Sue Pimento

Founder | CEO Retire with Equity

  • Toronto ON

Focused on financial literacy and retirement strategies. Authoring new book on home equity strategies to help seniors find financial freedom

Contact

Retire with Equity

View more experts managed by Retire with Equity

View all Experts

Spotlight

7 min

Why Brokers Are Canada’s New Mortgage Rockstars

There’s a quiet revolution happening in Canadian mortgage lending—well, as “quiet” as anything can be when two-thirds of Canadians are shouting, “We’d rather deal with a broker than a bank!” According to the most recent Mortgage Professionals Canada (MPC) Consumer Survey, 67% of Canadians now say they’d rather work with a mortgage broker than a bank. Among those who already have? A whopping 81% would do it again. That’s not just a statistic. That’s a standing ovation. The Great Mortgage Broker Boom According to recent MPC data, broker market share reached 33% in 2024—a four-point increase in just two years. Nearly half of all borrowers now choose brokers. The message is clear: Canadians are tired of sales reps; they want advocates who speak human, not policy manual. And who can blame them? With 1.2 million mortgages renewing in 2025 and average payments increasing by $513 a month, people aren’t just rate-shopping anymore—they’re seeking guidance, reassurance, and maybe a bit of hope. Let’s face it: they want their cake and still be able to heat their home too. Why This Matters—Especially for Seniors I work with Canadians aged 55+ every day, and about three-quarters of them are homeowners. They’ve done everything right: worked hard, paid off debt, raised families, and built wealth through their homes. But now, many feel… trapped by them. Here’s the reality: Mortgage renewals are costing hundreds more monthly (some facing 15–20% jumps) Inflation is eating into fixed incomes; and downsizing, aging in place, or tapping into home equity all feel like high-stakes decisions. Almost 80% of Canadians over 55 say their savings and pensions aren’t enough. (Source: Home Equity Bank Ipsos Survey) According to this same survey, half of respondents believe home equity is crucial for retirement—yet 76% feel pressured to downsize even if they’d rather not trade their garden for a balcony (or their favourite hairdresser for whoever’s closest to the condo). What they don’t need: A one-size-fits-all sales pitch from someone who thinks “retirement” means early-bird specials and Sudoku marathons. What they do need: A mortgage broker who listens, educates, compares options, and helps them sleep at night—not just sign on the dotted line. The Missing Link: Transactional vs. Conversion Sales Traditional mortgages are what we call commodities, sold using a transactional method. In this approach, the need is obvious—the customer wants a mortgage—and the focus is on competing for the best price and terms. It’s fast, efficient, and, let’s be honest, a little impersonal. It’s the classic hammer-and-nail approach: every client looks like a nail, and the broker just keeps swinging rates and terms until something sticks. That may work for a first-time buyer chasing the cheapest five-year fix—but for seniors? It’s about as effective as putting a Band-Aid on a broken arm. The 55+ demographic doesn’t want a hammer. They want a conversation. They want to understand how to stretch their pension income, cover rising expenses, and prepare for life’s curveballs—like healthcare costs or home repairs—without feeling like they’re going backwards financially. That’s why this is not a transactional sale; it’s a conversion sale. A transactional sale happens when someone already wants what you’re selling—you’re just facilitating the purchase. A conversion sale, however, is when the client doesn’t yet believe they need or want what you’re offering. You’re not closing a deal; you’re changing a mindset. And that’s the secret sauce for brokers working with older Canadians. You’re not selling debt—you’re offering financial flexibility. You’re helping people reframe home equity from a “last resort” into a retirement resource. How Brokers Can Shift the Conversation Lead with empathy, not economics. Ask about life goals, not loan size. Do they want to age in place, help kids, or reduce financial stress? Start with why, then move to how. Rebrand the conversation. Words matter. “Mortgage” can feel like failure. Try “home-equity strategy” or “retirement cash-flow plan.” You’re not adding debt—you’re unlocking options. Talk cash flow, not contracts. Focus on income versus expenses, inflation resilience, and emergencies. Discuss how home equity can supplement pensions, create predictable, guaranteed income (like our parents had), and—most importantly—boost that all-important sleep score. Include the family. Adult children often play a major role. Involve them early—these are emotional, multi-generational conversations, not just financial ones. Educate, don’t sell. Show examples, calculators, and real-life case studies. Transparency earns trust—and trust is the true currency in a conversion sale. When brokers shift from “rate pitching” to “retirement planning,” they go from hammer-swingers to problem-solvers—and that’s where the real magic (and business growth) happens. What Mortgage Brokers Bring to the Table The broker market is projected to grow at a 5% CAGR through 2030, driven by consumers demanding personalization over cookie-cutter lending. And the reverse-mortgage space just got a serious glow-up. Home Trust Bank has just entered the market, announcing its new Equity Access Reverse Mortgage product at this week's Mortgage Professionals Conference in Ottawa. That brings the total to four active lenders in Canada’s reverse-mortgage space: HomeEquity Bank, Equitable Bank, Home Trust Bank, and Bloom Finance Company. More lenders mean more credibility—or, as I like to call it, street cred for seniors. The kind that lets retirees walk down the street (or the fairway) with a little swagger, knowing their financial toolkit has options. With more players in the mix comes more choice, sharper pricing, and—most importantly—a sense that reverse mortgage products have finally crossed over from “fringe” to financially fashionable.  