and law. I also speak to women's groups and give speeches and presentations on #metoo.

I help brands discover their purpose, be the change, and engage others in the compelling stories that help them drive key business results, change minds and open hearts.

Our work has resulted in two 2015 regional Emmy Awards and recognition from the US Library of Congress, who selected a digital project of ours for inclusion.

I am also president of the board of Openmedia, an organization which campaigns to keep the internet affordable and accessible. The organization has grown from 0-700,000 engaged supporters in the last few years and helped hold big telecom accountable.

I sit on the boards of two social purpose corporations: Building Breakthrough Boards (B3) Canada matches and trains corporate employees to serve on nonprofit boards to promote leadership development and diversity & inclusion in both corporations and nonprofits;
and Hylo, a new social tool that helps groups organize and collaborate, from congressional campaigns, to social movements and startup accelerators.

I helped the Kratt Brothers (Wild Kratts, Zoboomafoo) disrupt the entire television scene with their unique brand of creature crazy humor, welcomed into millions of homes every week through their shows. I also oversaw and secured their media appearances, including for The Today Show, The View, Ellen, New York Times, People Magazine, etc., their sponsorship efforts and national tours engaging hundreds of thousands of people at live events.

Sometimes we work top down, working with the best media outlets from around the world. Sometimes we work bottom up, overseeing digital campaigns that start movements and even change laws.

I helped grow a startup SickKids family fund from $30,000 raised amongst friends to try and save the life of a sick little boy into an internationally renowned research fund that has Tom Hanks as its Honorary Patron.

Industry Expertise (6)

Public Relations and Communications Telecommunications Women Social Media Professional Training and Coaching Writing and Editing

Areas of Expertise (18)

Purpose Transmedia Production PR Marketing & Branding Marketing & Corporate Strategy Storytelling & Public Speaking Pr and Communications for Non Profits Millennials Media Training Small Business Communications Women in Business Crisis Communications Public Relations Social Media Startup Marketing Transmedia Storytelling Television Production #MeToo

Accomplishments (5)

Regional Emmy Award (professional)

2015-09-24

My partner, Mike Erskine-Kellie and I created and wrote a television show designed to keep girls engaged in science. The show won two regional Emmy Awards, one of which was awarded to us.

Ragan Video Awards (professional)

2014-03-27

Brand storytelling shouldn't be boring. We were a finalist for this video which we produced for Seton, a global leader in the safety world. This video was a parody of old style safety videos focusing on signs, one of the core competencies of our client, Seton: https://www.youtube.com/watch?v=kSqVR3MocHk

Board President, Openmedia (professional)

2015-07-01

I am the chair of Openmedia and its longest serving board member. We campaign to keep the internet accessible and affordable and champion privacy and digital rights.

The organization has gone from 0-800,000 members in the last 3 years.

CPRS digital media bronze award (professional)

2013-06-11

The best brand storytelling is sometimes very human. We helped a foundation share the story of its many children by using the voice of one sick teenager, Megan McNeil. She wrote a song to give others hope. Enlisting the help of Garth Richardson, one of the top music producers in the world, we produced this video for her and secured coverage on top media outlets. Her campaign helped get September named Childhood Cancer Awareness Month. https://www.youtube.com/watch?v=Y9pHISn

CPRS Toronto - ACE Award Bronze (professional)

2014-05-13

This story-driven campaign was designed to give our client, Seton, a video they could give Safety managers to run in their safety meetings. https://www.youtube.com/watch?v=ip7qAa-Yh74

Education (1)

University of Toronto: BA (Hons) Dean's List

Affiliations (8)

  • International Women's Forum (IWF) Programming Chair, Toronto
  • Board Chair Openmedia
  • Women in Leadership - Advisory Council
  • CPRS (Public Relations Society)
  • RTDNA (Radio Television Digital News Association)
  • Member of Advisory Board, B3 Canada
  • Member of Advisory Board, Hylo
  • Purpose and Communicaitons Advisor to Cryptocurrency exchange

Testimonials (9)

Jessa Morrison, Executive Director | Leadership Foundation, IWF (IWF/Harvard Business School/INSEAD)

"Susan has superpowers. She is a dynamic, humorous and engaging speaker. It was our privilege to have her involved in the IWF (International Women’s Forum) Fellows Program, and we look forward to working with her again in the future."

