Sue Pimento
Founder | CEO | Retire with Equity
Toronto, ON, CANADA
Focused on financial literacy and retirement strategies. Authoring new book on home equity strategies to help seniors find financial freedom
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Biography
Sue Pimento, a former banking executive and seasoned citizen, has over 25 years of experience in the lending market with a focus on home equity.
As an Equity Advocate, Sue is dedicated to helping solve financing retirement problems with a focus on financial literacy. “Retire with Equity” gives retirees and their adult children proven strategies to leverage equity in their homes.
Her book "Retire with Equity" (to be released in 2025) explores various retirement topics, including goal setting, budgeting, downsizing options, and ways to generate cash flow while maximizing tax benefits. The book, coupled with intuitive online resources, will provide the tools and resources both retirees and their adult children need to best optimize their biggest asset and turn it into a reliable source of income.
Industry Expertise (3)
Corporate Leadership
Financial Services
Banking
Areas of Expertise (12)
Pension Reform
Interest Rates
Home Equity
Mortgages
Reverse Mortgages
Retirement financial security
Senior citizens
Financial Planning
Aging and Community
Real Estate
Retirement Planning
Psychology of Ageing
Accomplishments (2)
Women of Influence, Canadian Mortgage Professionals (professional)
2018
Presidents Award of Excelence, HomeEquity Bank (professional)
2020
Education (1)
York University: B.A., General 1978
Affiliations (3)
- Mortgage Professionals Canada - Member Board of Directors (2015-2017)
- Mortgage Professionals Canada - Member Board of Directors (2009-2011)
- Invis - MI - Board of Directors (2008-20109)
Links (2)
Languages (1)
- English
Testimonials (3)
Richard Valentine, VP, Consumer Sales | HomeEquity Bank
I’ve had an opportunity to see Sue speak on a number of occasions and she never disappoints. Her talk on ‘Living Wellthy’ really gave me something to think about - and I’m certain anyone else who’s living a hectic life - on the importance of balancing personal ‘Wealth and Health’. Speaking from the heart and from her own life experiences, Sue has an uncanny ability to connect with her audience. She is motivating, informative, entertaining and most importantly genuine!
Vivianne Gauci, VP, Marketing | HomeEquity Bank
I highly recommend Sue Pimento as a motivating and engaging speaker. She will delight you with her experiences and her sparkling stories. She delivers profound messages that speak to moments we all recognize but struggle to find words for until she enlightens you with hers. She is witty, animated, and always entertaining. If you get a chance to hear one of her talks, do yourself a favour and don’t miss it!
Celia Cuthbertson, Executive Vice President – Operations and Legal | HomeEquity Bank
Sue has an energy that fills any room. Her passion to live a purposeful life is admirable and humbling. Sue is an excellent example of someone who has consciously decided what her bucket list is and actually makes it happen. Her engaging and commanding storytelling of her adventurous experiences draws the audience in, leaving them inspired, motivated and energized.
Media Appearances (4)
"Changing Demographics and Tips on Connecting With Your Audience" - Video Podcast
The Pocket Broker Podcast online
2018-01-04
Video Interview
The Trillion-Dollar Opportunity: The Retirement Wave - Online Article
Canada Mortgage News: Expert Analysis online
2021-07-29
“Riding the Retirement Wave,” which drew the largest audience Home Equity has seen so far in its series of webinars, also featured Sue Pimento, vice president of referred sales at Home Equity Bank. Pimento highlighted the current market focus on first-time homebuyers and Millennials, explaining that, instead, savvy real estate professionals should be looking to the older demographic, both to help their clients and their business’s bottom line.
Sue Pimento: A Trailblazer - Magazine Article
HomeEquity Bank online
2023-01-23
When I asked her why she enjoys working for HomeEquity Bank, she said, “Anyone can sell mortgages, but I could see an underserved demographic, an older population who was misunderstood and underrepresented. Older Canadians need money like everyone else. Money gives you choice, and choice gives you dignity.” Sue points to the fact that Canadians are living longer than ever before, and that means having the ready resources to support and enjoy a long life.
COVID-19 Canadian Mortgage Trend: Rise in Reverse Mortgages - Interview
Teranet Insights online
2020-06-15
Reverse mortgage demand has been steady for some time now, with reverse mortgage debt reaching an all-time high of $4.03 billion in January of 2020. However, with the onset of the COVID-19 pandemic, demand for reverse mortgages could be increasing even more. HomeEquity Bank VP of Referred Sales, Sue Pimento, recently told Mortgage Broker News that they have seen a “drastic” increase in business enquiries related to reverse mortgages.
Event Appearances (2)
MC & Panelist
Rock Capital - Spring Conference Horsehoe Valley Resort
2023-06-09
My Best Advice: The Words that Changed Me - Team 60's
Generation Women Toronto
2023-04-18
Sample Talks (1)
Keynote (Consumers) "Home Equity Strategies to Secure Your Financial Freedom"
Your home is more than just a place to live—it’s one of your most valuable assets. But how can you unlock its full potential to help fund your retirement, pay off debt, or supplement your income? In this session, we’ll take a deep dive into the world of home equity options and how they can serve as key financial tools for your future. Whether you’re looking for ways to enhance your retirement income or create a solid financial plan, this session will equip you with the knowledge and confidence to make informed decisions. Topics Covered ---------------------- - Understanding Your Income Options as a Homeowner: - Do You Know Your Retirement Number? How to estimate how much money you’ll need for a comfortable retirement. - Tapping Into Your Home’s Value to Pay Off Debt or Delay Social Security - Protecting Yourself from Financial Scams & Fraud Who Should Attend? ----------------------------- This session is ideal for seniors, retirees, and homeowners who are considering using home equity to support their financial goals, as well as family members or caregivers assisting with financial planning.
Style
Availability
- Keynote
- Moderator
- Panelist
- Workshop Leader
- Host/MC
Fees
Research Focus (1)
Retire With Equity
Research Projects for Upcoming Book (to be released 2025)
2025-09-01
Current Research: Focus Areas -------------------------------------------- - Demographic shifts in Canada - Key Issues affecting Canadians in retirement - Pension reform - Exploring New Home Equity Options - Financial literacy strategies - Intergenerational family dynamics & communication strategies related to money - The neuroscience of money - Mitigating financial risks related to fraud & scams
Courses (2)
Mortgage Professionals of Canada
Instructor - Mortgage Agents Licensing Course
Mortgage Professionals of Canada
Instructor Mortgage Brokers Licensing Course
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