Reverse mortgages are no longer the “we-don’t-talk-about-that” cousin at the financial family dinner—they’re sitting proudly at the adult table. The product is being normalized—treated as the legitimate, strategic retirement tool it has always been. So, brokers—be honest. Isn’t it time you caught up to the trend? Reverse mortgages have gone from taboo to totally credible. And if your clients still say, “We’re just not reverse-mortgage people,” that’s your cue to help them unpack that posture of financial marginalization. Because what they often mean is, “We don’t want to feel old, desperate, or dependent.” That’s not who they are—and that’s not what this product is. It’s not about retreating; it’s about reframing. Helping them see home equity as strength, not surrender. Because empowering clients to live comfortably, confidently, and cash-flow secure isn’t just good business—it’s the kind of advocacy that gives everyone involved a little swagger. Older Canadians Need Advocates—Not Just Advisors As a spokesperson for this group, I urge brokers to master Equity Literacy—the ability to explain complex tools like reverse mortgages and HELOCs in plain language. It’s about helping retirees access equity wisely, preserve benefits, and create peace of mind. Canadian reverse-mortgage debt reached $8.2 billion in mid-2024—an 18.3% year-over-year increase. (Source: Office of the Superintendent of Financial Institutions OSFI). Canadians are catching on: their house can help them, not haunt them (could not resist the Halloween joke). Help seniors understand the range of uses for Reverse Mortgages like paying off high-interest debt, helping family through early inheritance or gifting, and supplementing retirement income to maintain independence. And here’s where brokers can really shine—by guiding family conversations about inheritance, housing, and aging in place. According to CMHC’s 2025 Mortgage Consumer Survey, 41% of first-time buyers used a gift or inheritance to cover mortgage costs.  That's up from 30% the year before. Those gifts averaged nearly $80,000. The Bank of Mom & Dad just got promoted to Wealth Management HQ. To the Canadian mortgage broker industry You’re not just in the mortgage business—you’re in the dignity business. You help Canadians stay in their homes, reduce stress, and live comfortably in retirement. With home sales slowing and fewer purchase deals, this is your moment. Building expertise in the 55+ market isn’t just good karma—it’s good business. How to start: educate your database about equity-release benefits and tax-free cash flow; host workshops on “Aging in Place with Equity”; partner with financial planners, lawyers, healthcare providers—and yes, Realtors—to build a holistic approach to retirement housing. Involve adult children in every conversation; they’re tomorrow’s clients. The data says Canadians need you more than ever. And I’ll say it louder: so do I. Let’s make retirement planning better, smarter, and more human—one conversation at a time. So here’s the truth: the 55+ crowd doesn’t need rescuing—they need respect. They’re not clinging to the past; they’re funding their future. They don’t want pity; they want power—and they’ve earned it. This generation built Canada’s equity base—literally—and now it’s time they get to use it wisely, proudly, and on their own terms. Whether that means a new roof, a family gift, or finally taking that long-postponed trip to Italy, it’s not about borrowing money—it’s about buying freedom. So, brokers, financial pros, and anyone guiding retirees—remember: your role isn’t to sell products. It’s to spark possibilities. To help older Canadians move from fear to freedom, from “we’re not those people” to “why didn’t we do this sooner?” Because the real revolution in retirement isn’t about rates or renewals. It’s about reclaiming confidence, creating financially viable futures, and knowing you’ve made a real difference—something your clients will remember long after the ink dries. Trust me, that’s far more gratifying than handing out a 4.99% five-year fixed. I want to know what you think.  Send me your feedback.  Want more insights like this? Subscribe to my free newsletter here, where I share practical strategies, real-world stories, and straight talk about navigating retirement with confidence—not confusion. Plus, all subscribers get exclusive early access to advance chapters from my upcoming book. For Canadians 55+: Get actionable advice on making your home equity work for you, understanding your options, and living retirement on your terms. For Mortgage Brokers and Financial Professionals: Learn how to become the trusted advisor your 55+ clients desperately need (and will refer to everyone they know). This isn't just another revenue stream—it's your opportunity to build lasting relationships in Canada's fastest-growing demographic. Sue Don’t Retire…Re-Wire!