Mitchell Callahan, CEO | Saucal

"Susan really helped us define our company's purpose. This simple idea, which took a lot of thinking to get to, has transformed our business. It gave our team a vision of where we need to go. It also empowered them so that we could step back from our business - and focus on working on it, instead of in it. She also helped us craft our team agreements which gave everyone structure to follow."

Louie Prosperi, CEO | ICB USA

It was a fantastic 5 days and thank you. You have helped us find our purpose and why to connect to the bookkeepers we want to become part of our association.

Lori Gill, Conference Organizer | Women's Business Network of Peterborough

I thought it was really diverse. I loved how Susan was able to bring in past, present and future -- that worked really well… I mean, we do have to be purpose driven, that’s how businesses really need to operate these days. If you don’t have a purpose how can people understand where it is you’re coming from and what it is you want to accomplish with it? It was eye-opening, how she ties everything into perspective about where we are today and where we are moving to… It’s something that everybody needs to hear, people of all walks of life, from different backgrounds really need to hear her message.

Various Participants, Attendees and Organizer of Conference | Queens Conference on Philanthropy

“Susan’s workshop was absolutely captivating! I was hooked the entire time and have applied her lessons into my everyday life. Her point about using vulnerability and stories, rather than successes and statistics, really opened my eyes and I have become much more analytical of presentations.”

“My personal highlight of QCOP was Susan’s workshop! I found the content extremely relevant and her stories were engaging all around.”

“10/10 would go to QCOP again if Susan is presenting again.”

“I thoroughly enjoyed Susan’s presentation as well as having the chance to chat with her afterwards! She has such a warm and welcoming personality.”

Bill Ross, CEO | Janus Conferences

Susan McLennan is a dynamo of a speaker. She had the unenviable job as the last speaker of the day at our Janus Conferences "Sexual Harassment" conference at the Royal York Hotel. She did not disappoint and kept the audience on the edge of their seats with a combination of vivid graphics and engaging vocabulary. Her notion of the power of using stories to get your point across is something that I have started using, and am already seeing the results.

I highly recommend Susan as a speaker ... she is one of the best!

Beth Dea, Senior Director, Strategic Partnerships | Futurpreneur

Susan is the ultimate storyteller and gives freely of her time to inspire others to learn the value of storytelling. As an organization that supports young entrepreneurs across the country, we appreciate Susan’s willingness to share her extensive PR experience with our entrepreneurs who are looking to take their businesses to the next level. She is one of our most popular presenters.

Laura Tribe , Executive Director | Openmedia

"Basically, she was awesome, made it super easy to understand, and helped break it down into step-by-step tips - keeping the whole thing from being overwhelming or putting too much pressure on to "don't screw this up." Big thumbs up!"

John Bessai, Professor of Media and History | Centennial College

"Susan McLennan is a visionary in Public Relations. Her understanding of the power of word of mouth communications and the new dynamism of contemporary social media is path breaking. She is fluent in the societal impact of new technologies on social media, and her grasp of the historical moment and the changes occurring in all media is precise and eye opening. She recently made a presentation to my class of Centennial College media students - a very tough and savvy audience indeed. They were revetted.

Susan McLennan is a dynamic and engaging speaker who can open minds quickly and succintly to the issues and challenges that media presents today. She also also practices what she preaches. No small feat. I recommend her highly.

Media Appearances (7)

Personal Branding: Thriving in a Time of Disruption

CCCA Magazine  print

2018-03-20

How many lawyers survive the current and growing AI reimagining of their profession will come down to their personal branding. Here's what you need to know.

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Rebooting your Employer Brand

HRE Magazine  online

2018-03-06

Susan talks to reporter Carol Patton about what brands need to remember about internal communications when undergoing an external rebrand.

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Women in Tech

Brandon Hall  online

2018-02-14

Leading women working in tech, including senior executives in global leadership at SAP, Accenture, EY, and Reimagine PR's Susan McLennan, discuss the state of the union when it comes to women in tech.

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Business leaders take stand against Bill C-51

Toronto Star  print

2016-12-12

Susan and dozens of other business leaders in tech take a stand against Bill C-51.

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Why Stories Matter

Futurpreneur  online

2016-05-25

Susan looks at how stories can help connect you to the audiences you need.

