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Biography
Susan is senior vice president/director of global marketing at Fenton, the nation’s leading public interest communications firm. McPherson focuses on creating visibility for the firm and its clients on a global scale while also continuing to help further grow the corporate responsibility practice. She’s a regular writer and contributor for publications such as the Harvard Business Review, Triple Pundit, Forbes and Environmental Leader on sustainability and global development issues and routinely speaks at industry conferences. She has more than 20 years experience in marketing, public relations, CSR communications and business development. Prior to joining Fenton, McPherson was vice president, CSR services at PR Newswire, a leading provider of electronic news distribution, media targeting, and measurement and multimedia services. In this role, she was responsible for creating a series of product offerings for companies to better communicate their CSR activities with stakeholders in addition to generating new business for the newswire from CSR professionals. She also managed business partnerships between PR Newswire and its sister UBM companies, such as TechWeb, CMP Medica, UBM International. Earlier roles with the company included assisting in development of the firm’s first bureaus in China (Beijing and Shanghai) and the launch of MediaSense, a media measurement tool. Prior to her career at PR Newswire, she worked in both the editorial and marketing departments of USA Today.
McPherson holds a B.A in history from the State University of New York at Albany and conducted graduate studies at Boston University’s College of Communications with a focus on broadcast journalism. She serves on the board of Bpeace, an organization dedicated to assisting women in regions of conflict and post-conflict start businesses. Her primary board responsibility is running the NGO’s annual largest fundraising event which has raised over $500,000 during the last three years. She also is a member of Echoing Green’s Social Investment Council, Social Media Week’s New York Advisory Council and the New York Leadership team for 85Broads. Additionally, she serves as an adviser to the non-profits: Plant A Fish (a new nonprofit created by Fabien Cousteau), She’s The First, The Adventure Project and The OpEd Project. Recently, McPherson was selected as a Vital Voices global corporate ambassador.
Industry Expertise (3)
Social Media
Advertising/Marketing
Public Relations and Communications
Education (2)
Boston University: Broadcast Journalism 1987
State University of New York at Albany: BA, History/Political Science
Affiliations (2)
- Bpeace - Member of the board and fundraising chair(http://www.bpeace.org) - mentor and train women in war-torn regions - Afghanistan
- Bpeace, 85 Broads, The OpEd Project, Echoing Green, She's The First
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