Sue Pimento

6 min

Who Decided 50 Means Beige Pants?

Recently, I was invited to my friend Paul's 80th birthday party. To his credit, he did it up right. We all dressed in an '80s theme, danced to '80s music, and he even hired a Michael Jackson impersonator. It was a blast—and it got me thinking. Why do we treat milestone birthdays as such big moments? And what flashes in your head when you read "80th birthday"? A rocking dance floor—or a rocking chair? The Big Deal About Big Birthday Numbers Somewhere along the way, we decided that birthdays ending in zero were cosmic mile-markers. Turn 50? Buy beige pants. Turn 70? Slow down. Turn 80? Put away your passport. Really? Who wrote this memo—and why weren't we asked to edit it? Here's the truth: age is a marker, not a mandate. You don't "have to" start coasting at 50. You might actually be hitting your stride. At 70, maybe you're still climbing mountains (literal or metaphorical). At 80, maybe it's not about stopping travel but upgrading to business class—because you've earned the legroom. The Year Before: A Release Valve Melissa Kirsch recently pointed out something fascinating in her recent New York Times article, "Banner Year: The Year Before a Milestone (39, 59, 79) Often Carries More Anticipation and Anxiety Than the Milestone Itself.  You're approaching the summit," full of pent-up energy and maybe even dread. And then you get there—and it's oddly a relief. You've crested the hill. The anticipation is gone. You're not nearing 70 anymore—you are 70. Sometimes naming the number feels like releasing a pressure valve. The Psychology of Birthday Milestones Humans love structure. We love mental reset buttons—New Year's Day, Mondays, and yes, milestone birthdays. Psychologists refer to it as the "fresh start effect." It's why we so often decide to start new habits after birthdays or holidays. But here's where it gets tricky: we often judge our progress against societal norms we've internalized without question. Be married by 30. Have kids by 40—career set by 50. Start winding work down by 60. Head to the bleachers by 70—health issues by 80. You get the point. These invisible benchmarks can make milestone birthdays feel less like celebrations and more like report cards. Instead of asking "What awed me this decade?" we ask "Why haven't I achieved X by now?" UC Berkley, Psychologist Dacher Keltner, in his book titled Awe: The New Science of Everyday Wonder, reminds us that awe is a muscle we can develop through experiences such as music, nature, crowds, or small acts of gratitude. What if we countered our harsh self-judgments with awe instead? What if milestone birthdays became moments to marvel at what we've experienced rather than tally what we haven't accomplished? Instead of seeing milestones as end points, why not use them as launchpads? At 50, instead of coasting, maybe you finally train for that half-marathon—or half-marathon Netflix binge—both count. At 70, you don't have to slow down—you might adjust the pace. Hike the mountain, but pack the good snacks. At 80, don't stop travelling—travel better. Upgrade your flight, book the tour guide, or better yet, let your grandkids carry the luggage. Milestones are invitations, not limitations. The Self-Fulfilling Prophecy of Age What we whisper to ourselves about aging matters. A lot! Psychologist Robert Merton coined the now infamous term "self-fulfilling prophecy": hold an expectation, behave as though it's true, and—voilà—it becomes true. Becca Levy's Stereotype Embodiment Theory at Yale demonstrates how cultural age stereotypes become internalized, ultimately affecting our physical, cognitive, and psychological well-being. Decades of research confirm it: people who view aging positively live 7.5 years longer on average than those who don't. Your expectations are literally a health factor.  So when we tell ourselves "70 means slowing down," guess what? We often slow down. But if we say, "70 means redirecting my energy," the body and mind rise to meet it. Real-Life Icons Who Didn't Get the Memo Need proof? Could you just look around? Barbara Walters retired at 84 and lived to 93. Andy Rooney continued to share his witty commentaries on 60 Minutes until the age of 92. Grandma Moses began painting in her 70s and built an entire art career. Laura Ingalls Wilder published her first Little House book in her 60s. Benjamin Franklin produced much of his most famous work after the age of 50.  