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Susan on CTV

CTV  tv

2014-04-16

I spoke with CTV's Kevin Newman about viral videos and fundraising.

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Susan talks Social Media with Toronto Star

Toronto Star  print

2012-02-04

I spoke with Ann Douglas from The Toronto Star about Social Media and, in particular, Facebook's policy around pictures of breast feeding.

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Event Appearances (19)

Aren't I too Young for this?

Speaker Series: with Susan McLennan  Smith Business School, Queen's University

2018-11-21

Launch Box Academy: Brand Builder Bootcamp (week long)

Saucal Annual Retreat  Porto, Portugal

2018-09-17

Brand Builder Bootcamp - 5 day

ICB USA  Toronto

2018-07-25

Creating a Culture of Sponsorship for Women Leaders

A Way Forward: Women in Leadership Annual Summit  The Marriott Harbor Beach Resort Fort Lauderdale, Florida

2018-06-06

Brand Builder Bootcamp - 5 day

Numu  Calgary

2018-05-08

Brand Building in the Age of #metoo

Women's Business Network  Peterborough Golf & Country Club

2018-05-02

Brandon Hall: Human Capital Management Excellence Conference

Advancing Women in Technology Careers and companies  PGA, West Palm Beach Resort

2018-01-31

Storytelling that wins donors and influencers

Queen's Conference on Philanthropy  Queen's University

2018-01-13

Communicating Away from Disaster

Human Rights & Sexual Harassment - Prevent the Violations & Costs  Toronto, Royal York Hotel

2017-12-05

IWF/Harvard Business School/INSEAD

International Leadership Foundation Fellows Training  Houston

2017-10-23

Find your Story, Build your Brand

YWCA: National Conference  Toronto

2017-03-11

Find your Story, Build your Brand

Futurepreneur National Conference  Toronto

2016-05-31

Find your Story, Build your Brand

Women's Professional Development  Verity

2017-05-16

Like a Boss!

Up with Women: Helping women leaving the shelter system rebuild their careers  Toronto

2017-07-27

Find your Story, Build your Brand

Private workshop for Canada's most effective grassroots organization  Openmedia Vancouver

2015-06-12

Win Fans, Customers and Business with PR

In Close Conversation: Mentors and Mavens  RedRocks Corporate Retreat

2013-12-12

Social Media - What does it Mean for the Future of Communications?

Guest Lecture  Centennial College, Toronto

2012-02-08

#SOS: Save Our Status: Social Media and Corporate Crisis

Reputation Management in the age of Social Media (A Panel discussion with National Post columnist, Head of Communications for McDonald's, and President of Babble On Communications)  Seneca College

2012-03-29

Top PR Secrets to Ignite Success

Women's Business Network of Peterborough  Trent University

2011-05-06

Sample Talks (4)

Brand Building in a Post #METOO World

This keynote looks at pitfalls and opportunities of mentorship, sponsorship, unconscious bias and the best ways forward in a post #METOO world.

Find your Story, Build your Brand

This workshop helps people engage their audiences more deeply and build trust more quickly using stories. A step-by-step guide to crafting a killer origin story that will help you realize your business goals more easily than you ever thought possible.

Like a BOSS!

Helping at-risk women step into the professional arena after fleeing abuse or leaving the shelter system.

Kids Rule, Parents Drool

Meaningful social change comes from below, not above, and nothing so meaningful as change driven by children. In this speech, I look at social movements driven by children, and share concrete examples that will help you empower families to make real change happen in the world.

Style

Availability

  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Corporate Training

Fees

5000 to 10000 *Will consider certain engagements for no fee

Research Focus (2)

The Kratt Brothers

Creators and Stars of PBS's Wild kratts, Zoboomafoo and Kratts' Creatures

2012-07-31

For 15 years, I managed the brand of the Kratts, handling all media, public and special appearances. Helping them identify, create and share their stories to help elevate their brand was all in a day's work.

Research focus Image

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The James Fund

One of the leading funds worldwide fighting Neuroblastoma

2014-12-31

The James fund was started by the family of James Birrell desperate to save him from Neuroblastoma, an almost always deadly childhood cancer.

Through effective storytelling, we helped the organization grow from friends who chipped in $30,000 to a $13,000,000 fund recognized around the world with Tom Hanks as its Honorary Patron.

Research focus Image

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