These aren't exceptions. They're reminders that energy, purpose, and influence aren't tied to the number of candles. Beyond Decades: Other Ways of Marking Time Why are we so obsessed with zero-ending birthdays? Some ancient Greek philosophers suggested dividing life into seven-year stages. Other traditions slice life into "seasons" or chapters. Victor Hugo famously quipped: "Forty is the old age of youth; fifty the youth of old age." I'd add: "Seventy is the mischievous middle age of wisdom, and eighty the encore tour." We may need to stop seeing decades as finish lines and start seeing them as chapters. The real story isn't the number—it's how you're writing the next page. Routines, Rituals, Traditions As I reflected on Paul's 80th birthday, I realized that birthdays are part of a bigger theme: how we structure our lives. We often use "routine," "ritual," and "tradition" interchangeably—but they aren't the same. Routines ground us—morning coffee, workouts, journaling. They stabilize our health and cater to every age group. These predictable patterns provide comfort, calmness, and a sense of direction. They're the scaffolding that holds our days together, especially during times of uncertainty or transition. And here's something beautiful: the best way to support someone older in your life is to make connection a routine. Tuesdays on the telephone with Toonie. Jeopardy on Wednesday with Gram. Sunday brunch with Dad. These aren't just nice gestures—they're anchors. They say "you matter" in the most reliable way possible: showing up, predictably, with love. Rituals connect us to meaning—lighting a candle, walking at dusk. They remind us of our values and create moments of intention in our lives. Rituals transform ordinary acts into sacred pauses. Traditions connect us to community—holiday dinners, family reunions. But some age as well as polyester leisure suits—time to remix them. Traditions connect us to community—holiday dinners, family reunions. But some age as well as polyester leisure suits—time to remix them. The key is to keep what serves us: comfort, connection, and a sense of continuity. However, we should abandon the "I should have accomplished X by now" narrative and replace it with one of celebration and gratitude. Ask not "Am I where society says I should be?" but rather "Am I building a life that feels meaningful to me?" One of my favourite traditions comes from Denmark: on birthdays, the Danish flag is placed at the celebrant's place setting. It's a small gesture, but it turns an ordinary meal into a moment of honour. Sometimes it's the little flags, not the giant balloons, that matter most. Practical Tips (With a Wink) Write Your Own Script: Stop asking, "What should I be doing at this age?" Ask instead, "What do I want to be doing?" Shrink the Feast, Keep the Fun: Big productions can be scaled down into smaller, more frequent micro-celebrations. Take a page from Frank Sinatra and do it "my way." Invest in Memories, Not More Stuff: Hot-air balloon ride VS another knick-knack. Say Yes First, Edit Later: Pickleball at 75? Say yes. Forget your shoes later. Celebrate in Advance: Start the party a month early. Stretch the milestone like an all-inclusive buffet.  Here's a thought: the older we get—whether it's 80, 90, or more—the more we should celebrate. Why restrict joy to just one day? Turn it into a birthday week. Or even better, a birthday month. We've earned it. A Toast to Us Milestone birthdays aren't warnings to slow down; they're reminders to cherish the present. They're reminders to double down. They're invitations to rewrite rituals, remix goals, and re-ignite purpose. If younger generations can say "live your best life," then let's steal that line and run with it (but don't break a hip). At every age, every stage, we can choose growth over decline, curiosity over fear, and why over why not. So the next time you're invited to an 80th birthday, picture the dance floor, not the rocking chair. Paul sure did. When I asked what's next, he smiled and said: "Finding ways to make it to 90!" Raise a glass and repeat after me: "If not now…when?" Because we're not over the hill—we're still building trails on it, with snacks. Sue Don't Retire... ReWire!

Sue Pimento

9 min

Seniors Pay the Highest Price When Politicians Dismiss Healthcare Evidence

Disclaimer: This is an opinion piece. It reflects the author's perspective and should not be considered medical advice. Please consult with your physician or healthcare provider to discuss your individual health and vaccination needs. If you’re experiencing health issues, don’t rely on blogs (even snappy ones)—rely on a qualified medical professional. Fall is here. Kids are back in class, pumpkin spice is back in mugs, and—like clockwork—news headlines are back stirring fear and doubt. This season, RFK Jr. is making noise about vaccines, throwing science under the school bus, and leaving some older Canadians wondering: Who should I trust—politics or science? Spoiler: if you’re betting on politics to keep you healthy, you might as well ask your neighbour’s cat for medical advice. So, let’s get back to basics: what shots you really need, why the science is solid, why politics muddies the waters, and how you can be your own best health advocate. Oh, and because you know me—I’ll sprinkle in a few “if only” vaccines we all wish existed. Science vs. Politics: Who Wins? Science: Vaccines work. They reduce severe illness, save millions of lives, and prevent outbreaks of diseases we thought we’d left in history books. COVID-19 vaccines alone are credited with saving over 1.4 million lives in Europe since 2020. Vaccines aren’t some modern fad cooked up in a lab—they’ve been saving lives since 1796, when English doctor Edward Jenner made a discovery that led to the first smallpox vaccines, which at the time was one of the deadliest diseases on earth. Fast forward to today, and the results speak for themselves. Data from the CDC shows that vaccines have slashed major diseases in the U.S. and Canada to the point where polio and smallpox haven’t been seen in decades—down from tens of thousands of cases every year in the 20th century. Even measles, which has made a resurgence due to rising vaccine skepticism, is still nowhere near the half-million infections Americans used to see annually. Thanks to vaccines, measles, pertussis, mumps, and rubella are now more likely to show up in a history book—or on a pub trivia night—than in your family doctor’s office. Over a century of data shows that vaccines don’t just work—they’ve rewritten medical history. A landmark CDC study published in JAMA by researchers Sandra W. Roush (MT, MPH) and Trudy V. Murphy, MD, with Centers for Disease Control and Prevention, Atlanta, Georgia did a major study comparing disease rates before and after vaccines became widespread.  The results were jaw-dropping: Cases of diphtheria, mumps, pertussis, and tetanus dropped by more than 92%, and deaths by more than 99%. Endemic polio, measles, and rubella have been eliminated in the U.S and Canada. Smallpox is gone from the globe. Even newer vaccines introduced since 1980—like those for hepatitis A, hepatitis B, Hib, and chickenpox—cut cases and deaths by 80% or more. The evidence found by the CDC study was so overwhelming that the authors called vaccines “among the greatest achievements of biomedical science and public health” (Source: JAMA, 2007) The number of cases of most vaccine-preventable diseases is at an all-time low; hospitalizations and deaths have also shown striking decreases. Think about it. When was the last time someone at your dinner table worried about catching smallpox? Enter RFK Jr., stage left. He has wasted no time since his appointment as US Secretary of Health & Human Services to undermine confidence in the public health system.  His recent moves—firing the CDC director, cutting mRNA funding (even for cancer vaccines!), and gutting expert panels—are sowing doubt faster than a Toronto raccoon opening a green bin. Even Dr. Martin Makary, Commissioner of Food and Drugs for the U.S. Food and Drug Administration (FDA), recently chimed in with an opinion piece published last week in  The Wall Street Journal. His take? Vaccines should mostly be reserved for high-risk groups, healthy people don’t really need them, and maybe we should start running more placebo trials “just to be sure.” That sounds reasonable until you realize it’s the same playbook RFK Jr. uses: shrink access, shift the burden of proof endlessly, and treat vaccines like optional extras. When Politics Drowns Out Science, Seniors Pay the Highest Price When politics drowns out science, we pay the highest price. Because the truth is: our immune systems age just like our knees do—creaky and slower to respond. Vaccines aren’t optional; they’re essential. Demanding new placebo trials for vaccines we already know work is like asking a baker to prove yeast makes bread rise every single year. And framing vaccines as “only for the sick” ignores the basic truth: when coverage falls, outbreaks rise. Period. Vaccines for Canadian Adults & Seniors (Source: Health Canada) Vaccines aren’t just for kids—they’re part of healthy aging, too. Health Canada has issued clear guidelines on which shots adults and seniors should have on their radar, from flu and pneumonia to shingles and RSV. Think of it as a maintenance schedule for your immune system. That said, every person’s health history is unique, so always check with your doctor or healthcare provider before rolling up your sleeve. Flu shot (Seasonal Influenza Vaccine) – Protects against flu strains that mutate yearly (PHAC – Influenza Vaccine). Everyone should receive it annually; seniors may be eligible for a high-dose version. Pneumococcal (Pneu-C-20) – Shields you from pneumonia, bloodstream infections, and meningitis (PHAC – Pneumococcal Vaccine). One dose at 65+. Shingles (Recombinant Zoster Vaccine – RZV) – Stops the chickenpox virus (that never left your body) from staging a painful comeback tour (PHAC – Shingles Vaccine Guidance)—two doses, starting at age 50. Tdap (Tetanus, Diphtheria, Pertussis Vaccine) – Protects against lockjaw, a throat infection, and whooping cough (PHAC – Tdap Vaccine). One-time booster, then Tdap every 10 years. Polio (Inactivated Poliovirus Vaccine – IPV) – Keeps polio from making a comeback (PHAC – Polio Vaccine). Needed if you missed doses or travel to outbreak zones. RSV (Respiratory Syncytial Virus Vaccine) – Prevents serious lung infections in older adults (Health Canada – RSV Vaccine Information). Recommended for ages 75+ or in long-term care. MMR (Measles, Mumps, Rubella Vaccine) – Blocks childhood triple threats (PHAC – MMR Vaccine). One dose if born after 1970 and not immune. Varicella (Chickenpox Vaccine) – For those who have never had chickenpox (PHAC – Varicella Vaccine). Two doses under age 50; For those over 50, the shingles vaccine is recommended. The Vaccines We Wish Existed Because let’s face it: medicine has cured smallpox, but not small talk. RV – Rectitious Vision Correction: For correcting poor attitudes and selective hearing in spouses. FOMOVAX: Stops the green-eyed monster when your friends are on a Caribbean cruise and you’re at Costco. TechTonic: For when Zoom won’t unmute and your iPad keeps asking for your “Apple ID you made in 2009.” EarPeace: Selective hearing—blocks whining, amplifies compliments. WineNot: The Thanksgiving booster that helps you tolerate in-laws, politics talk, and Uncle Bob’s gravy complaints. MemoryMap: Protects against the “where did I put my glasses?” epidemic. Spoiler: they’re on your head. If only. Until then, we’ll have to stick with flu and shingles shots. Screening Schedule: The Other Half of the Health Checklist Keeping your health on track sometimes feels like managing a full-time maintenance schedule. After all, the human body has more moving parts than a Canadian Tire catalogue—so of course things need regular tune-ups. If vaccines are like scheduled oil changes for your immune system, screenings are more like the regular safety inspections—checking the brakes, the lights, and making sure nothing rattles when it shouldn’t. Our bodies have a knack for keeping secrets until it’s too late, which is why Health Canada and national guidelines recommend routine checks for cancer, heart health, bone strength, and more. Here’s the recommended Health Canada guidelines—your doctor may adjust based on your risk.: Cervical (Pap test): Every 3 years, ages 25–69 (CTFPHC – Cervical Cancer Guideline). Breast (Mammogram): Every 2–3 years, ages 50–74 (CTFPHC – Breast Cancer Screening). Colorectal (Colonoscopy or FIT test): Every 2 years (FIT) or 10 years (colonoscopy), ages 50–74 (CTFPHC – Colorectal Cancer Screening). Prostate (PSA test): Discuss with your doctor around age 50 (CTFPHC – Prostate Cancer Guideline). Lung Cancer Screening: For current/former heavy smokers, typically ages 55–74 (Canadian Partnership Against Cancer – Lung Cancer Screening). Bone Density (DXA scan): At 65+ or earlier if at risk (Osteoporosis Canada – BMD Testing). Blood Pressure & Cholesterol: Annual or as needed (Hypertension Canada Guidelines). Diabetes (A1C test): Every 3 years starting at 40 (Diabetes Canada – Clinical Guidelines). Your Fall Holistic Health Checklist Still with me?  Here's a checklist that I personally follow as a seasonal tune-up—part vaccines, part screenings, part lifestyle hacks. It’s not about chasing perfection; it’s about making sure you’ve got the energy to keep doing what you love (and maybe even outpace the grandkids). Whether you’re just easing into retirement, solidly in the groove, or rocking your seventies with style, these age-by-age tips will help you stay sharp, strong, and one step ahead of sneaky health surprises. Pre-Retirees (55–64) Annual flu shot Covid-19 shot Start shingles series (50+) Tdap booster if due Immunization catch-up (MMR, polio, varicella) Screenings: Pap, mammogram, colon, bloodwork Exercise, hydrate, and learn to say no—yes, that’s preventive care too. Post-Retirees (65+) Annual flu shot (high-dose if offered) Covid-19 shot Pneumococcal vaccine RSV vaccine (75+ or communal living) Shingles vaccine if not done Screenings: colon, prostate, bone density, cholesterol, diabetes Keep bones strong: vitamin D, weight training, and occasionally lifting grandkids count. Active Retirees (70+) All of the above Review meds and fall-prevention strategies Stay social—book clubs, golf leagues, dance classes. Loneliness is a silent epidemic. Advocate for friends, spouses, and grandkids—because being the family health quarterback matters. Your Best Shot: Be Your Own (and Your Community’s) Advocate Vaccines and screenings are only half the story—the other half is using your voice. Seniors have enormous influence, and when you speak up, policymakers listen. Here are a few ways to make sure your concerns don’t get lost in the shuffle: Start local. Write a short letter or email to your Member of Parliament, MPP, or Mayor. Personal stories are more powerful than statistics—tell them why vaccines, screenings, and health services matter to you and your community. Pick up the phone. Constituency offices actually log every call, so even a five-minute conversation with a staffer goes on record. Think of it as Yelp for public policy. Go public. A letter to the editor in your local paper or a well-placed comment at a town hall gets noticed by decision-makers. Be persistent (but polite). Politics moves slowly, but steady nudges add up. You don’t need to storm Parliament—just keep knocking on the door. You’ve spent a lifetime paying taxes, raising families, and building communities—you’ve earned the right to be heard. And let’s be real: nobody wants to mess with a senior who’s got a phone, an email list, and time to follow up. This fall, don’t let politics steal your peace of mind. Don’t let headlines plant seeds of doubt. Vaccines and screenings aren’t about fear—they’re about freedom: freedom to keep moving, keep laughing, keep living the “Hip, Fit & Financially Free” life you deserve. And until they invent the "WineNot" booster or the "MemoryMap" shot, your best defence is still the good old-fashioned flu, shingles, and pneumonia vaccines—plus the screening tests that catch sneaky stuff early. So roll up your sleeve. Book that screening. Be your own health advocate. And while you’re at it, sign your spouse up for the RV shot—because an attitude adjustment should absolutely be a household vaccine. Stay healthy. Don't Retire Rewire! Sue Resources Want to dig deeper? Here are links to a few of my other health and wellness posts where I share practical tips, a little humour, and more ways to keep your retirement years strong, savvy, and stress-free. > The Retirement Games: From Sprint to Marathon, The New Retirement Reality > Life Hacks in Retirement: Strategies for Aging Well Also for each vaccine mentioned, here are some links to trusted sources of information.  Please consult with your physician or healthcare provider before commencing with any treatment. COVID-19 Public Health Agency of Canada (PHAC) COVID-19: Spread, prevention and risks https://www.canada.ca/en/public-health/services/diseases/2019-novel-coronavirus-infection/prevention-risks.html Flu Shot (Seasonal Influenza) Public Health Agency of Canada (PHAC) – Canadian Immunization Guide, Influenza Chapter: https://www.canada.ca/en/public-health/services/publications/healthy-living/canadian-immunization-guide-part-4-active-vaccines/page-10-influenza-vaccine.html Pneumococcal (Pneu-C-20) PHAC – Canadian Immunization Guide, Pneumococcal Chapter: https://www.canada.ca/en/public-health/services/publications/healthy-living/canadian-immunization-guide-part-4-active-vaccines/page-16-pneumococcal-vaccine.html Shingles (Recombinant Zoster Vaccine – RZV) PHAC – Shingles Vaccine Guidance: https://www.canada.ca/en/public-health/services/publications/vaccines-immunization/shingles-vaccine.html Tdap (Tetanus, Diphtheria, Pertussis) PHAC – Tdap Vaccine https://www.canada.ca/en/public-health/services/publications/healthy-living/canadian-immunization-guide-part-4-active-vaccines/page-21-tetanus-diphtheria-pertussis-vaccine.html Polio (IPV) PHAC – Polio Vaccine Guidance https://www.canada.ca/en/public-health/services/publications/healthy-living/canadian-immunization-guide-part-4-active-vaccines/polio-vaccine.html RSV (Respiratory Syncytial Virus) Health Canada – RSV Vaccine Information https://www.canada.ca/en/health-canada/services/drugs-health-products/vaccines/respiratory-syncytial-virus.html MMR & Varicella PHAC – Measles, Mumps, Rubella, Varicella Chapters: https://www.canada.ca/en/public-health/services/publications/healthy-living/canadian-immunization-guide-part-4-active-vaccines.html

Sue Pimento
Show More +

Social

Biography

Sue Pimento, a former banking executive and seasoned citizen, has over 25 years of experience in the lending market with a focus on home equity.

As an Equity Advocate, Sue is dedicated to helping solve financing retirement problems with a focus on financial literacy. “Retire with Equity” gives retirees and their adult children proven strategies to leverage equity in their homes.

Her book "Retire with Equity" (to be released in 2025) explores various retirement topics, including goal setting, budgeting, downsizing options, and ways to generate cash flow while maximizing tax benefits. The book, coupled with intuitive online resources, will provide the tools and resources both retirees and their adult children need to best optimize their biggest asset and turn it into a reliable source of income.

Industry Expertise

Corporate Leadership
Financial Services
Banking

Areas of Expertise

Pension Reform
Interest Rates
Home Equity
Mortgages
Reverse Mortgages
Retirement financial security
Senior citizens
Financial Planning
Aging and Community
Real Estate
Retirement Planning
Psychology of Ageing

Accomplishments

Women of Influence, Canadian Mortgage Professionals

2018

Presidents Award of Excelence, HomeEquity Bank

2020

Education

York University

B.A.

General

1978

Affiliations

  • Mortgage Professionals Canada - Member Board of Directors (2015-2017)
  • Mortgage Professionals Canada - Member Board of Directors (2009-2011)
  • Invis - MI - Board of Directors (2008-20109)

Languages

  • English

Testimonials

VP, Consumer Sales

HomeEquity Bank

I’ve had an opportunity to see Sue speak on a number of occasions and she never disappoints. Her talk on ‘Living Wellthy’ really gave me something to think about - and I’m certain anyone else who’s living a hectic life - on the importance of balancing personal ‘Wealth and Health’. Speaking from the heart and from her own life experiences, Sue has an uncanny ability to connect with her audience. She is motivating, informative, entertaining and most importantly genuine!

VP, Marketing

HomeEquity Bank

I highly recommend Sue Pimento as a motivating and engaging speaker. She will delight you with her experiences and her sparkling stories. She delivers profound messages that speak to moments we all recognize but struggle to find words for until she enlightens you with hers. She is witty, animated, and always entertaining. If you get a chance to hear one of her talks, do yourself a favour and don’t miss it!

Executive Vice President – Operations and Legal

HomeEquity Bank

Sue has an energy that fills any room. Her passion to live a purposeful life is admirable and humbling. Sue is an excellent example of someone who has consciously decided what her bucket list is and actually makes it happen. Her engaging and commanding storytelling of her adventurous experiences draws the audience in, leaving them inspired, motivated and energized.

Media Appearances

"Changing Demographics and Tips on Connecting With Your Audience" - Video Podcast

The Pocket Broker Podcast  online

2018-01-04

Video Interview

View More

The Trillion-Dollar Opportunity: The Retirement Wave - Online Article

Canada Mortgage News: Expert Analysis  online

2021-07-29

“Riding the Retirement Wave,” which drew the largest audience Home Equity has seen so far in its series of webinars, also featured Sue Pimento, vice president of referred sales at Home Equity Bank. Pimento highlighted the current market focus on first-time homebuyers and Millennials, explaining that, instead, savvy real estate professionals should be looking to the older demographic, both to help their clients and their business’s bottom line.

View More

Sue Pimento: A Trailblazer - Magazine Article

HomeEquity Bank  online

2023-01-23

When I asked her why she enjoys working for HomeEquity Bank, she said, “Anyone can sell mortgages, but I could see an underserved demographic, an older population who was misunderstood and underrepresented. Older Canadians need money like everyone else. Money gives you choice, and choice gives you dignity.” Sue points to the fact that Canadians are living longer than ever before, and that means having the ready resources to support and enjoy a long life.

View More

Show All +

Event Appearances

MC & Panelist

Rock Capital - Spring Conference  Horsehoe Valley Resort

2023-06-09

My Best Advice: The Words that Changed Me - Team 60's

Generation Women  Toronto

2023-04-18

Sample Talks

Keynote (Consumers) "Home Equity Strategies to Secure Your Financial Freedom"

Your home is more than just a place to live—it’s one of your most valuable assets. But how can you unlock its full potential to help fund your retirement, pay off debt, or supplement your income? In this session, we’ll take a deep dive into the world of home equity options and how they can serve as key financial tools for your future.

Whether you’re looking for ways to enhance your retirement income or create a solid financial plan, this session will equip you with the knowledge and confidence to make informed decisions.

Topics Covered
----------------------
- Understanding Your Income Options as a Homeowner:
- Do You Know Your Retirement Number? How to estimate how much money you’ll need for a comfortable retirement.
- Tapping Into Your Home’s Value to Pay Off Debt or Delay Social Security
- Protecting Yourself from Financial Scams & Fraud

Who Should Attend?
-----------------------------
This session is ideal for seniors, retirees, and homeowners who are considering using home equity to support their financial goals, as well as family members or caregivers assisting with financial planning.

Style

Availability

  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Host/MC

Fees

$5000 to $15000*Will consider certain engagements for no fee

Research Focus

Retire With Equity

Research Projects for Upcoming Book (to be released 2025)

2025-09-01

Current Research: Focus Areas
--------------------------------------------
- Demographic shifts in Canada
- Key Issues affecting Canadians in retirement
- Pension reform
- Exploring New Home Equity Options
- Financial literacy strategies
- Intergenerational family dynamics & communication strategies related to money
- The neuroscience of money
- Mitigating financial risks related to fraud & scams

Courses

Mortgage Professionals of Canada

Instructor - Mortgage Agents Licensing Course

Mortgage Professionals of Canada

Instructor Mortgage Brokers Licensing Course

Powered by